Tag: ThirdParty

Google Explains Their Policy On Third-Party Trademarks In S…

Google Explains Their Policy On Third-Party Trademarks In S…

Google Site Search
Businesses aren’t happy with competitors using their trademarks in Google search ads, even though these cases aren’t deemed by Google as an infringement of the rules, with some exceptions. We reached out to Google to understand their stance on such occurrences and what businesses on the receiving end can do to protect themselves. From the outset, advertising on Google’s search platform is a pretty straightforward process. You set an amount as a bid for a keyword, and whenever someone searches said keyword or a combination of keywords, your listing appears somewhere near the top of the pile—dependent on how relevant and how good your formatting is, and then you get charged whenever someone clicks through on it. As of 2017, Google owns at least a whopping 86% share of the world’s searc