Tag: Signals

UX Signals Aren’t Used For Rankings (Except They Are)

UX Signals Aren’t Used For Rankings (Except They Are)

Site Search 360
Whether UX signals like clickthrough rate, time on site, etc. are used as ranking signals has long been a discussion among SEOs – myself included. The idea is basically that if your site gets clicked in a search results it would be viewed as a point in its favor, if people tend to stay a long time on your site – there’s another point, etc.The specific question asked of Gary Illyes on Reddit was:“Can you please confirm/deny whether RankBrain uses UX signals of any kind?”And Gary’s reply was:“Dwell time, CTR, whatever Fishkin’s new theory is, those are generally made up crap. “There are two things at play here. Let’s start with the fact that the question is specific to RankBrain. Lyndon had asked if RankBrain took UX signals into consideration. It’s possible that the answer is specific
Google Doesn’t Use Real Life User Signals For Search Rankin…

Google Doesn’t Use Real Life User Signals For Search Rankin…

Google Site Search
Let's put the controversy around Google using user signals and user behavior within a site on the side. Does Google use real-life user behavior and real-life user signals as ranking factors? Like does Google track location data and rank a site that gets more foot traffic better in the search results?So a store like Walmart versus a store that is a small mom and pop store - does Google look and say, well, we see so many people going to Walmart daily, we should rank their web site better?John Mueller from Google actually answered that question saying no, it doesn't make sense for Google to use that data. He used Amazon as evidence, saying, Amazon gets no foot traffic, so they should rank them poorly because of it?Here is the conversation:I don't think that would make much sense -...