Tag: ultimate

What Is Voldemorting? The Ultimate SEO Dis

What Is Voldemorting? The Ultimate SEO Dis

Zoomd
"I'm so tired of all the bad news on birdsite.""Yeah, there's just too much about The Cheeto."Cheeto and birdsite might not be common vocabulary, but the phrases are strangely interpretable. It's easy to jump from Cheeto to Donald Trump or from birdsite to Twitter. Even more understandable is the attitude that comes along for the ride: Somehow it's clear that someone who uses ornate synonyms isn't happy about either entity.But how is it that we're so quick to figure out the hidden meanings of these words? And what does it mean for communication in the internet age that we're increasingly drawn to elaborate synonyms?Gretchen McCulloch is WIRED's Resident Linguist. She's the cocreator of Lingthusiasm, a podcast that's enthusiastic about linguistics, and her book Because Internet: Understa...
The ultimate guide to HTTP status codes and headers for SEO

The ultimate guide to HTTP status codes and headers for SEO

Site Search 360
In the client-server architecture of the World Wide Web, the interaction between browsers and websites is handled through the hypertext transfer protocol (HTTP). This protocol was introduced in 1991 and is an official web standard. Almost all traffic on the web is handled through HTTP. When search engine spiders like Googlebot crawl a website, they behave like browsers requesting web pages from a site and rely on HTTP for this exchange. This is why it’s important for search engine optimization specialists (SEOs) to understand how the HTTP protocol works and the impact it has on search engines’ crawling and indexing of web pages. In this column, I’ll explain everything you need to know. But first, let me tell you about the tools you’ll need to perform the ne