Tag: Vide

Apple targeted in new patent infringement lawsuit over vide…

Apple targeted in new patent infringement lawsuit over vide…

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Apple has been hit by a new patent lawsuit from Dynamic Data Technologies, with the suit alleging Apple's products and services have infringed on 11 patents relating to video streaming, processing and optimization. Filed on Monday at the United States District Court for the Eastern District of Texas, Marshall Division and found by AppleInsider, the suit from Dynamic Data accuses Apple of infringing on 11 specific patents the company controls. The patents listed by the company are varied in terms of what they cover, but they are all within the field of video manipulation. The patents start with one covering the enhancement of images in a video stream that are "encoded based on previous frames using prediction and motion estimation," and the decoding of such streams. A second, covering "c...
Google to Launch Head-to-Head Testing Tool for YouTube Vide…

Google to Launch Head-to-Head Testing Tool for YouTube Vide…

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Google has introduced a new set of tools that will let content creators test and measure the impact of YouTube videos.The new set of features, which Google is calling YouTube’s “creative suite,” utilizes the power of AdWords’ reporting capabilities to conduct experiments and uncover creative insights.Video ExperiementsContent creators can now run video experiments with a head-to-head testing tool in AdWords.The tool works with brand lift measurement, and allows users to measure the impact of creative on key metrics like awareness, consideration, purchase intent and more.Google says results from video experiments are delivered in as little as three days after they start running.“Video experiments, launching in beta later this month, convert non-working media spend typically used for focu