When it comes to news websites’ referral traffic, Google beats Facebook hands-down, with the search giant accounting for 40% compared to Facebook’s 26%. And yet hyperlocals, says publisher John Guinn, are making it harder for people to find them by not making the most of four simple SEO settings. In a guest post for OJB, John explains what those settings are — and how hyperlocal sites can use them to improve their SEO. SEO setting 1: The <title> tag The <title> tag — which describes the topic and theme of an online document — is seen as critical to both SEO and to the user experience. It is displayed in two key places: Firstly, the internet browser — in the top bar of the browser The title tag is “Crime News: van seized for illegal rubbish dumping crushed” …And secon
Do the Internet Giants Plan to Banish Websites from their Ecosystem in the Future of Search? Google rings in its 20-year anniversary (read: effective reign over the Internet), and promises to “improve search for the next 20 years,” the moment is ripe for disruption. And while the fruits of that disruption may still be another 20 years away, the seeds are being sown right now. — Rand Fishkin, SparkToro said, We’ve reached an era of a less-connected web, a web-focused on retaining users rather than sharing content. From Reddit to Google, Instagram to LinkedIn, through to YouTube and even the previously open-format, conversation-centric Twitter, social media platforms are taking a page out of Facebook’s book and gearing their platform towards profitabil
First it was the Real ID, that new federal-compliant identification card that spawned soul-sucking lines out the door at DMV offices up and down the Golden State. Now comes a warning from the state Department of Motor Vehicles that certain unscrupulous online operators have set up websites that charge customers bogus fees to to complete the electronic driver license and ID card application. The heads-up on Tuesday said these fake sites also are charging fees for people trying to get DMV appointments and complete other online transactions. And when it comes to dealing with the DMV, these ripoff sites only add insult to injury. The DMV said in its news release that the department has received reports of websites charging customers a fee to complete the new online drivers license applicati
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Site users and search engines don’t take website security lightly which is probably why you’ve likely heard of added security measures like HTTPS. But a lesser-known security layer called HTTP Strict Transport Security (HSTS) is also available and can help protect your site and your search engine optimization (SEO) as well. Let’s walk through what HSTS is and how it works. HSTS HSTS is a response header that informs the browser it can only connect to a certain website using HTTPS. HSTS increases both the speed and security of HTTPS websites. To fully understand what HSTS does, you need a little working knowledge of HTTPS. HTTPS HTTPS (Hyper Text Transfer Protocol Secure) is a secure version of HTTP. When a user connects to a site using HTTPS, the websit
By Scott Barman Regarding L.A. Saryan’s Viewpoint article about how someone may have captured email addresses from his coin club’s website to use in an attempted phishing attack, please allow me to use my former life as an information security expert to help Saryan and other coin clubs to protect themselves. While too many people are trusting of the Internet, the general public does not understand that the technologies that provide those pretty interfaces are really very crude. It is just as easy for a scammer to search for things on a website the same way a legitimate search engine will. There are ways of protecting yourself, even for the coin club whose website is managed by a non-technical person. The easiest way to prevent scammers from scanning your club’s website for email
Google Chrome, the most widely used Internet browser, has officially started warning users that unencrypted Web pages are “not secure.” Among those “not secure,” as of Aug. 9: The front pages of the official government websites for 14 states and four of the nation’s 10 most populous cities. Encryption — most easily represented with an “HTTPS” rather than “HTTP” in front of a site’s Web address — is the practice of encoding data traveling between a website and its visitor so that any third parties who are a
Olivier Schott, founder and chief marketing officer, Scalefast. The world of retail is undergoing seismic shifts, one of the biggest being the growing importance of direct-to-consumer (DTC) e-commerce. Today, brands are realizing that their direct-to-consumer channel provides the best way to build lasting relationships with consumers and is critical for long-term success and customer loyalty. At the same time, it is difficult to ignore the rising domination of Amazon. In 2017, the retail giant alone accounted for a staggering 44 percent of the entire U.S. e-commerce market. For many consumers, Amazon is the default starting point when looking to buy products online. In fact, Amazon is now the most popular product search engine on the web, surpassing even Google. Amazon has rough...
Gregory Rakoczy was asleep in his van at a Maryland campsite when six police officers knocked on his door. A fellow camper had Googled his name and found a mugshot indicating he was a felon on the run. He was not. Rakoczy was arrested and held for 20 hours. Afterward he immediately Googled his own name and found that his picture had recently gone up on Mugshots.com for criminal charges he had faced 15 years ago. At that time Rakoczy ran a company that installed audiovisual equipment in homes. He was charged with fraud after his firm sold dozens of clients one model of TV but installed a different one – a mistake he said was made by a distributor, but one he should have noticed. Most of the 90 charges – one for every person sold the wrong TV – were dismissed after he replaced the TVs