Google has diluted a controversial scheme which critics say encourages the creation of "fake" price comparison sites - prompting one ad agency to say Google's "screwed everyone over". Sky News revealed last month that Google was offering substantial incentives - often amounting to hundreds of thousands of pounds a month - to retailers who passed their ads through a Google-certified comparison shopping service, or CSS.The search giant then showed the names of the CSSs in its Google Shopping insert, giving the impression of a thriving comparison shopping marketplace.Now Sky News has learned that Google has slashed, by almost 85%, the incentives it gives all but the biggest retailers, effectively killing the scheme for many smaller agencies.
At the 2017 Chrome Web Summit Conference, Google introduced the world to the Chrome User Experience Report (CrUX) – a database constructed from multiple samples pulled from real Chrome users’ web browsing experiences. According to Google, the goal was to “capture the full range of external factors that shape and contribute to the final user experience.” A few short months later, Google updated their PageSpeed Insights tool to score two separate categories: “speed” and “optimization.” The familiar PageSpeed Insights’ grade based on technical issues and Google’s recommended fixes was moved to the Optimization section, while the newly-introduced Page Speed section started labeling webpages as ‘fast,’ ‘average,’ or ‘slow’ based on the median value of one’s Firs
Search engine optimisation (SEO) is not what it used to be. No surprise there, just think of an industry that hasn’t changed over the years. The reason SEO isn’t the same however is that the rules and ethics keep changing and are pretty much rewritten every year. It’s not easy to keep up with this and Google like it that way. So, looking at your own website and the results you want to achieve, what gave you a positive return last year may not work at all in 2018.You will always find changes that you “cannot ignore” if you want to rank higher, however, the fundamental aspects remain the same. I’m talking about Google ranking factors that can make or break your website’s position in the SERPs.There are literally hundreds of ranking factors documented or listed by the good and the great in