Tag: voice

An introduction to schema.org markup for voice

An introduction to schema.org markup for voice

Zoomd
Schema.org is a type of structured data markup – essentially, a kind of code – that you include in your webpages to make them easier for search engines to understand. It’s designed to be a universal “search engine language”, and was jointly developed by Google, Microsoft, Yahoo!, and Yandex. It has numerous benefits for SEO, not least of which is the fact that if search engines can better understand what your content is about, it’s more likely to be surfaced as a relevant result for a user’s search. Search Engine Optimization (SEO) Best Practice Guide Schema.org markup also gives your website a much higher chance of appearing as a rich result, such as a featured snippet or quick answer, many of which are used as the sources for answers in voice search. And as more ways of indexing the i
How to prepare your content for voice search

How to prepare your content for voice search

Site Search 360
By 2020, at least 50% of all searches are expected to be voice oriented. Consumers are increasingly reaching for their phone to speak commands, rather than type them. They want to know about the latest deals, sales and promos; receive personalised assistance and find instant business information.Voice shopping is also entering the arena. In September this year, Argos launched the first national voice shopping partnership with Google, allowing customers to check availability and reserve items with voice commands. While shoppers still need to browse Argos' website to discover products, their partnership with Google is an interesting example of omnichannel marketing.How are marketers preparing for the transition?1. Understand the impact on content marketingEver since the Hummingbird update...
Bird-brained computers stand in the way of the voice search…

Bird-brained computers stand in the way of the voice search…

Google Site Search
Type “What is the future of search?” into Google and in 0.47 seconds the search engine replies with a list of sites asking the same question, together with a note that it had found about 2,110,000,000 other results. Ponder that number for a moment, for it reflects the scale of the information explosion that was triggered by Tim Berners-Lee’s invention of the web in 1989-90. Back then there were no search engines because there was no need for them: there were very few websites in those early days. Google turned 20 recently and the anniversary prompted a small wave of reflections by those who (like this columnist) remember a world BG (before Google), when information was much harder to find. The nicest one I found was a blog post by Ralph Leighton, who was a friend of Richard Feynman, th
How to protect your privacy from Google Voice Search

How to protect your privacy from Google Voice Search

Google Site Search
Online securityGoogle voice search makes finding what you need even easier. Just say “OK Google,” tell your phone or tablet what you want to find, and you’ll get results. Or use the microphone icon in your browser. There’s even an official Chrome extension that combines voice search with Google Docs dictation, so you can type a document without touching a keyboard. It’s really cool technology, but like most convenient tech, there are some tradeoffs. In this case, the biggest trade-off is privacy. Voice search comes with some “features” that you might not be aware of, and privacy enthusiasts find those features a bit worrying. (Fortunately, you can mitigate them with a few clicks if you know where to look; we’ll get to that in a moment.) First, let’s talk about how Google voice search
A closer look at Facebook’s voice ambitions – TechCrunch

A closer look at Facebook’s voice ambitions – TechCrunch

AddSearch
Facebook has been a bit slow to adopt the voice computing revolution. It has no voice assistant, its smart speaker is still in development, and some apps like Instagram aren’t fully equipped for audio communication. But much of that is set to change judging by experiments discovered in Facebook’s code, plus new patent filings. Developing voice functionality could give people more ways to use Facebook in their home or on the go. Its forthcoming Portal smart speaker is reportedly designed for easy video chatting with distant family, including seniors and kids that might have trouble with phones. Improved transcription and speech-to-text-to-speech features could connect Messenger users across input mediums and keep them on the chat app rather than straying back to SMS. But Facebook’
How Visual and Voice Search Are Revitalizing The Role of SE…

How Visual and Voice Search Are Revitalizing The Role of SE…

Zoomd
The component parts of a successful search engine optimization (SEO) strategy may have remained relatively constant, but their definition and purpose have changed entirely. Driven by trends like visual search and voice search, the industry’s scope has expanded and evolved into something more dynamic. This delivers on a genuine consumer need. According to a report from Slyce.it, 74 percent of shoppers report that text-only search is insufficient for finding the products they want. It is unsurprising that Gartner research predicts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by as much as 30 percent. Through visual and voice search, marketers can engage more meaningfu
How Voice and Responsive Search Ads will Revolutionize Goog…

How Voice and Responsive Search Ads will Revolutionize Goog…

Cludo
In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry changes will revolutionize the way we look at search marketing.Everyone’s heard “just Google it”, well now we can add “Hello Google”. Our relationship with Google’s products is evolving. What used to be finding long-tail keywords; has become the norm due to the change and influence of voice. So how do we view ads and keywords in search? This blog will discuss the changes to ads, and the importance of understanding the intent of a person is mirrored by their emotional state.Voices influence on Ad and KeywordKeyword searches are dri
Implement Voice SEO on Amazon Alexa with Nameless Invocatio…

Implement Voice SEO on Amazon Alexa with Nameless Invocatio…

Site Search 360
on August 19, 2018 at 3:31 pm Amazon announced a new feature on May 30th that is designed to improve Alexa skill discovery. Nameless invocation, also known as CanFulfillIntentRequest, enables you to make your skill and your brand discoverable  through topics that consumers are searching for. The Alexa skill developer documentation puts it this way: “To increase discoverability of your skill through name-free interaction, consider implementing the CanFulfillIntentRequest interface in your skill. By doing so, you increase the likelihood that your skill is selected when a customer who may not even have enabled your skill makes a request, question, or statement.” Your Alexa skill can be recommended by Alexa to consumers that don’t
Future of Search: Voice, AI, and Engagement With Content

Future of Search: Voice, AI, and Engagement With Content

Site Search 360
Artificial intelligence is powering the world's most powerful learning machine: Google. As the search engine gets deeper insight into what makes people tick, it's adjusting search engine rankings to bring the most relevant, engaging content to the top of the search rankings. AI, voice, user engagement... the search engine optimization industry is seeing some seismic shifts, and marketers need to find their footing on a whole new landscape. Jeremiah Smith has been in search for 12+ years, helping companies like JotForm get the No. 1 page rank and increase traffic 598% in just two months. He keeps his eye on emerging trends, and uses his observations to benefit clients of SimpleTiger, a boutique digital marketing agency specializing in SEO for entr