Tag: Voldemorting

What Is Voldemorting? The Ultimate SEO Dis

What Is Voldemorting? The Ultimate SEO Dis

Zoomd
"I'm so tired of all the bad news on birdsite.""Yeah, there's just too much about The Cheeto."Cheeto and birdsite might not be common vocabulary, but the phrases are strangely interpretable. It's easy to jump from Cheeto to Donald Trump or from birdsite to Twitter. Even more understandable is the attitude that comes along for the ride: Somehow it's clear that someone who uses ornate synonyms isn't happy about either entity.But how is it that we're so quick to figure out the hidden meanings of these words? And what does it mean for communication in the internet age that we're increasingly drawn to elaborate synonyms?Gretchen McCulloch is WIRED's Resident Linguist. She's the cocreator of Lingthusiasm, a podcast that's enthusiastic about linguistics, and her book Because Internet: Understa...