Tag: SEO

SEO ranking – The factors you need to focus on in 2018

SEO ranking – The factors you need to focus on in 2018

Site Search 360
Search engine optimisation (SEO) is not what it used to be. No surprise there, just think of an industry that hasn’t changed over the years. The reason SEO isn’t the same, however, is because the rules and ethics keep changing and are pretty much rewritten every year. It’s not easy to keep up with this and Google like it that way. So, looking at your own website and the results you want to achieve, what gave you a positive return last year may not work at all in 2018. You will always find changes that you “cannot ignore” if you want to rank higher, however, the fundamental aspects remain the same. I’m talking about Google ranking factors that can make or break your website’s position in the SERPs (search engine results pages). There are literally hundreds of ranking factors document
SEO: Driving Content Strategy with Keyword Research

SEO: Driving Content Strategy with Keyword Research

Google Site Search
Keyword research, the foundation of search engine optimization, also drives content strategy. Searchers want something: information or a product. When we research keyword data, we mine the search engines for information on the words and phrases searchers use to find the things they desire. Featuring content for products in the way that consumers naturally think and speak about them will drive more shoppers to your site via natural search. It will also help those shoppers on your site find what they’re looking for more quickly, to purchase. Digital marketing can be maddeningly subjective. There are a lot of opinions and areas of expertise, but few large-scale quantitative datasets available on which to base decisions. Keyword research provides a refreshingly quantitati
5 ways ignoring SEO could affect your bottom line

5 ways ignoring SEO could affect your bottom line

Site Search 360
Anyone who has tried to make the case for investing in Search Engine Optimization to a client, boss, or colleague, will be all too familiar with the common objections: it’s too unpredictable, PPC is better, it takes too long, etc. There’s a common misconception that the financial benefits of SEO are not as clear as say, social media or PPC. But anyone familiar with SEO knows that it is highly measurable and in most cases even better value for money than both social media and PPC. And, many businesses seem to have realized this: In 2016, Borrell and Associates predicted that the SEO industry would reach $80 billion a year in revenue by 2020. A well thought-out SEO strategy will bring more qualified traffic to your website. Quality content tailored to the nee
SEO Ranking – What Factors You Need to Focus on for Your Si…

SEO Ranking – What Factors You Need to Focus on for Your Si…

Site Search 360
Search engine optimisation (SEO) is not what it used to be. No surprise there, just think of an industry that hasn’t changed over the years. The reason SEO isn’t the same however is that the rules and ethics keep changing and are pretty much rewritten every year. It’s not easy to keep up with this and Google like it that way. So, looking at your own website and the results you want to achieve, what gave you a positive return last year may not work at all in 2018.You will always find changes that you “cannot ignore” if you want to rank higher, however, the fundamental aspects remain the same. I’m talking about Google ranking factors that can make or break your website’s position in the SERPs.There are literally hundreds of ranking factors documented or listed by the good and the great in
15 Common SEO Mistakes To Avoid

15 Common SEO Mistakes To Avoid

Site Search 360
Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you have to keep up with the ever-changing search engine algorithms. Of course, in the process of trying to keep up with SEO demands, businesses make some critical blunders that hurt rather than help their search rankings. So, we asked a panel of Forbes Agency Council members to share SEO errors they often come across. Here are 15 common mistakes to avoid. Forbes Agency Council members offer their best tips.Images courtesy of FAC members 1. Ignoring Your 'Google My Business' Listing One critical SEO error is not claiming or properly managing Google My Business listings. With Google continuing
Logic Inbound Explains Its Approach to SEO for Doctors – Pr…

Logic Inbound Explains Its Approach to SEO for Doctors – Pr…

Site Search 360
Google’s goals are to show the most relevant, highest quality content for any given search query. Because the second that Google stops providing the best search results, it creates opportunity for another search engine to take it’s place. If you can align your website with those two goals, Google will rank you all day. A study indicates 78% of local Google searches result in an offline purchase. In other words, if you are a doctor, capturing more Google searches equals more patients. In this case study, Logic Inbound explains the exact tactics and techniques the company used to increase a Seattle doctor’s patients by over 1,000% in 15 months through SEO. We simply aligned this doctor’s website with Google’s goals. The company says that anyone can be ranked by Google, as long a
Four simple SEO settings missed by hyperlocal websites

Four simple SEO settings missed by hyperlocal websites

Site Search 360
When it comes to news websites’ referral traffic, Google beats Facebook hands-down, with the search giant accounting for 40% compared to Facebook’s 26%. And yet hyperlocals, says publisher John Guinn, are making it harder for people to find them by not making the most of four simple SEO settings. In a guest post for OJB, John explains what those settings are — and how hyperlocal sites can use them to improve their SEO. SEO setting 1: The <title> tag The <title> tag — which describes the topic and theme of an online document — is seen as critical to both SEO and to the user experience. It is displayed in two key places: Firstly, the internet browser — in the top bar of the browser The title tag is “Crime News: van seized for illegal rubbish dumping crushed” …And secon
Google’s John Mueller Predicts Much More JavaScript in SEO …

Google’s John Mueller Predicts Much More JavaScript in SEO …

Site Search 360
' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'→' atext = ''+cat_head_params.sponsor_text+''; scdetails = scheader.getElementsByClassName( 'scdetails' ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, "http://www.searchenginejournal.com/" ); sc_logo = scheader.getElementsByClassName( 'sc-logo' ); logo_html = ''; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, 'ADVERTISEMENT' );
SEO: Include Images and Videos in Sitemaps

SEO: Include Images and Videos in Sitemaps

Cludo
Including image and video content in an XML sitemap may help Google discover that content to potentially include in image and video search results. XML sitemaps are a convenient way to share page information with search engines such as Google. While submitting a sitemap will not guarantee that a page will be indexed, it will not hurt rankings. As a result, it is a search engine optimization practice to submit an XML sitemap. A typical XML sitemap includes the URL and other information about the specific pages you want Google, Bing, and other search engines to index. Collectively, the standard XML tags used for sitemaps can be described as a schema and are used by all of the major search engines. Google extends the XML sitemap schema to include tags for images and vide
Why SEO is critical for your business in 2019

Why SEO is critical for your business in 2019

Site Search 360
SEO, the acronym for search engine optimization, is one of the most commonly used terms when it comes to businesses and the steps of creating an online presence. By definition search engine optimization is described as the process of building up the number of guests to a single website, by ensuring that the site appears high on the list of results returned by a search engine such as Google, Yahoo, or Bing.Therefore, SEO is critical for a company’s bottom line as you can not generate revenue if your website does not have visibility. In order to take your business to the next level, SEO is an essential step in online marketing. If you are a growing company, here are four reasons why SEO is critical for your business no matter the size.Primary Source of Website TrafficSEO is critical to dr