Tag: Trademarks

Google Explains Their Policy On Third-Party Trademarks In S…

Google Explains Their Policy On Third-Party Trademarks In S…

Google Site Search
Businesses aren’t happy with competitors using their trademarks in Google search ads, even though these cases aren’t deemed by Google as an infringement of the rules, with some exceptions. We reached out to Google to understand their stance on such occurrences and what businesses on the receiving end can do to protect themselves. From the outset, advertising on Google’s search platform is a pretty straightforward process. You set an amount as a bid for a keyword, and whenever someone searches said keyword or a combination of keywords, your listing appears somewhere near the top of the pile—dependent on how relevant and how good your formatting is, and then you get charged whenever someone clicks through on it. As of 2017, Google owns at least a whopping 86% share of the world’s searc
5 Mistakes Businesses Make with Trademarks and Brands – IPW…

5 Mistakes Businesses Make with Trademarks and Brands – IPW…

AddSearch
For many startup founders and business owners, your brand name will likely become a key asset of your business. However, entrepreneurs like to move rapidly. Cash is burning, and getting a product to market is of utmost importance. Although running an early-stage startup is exhilarating, do not let your brand name protection be swallowed up by all the excitement. Neglecting to properly secure a trademark for your company and products can lead to expensive consequences in the future, such as being forced to rebrand just as you’re gaining traction or being unable to stop infringers from using your brand name. Below are 5 of the most common mistakes businesses make with trademarks and what you can do to avoid them. Mistake #1: Picking a Bad Business/Brand Name Your brand name can be a