The business of advertising is a minefield - who would've thought that driving attention to a superior product or service could be so difficult? With the decline of traditional advertising formats like television and newspapers, coupled with the rise of digital campaigns, which have a reach that can engage up to 80% of global internet users (via Google Display Network), companies are beginning to learn that the key to getting noticed is by vying for attention online. And with Google commanding 90% of the search market share, it seems logical to utilize their Adwords (Now Google Ads) service for maximum exposure - but bad practice and intense competition mean that some users fail to see a return on their investment. Luckily, we've tapped into a wealth of data that not only helps explai...
What is SEO? In our post titled Why Content Creation Matters Most In SEO, we define it like this: “Search Engine Optimisation (SEO) is the methodology of how to increase the quantity and quality of traffic to your website through unpaid or ‘organic’ search engine results. It includes techniques to help you get a high-ranking placement in the search results page of search engines, which include Google, Bing, and Yahoo!.” 10 SEO copywriting tips You do not have to be an expert in SEO. Regular bloggers can use these tips to improve their rankings. If you use a plugin like Yoast, you will be able to track if you are doing this correctly. Make sure your headlines and slugs reflect your post. Spend time creating your headline. If you are writing about copywriting tips for SEO make sure thi
There’s more to a successful SEO strategy than adding a few keywords to your website. Tools like Google My Business and voice search are constantly evolving. And that means your strategy needs to evolve too. Here are tips for making use of these tools and improving your small business in other ways as well. Choose the Right Google My Business Category for Your Business Google My Business is one of the most important platforms for any local business to know, particularly when it comes to SEO. But in order to reach relevant customers via online search, you need to choose the right category for your business. In this Bright Local post, Carrie Hill provides tips for doing just that. Find Alternatives to Google Plus Google Plus may not be the most popular social network out there. But ther
The new year is here and it’s time to kick your web development business into overdrive. There’s no doubt that the web development industry is growing at a rapid rate. Between now and 2026, the US Bureau of Labor Statistics is predicting that this field will grow an additional 15 percent. Not only are there a ton of open positions for web developers, but there are plenty of web development businesses out there looking to fill those spots.If you want to increase your clients, you have to make sure that your business is discoverable to your base. Marketing your web development business is the best way to put your company out there and can make or break even the most talented development team.We are going to explore some of the key ways you need to start thinking about marketing your busin
Why should marketers be more strategic about the way they approach Search? Jordan Koene, CEO of Searchmetrics Inc, shares some practical ways to leverage search as a strategic part of marketing in 2019. Search is always hiding in plain sight. We all know it’s there; but its esoteric and keeps evolving, and typically left to the ‘search expert’ – either inhouse or the Agency. While no marketer will ignore Search in their strategy, they also shy away from getting completely involved or even treating it as a strategic part of their marketing efforts. Let’s face it - once your team or Agency has managed to hit page one of Google for your ‘focus keywords’, just how much attention do you focus on search? While marketers have been faced with the specter of Google’s ‘changing algorithms
' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'→' atext = ''+cat_head_params.sponsor_text+''; scdetails = scheader.getElementsByClassName( 'scdetails' ); sappendHtml( scdetails, h3_html ); sappendHtml( scdetails, atext ); sappendHtml( scdetails, cta ); // logo sappendHtml( scheader, "http://www.searchenginejournal.com/" ); sc_logo = scheader.getElementsByClassName( 'sc-logo' ); logo_html = ''; sappendHtml( sc_logo, logo_html ); sappendHtml( scheader, 'ADVERTISEMENT' );
In the recent past, the number of businesses in the game has continued to grow dramatically. In return, competition has continued to skyrocket. This competition has not been kind to the SMEs. It has seen many of them perish even before tasting a share of the market. Thankfully, the advancements in the internet sector have come to the rescue. The internet has provided both parties with equal opportunities to survive the industry. The power of the internet can never be undermined. With a connection to the internet, today, companies can make sales regardless of the customer’s location. However, a connection doesn’t necessarily mean success. You’ve to understand some tricks on how to go about making it work. Small businesses are expected to make maximum use of the internet for bet
SEO can be a tricky subject to master. While you can take the time to learn all about SEO yourself, as a business owner you might not have enough time to take yourself from a beginner to an expert. After all, your business can’t wait for you to become an SEO expert. You need to increase your Google ranking and increase traffic to your website ASAP. That’s why hiring an SEO freelancer is a great option.Finding the perfect SEO freelancer that will take your business to the top of Google can be difficult. You’ve got to wade through a ton of online profiles; some are out of your budget, some are inexperienced, and some are just plain fakes.So how do you find an awesome SEO freelancer to help your website achieve success on Google? Here are four tips when hiring an SEO freelancer.1. Steer cl
5 patent strategy tips to give your startup a competitive edge Arizona Daily StarAs an inventor or entrepreneur, you should be thinking strategically about patents. Algolia News
A lot of courses covering basics of marketing to specifics like Email Marketing, SEO, Retargeting, and Google Analytics are available online. You can find boot camps, certified university offerings and much more on these subjects. And, you can always attend a college physically. But, with the online-everything today, online or digital marketing is more dominant when learning online as well. You use the tools that you will be using later at your job. You learn the cutting-edge software that is used in the industry. Here are four tips to skyrocket your career in digital marketing: 1. edX course Probably the best and quickest right now, with a certification in digital marketing program. You shall learn all the cool technologies being used right now and those that are in great demand. They...