Orangutan Marketing, having been in the digital marketing field for over a decade has created the go-to guide for Singaporean businesses in how to effectively run a successful Search Engine optimisation campaign from scratch.Singapore - Search Engine Optimisation or SEO for short, is one of the bigger mysteries of the digital marketing space, especially for business owners in Singapore who are looking to get an advantage in the search rankings against their nearest competitors. It combines a mix of content and technical preparation of a company’s web pages so that the major search engines pick up their most profitable keywords - and importantly, to show them above competitors or bigger brands in the market. Orangutan Marketing, having been in the digital marketing field for over a
Google was once known for just it’s search engine but has over the years evolved and introduced new services. One of such that stands out is the Google Assistant, and Artificial Intelligence tool that you can have conversations with. What exactly is Google Assistant? The Google Assistant is an artificial intelligence powered virtual assistant developed by Google that is primarily available on mobile and smart home devices. Unlike the company’s previous virtual assistant, Google Now, the Google Assistant can engage in two-way conversations.Advertisement - Continue reading below It debuted in May 2016 as part of Google’s messaging app Allo, and its voice-activated speaker Google Home. After a period of exclusivity on the Pixel and Pixel XL smartphones, it began to be deployed on oth
"I'm so tired of all the bad news on birdsite.""Yeah, there's just too much about The Cheeto."Cheeto and birdsite might not be common vocabulary, but the phrases are strangely interpretable. It's easy to jump from Cheeto to Donald Trump or from birdsite to Twitter. Even more understandable is the attitude that comes along for the ride: Somehow it's clear that someone who uses ornate synonyms isn't happy about either entity.But how is it that we're so quick to figure out the hidden meanings of these words? And what does it mean for communication in the internet age that we're increasingly drawn to elaborate synonyms?Gretchen McCulloch is WIRED's Resident Linguist. She's the cocreator of Lingthusiasm, a podcast that's enthusiastic about linguistics, and her book Because Internet: Understa...
In the client-server architecture of the World Wide Web, the interaction between browsers and websites is handled through the hypertext transfer protocol (HTTP). This protocol was introduced in 1991 and is an official web standard. Almost all traffic on the web is handled through HTTP. When search engine spiders like Googlebot crawl a website, they behave like browsers requesting web pages from a site and rely on HTTP for this exchange. This is why it’s important for search engine optimization specialists (SEOs) to understand how the HTTP protocol works and the impact it has on search engines’ crawling and indexing of web pages. In this column, I’ll explain everything you need to know. But first, let me tell you about the tools you’ll need to perform the ne
The ultimate guide to bot herding and spider wrangling - Part Two - Search Engine Land Thanks to Our Sponsor AddSearch Trends