Tag: Signals

Google Doesn’t Use Real Life User Signals For Search Rankin…

Google Doesn’t Use Real Life User Signals For Search Rankin…

Google Site Search
Let's put the controversy around Google using user signals and user behavior within a site on the side. Does Google use real-life user behavior and real-life user signals as ranking factors? Like does Google track location data and rank a site that gets more foot traffic better in the search results?So a store like Walmart versus a store that is a small mom and pop store - does Google look and say, well, we see so many people going to Walmart daily, we should rank their web site better?John Mueller from Google actually answered that question saying no, it doesn't make sense for Google to use that data. He used Amazon as evidence, saying, Amazon gets no foot traffic, so they should rank them poorly because of it?Here is the conversation:I don't think that would make much sense -...