Tag: Text

Google Lets Advertisers Add a Third Headline to Text Ads

Google Lets Advertisers Add a Third Headline to Text Ads

Google Site Search
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "paid-search", ( $(this).attr('href') ) ); ); } }); }); Google is letting advertisers add an additional headline and description to text ads.In total, text ads can now have up to three headlines and two d...
Google Extends Responsive Search Ads Availability, Text Ads…

Google Extends Responsive Search Ads Availability, Text Ads…

Google Site Search
In September, Google will roll out responsive search ads to more advertisers in English, French, German and Spanish.The company announced the Google Responsive Search Ads last month at Marketing Live and showed how automation and machine learning supports the ad unit.Responsive Search Ads let markets set up one ad with multiple headlines and descriptions. For one static ad text, marketers can write up to 15 headlines and up to four descriptions. The automated platform matches the headline with the ad, based on many attributed surrounding the search.In addition to the rollout, Google will give marketers more room to tell their message. Beginning in late August, marketers will have the ability to add a third headline and a second description to text ads, adding up to 90 characters.For exa
Image Alt Text vs. Title Text vs. File Names: What’s the Di…

Image Alt Text vs. Title Text vs. File Names: What’s the Di…

Cludo
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "search-engine-optimization", ( $(this).attr('href') ) ); ); } }); }); What’s the difference between image alt text and title? Do you keep them the same?This post will examine the differences between the