Mark Bartlett One in six U.S. adults owns a voice-controlled device, and experts predict that voice shopping will generate $40 billion in sales across the United States and the United Kingdom by 2022. But as people become more comfortable with voice in their consumer lives, will the technology also bleed into their B2B behaviors? The idea isnât as crazy as you may think. The biggest strength of voice commerce is its ability to reduce friction in the buying process. Voice ordering offers an opportunity for B2B businesses to improve sales processes as the industry grows and evolves. To predict the future growth of voice in the B2B space, consider the history of desktop and mobile orderingâboth channels achieved popularity in the consumer
LAS VEGAS--Google was everywhere at CES 2019. Amazon was in everything. The two giants of voice-based artificially-intelligent smart-home-controlling personal assistants attacked CES this year like a hungry Mike Tyson chomping an ear. Like Eisenhower opening the second front. Or a hungry kid charging for candy. In other words: it was an all-out assault. But the strategies were very different. Google, the challenger, had a massive half-city-block “booth” outside the main convention center with a ride — a ride! — plus a game show style contest to win Google Home products just outside the main entrance. The company also plastered the city with Hey Google signs, including the monorail, and deployed white-clad hat-wearing Google Assistant assistants all over the show. Amazon had les
By 2020, 30% of all website sessions will be conducted without a screen. Now, you may be asking yourself, how is that possible? It turns out that voice-only search allows users to browse the web the Internet and consumer information without actually having to scroll through sites on desktops and mobile devices. And this new technology may be the key to successful brands in the future. What Is Voice Search? Voice search essentially allows users to speak into a device as opposed to typing keywords into a search query to generate results. Audio technology uses speech recognition to understand what users are saying with extreme precision. It then delivers results orally to the user. Although it seems like a brand-new concept, voice search technology has been around for a while. Pr...
Schema.org is a type of structured data markup – essentially, a kind of code – that you include in your webpages to make them easier for search engines to understand. It’s designed to be a universal “search engine language”, and was jointly developed by Google, Microsoft, Yahoo!, and Yandex. It has numerous benefits for SEO, not least of which is the fact that if search engines can better understand what your content is about, it’s more likely to be surfaced as a relevant result for a user’s search. Search Engine Optimization (SEO) Best Practice Guide Schema.org markup also gives your website a much higher chance of appearing as a rich result, such as a featured snippet or quick answer, many of which are used as the sources for answers in voice search. And as more ways of indexing the i
By 2020, at least 50% of all searches are expected to be voice oriented. Consumers are increasingly reaching for their phone to speak commands, rather than type them. They want to know about the latest deals, sales and promos; receive personalised assistance and find instant business information.Voice shopping is also entering the arena. In September this year, Argos launched the first national voice shopping partnership with Google, allowing customers to check availability and reserve items with voice commands. While shoppers still need to browse Argos' website to discover products, their partnership with Google is an interesting example of omnichannel marketing.How are marketers preparing for the transition?1. Understand the impact on content marketingEver since the Hummingbird update...
Type “What is the future of search?” into Google and in 0.47 seconds the search engine replies with a list of sites asking the same question, together with a note that it had found about 2,110,000,000 other results. Ponder that number for a moment, for it reflects the scale of the information explosion that was triggered by Tim Berners-Lee’s invention of the web in 1989-90. Back then there were no search engines because there was no need for them: there were very few websites in those early days. Google turned 20 recently and the anniversary prompted a small wave of reflections by those who (like this columnist) remember a world BG (before Google), when information was much harder to find. The nicest one I found was a blog post by Ralph Leighton, who was a friend of Richard Feynman, th
Online securityGoogle voice search makes finding what you need even easier. Just say “OK Google,” tell your phone or tablet what you want to find, and you’ll get results. Or use the microphone icon in your browser. There’s even an official Chrome extension that combines voice search with Google Docs dictation, so you can type a document without touching a keyboard. It’s really cool technology, but like most convenient tech, there are some tradeoffs. In this case, the biggest trade-off is privacy. Voice search comes with some “features” that you might not be aware of, and privacy enthusiasts find those features a bit worrying. (Fortunately, you can mitigate them with a few clicks if you know where to look; we’ll get to that in a moment.) First, let’s talk about how Google voice search
Facebook has been a bit slow to adopt the voice computing revolution. It has no voice assistant, its smart speaker is still in development, and some apps like Instagram aren’t fully equipped for audio communication. But much of that is set to change judging by experiments discovered in Facebook’s code, plus new patent filings. Developing voice functionality could give people more ways to use Facebook in their home or on the go. Its forthcoming Portal smart speaker is reportedly designed for easy video chatting with distant family, including seniors and kids that might have trouble with phones. Improved transcription and speech-to-text-to-speech features could connect Messenger users across input mediums and keep them on the chat app rather than straying back to SMS. But Facebook’
Hey Google, How Do I Optimize For Voice Search? ForbesFull coverage Site Search 360 Reports
The component parts of a successful search engine optimization (SEO) strategy may have remained relatively constant, but their definition and purpose have changed entirely. Driven by trends like visual search and voice search, the industry’s scope has expanded and evolved into something more dynamic. This delivers on a genuine consumer need. According to a report from Slyce.it, 74 percent of shoppers report that text-only search is insufficient for finding the products they want. It is unsurprising that Gartner research predicts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by as much as 30 percent. Through visual and voice search, marketers can engage more meaningfu