Tag: Search

LeBron’s tattoo, Budweiser’s Google search

LeBron’s tattoo, Budweiser’s Google search

Google Site Search
Gun violence and gun safety PSAs have long existed, but since the 2012 tragedy at Sandy Hook, that work became more frequent, and with an emotional urgency we had rarely seen before. As creative, inspiring, and heartbreaking so many of these awareness campaigns have been, the reality is that there have been 180 school shootings in the intervening years, not to mention the tragedies in Vegas and Orlando, among others not at schools. Which is enough for any sane person to question the effectiveness of any of these gun violence PSAs. But the kids of Parkland changed all that, reinvigorating the debate and call to action like never before. And now an inspired collection of ad industry execs and agencies, led by The One Club and MullenLowe, are kicking off a new initiative that aims to use t
Referral Traffic From Google Search Surpasses Facebook on M…

Referral Traffic From Google Search Surpasses Facebook on M…

Google Site Search
Google search has surpassed Facebook as a top source of mobile referral traffic, according to a new report from Chartbeat.Facebook referral traffic is also being eclipsed, for the first time, by direct-to-site traffic on mobile devices.Chartbeat has traced the decline of Facebook referral traffic to back to algorithm changes that were implemented earlier this year. This is when Facebook began showing more personal updates from friends and family, and fewer links to off-site articles.The rise in referral traffic from Google search is attributed is primarily benefitting pages that use AMP.”As we explained earlier this year, referral traffic from Google Search is up, due primarily to increased traffic from mobile, and more specifically from pages that use AMP. We also wrote about the emerg
Study: Search Now Accounts For 20% Of All Global Ad Spend (…

Study: Search Now Accounts For 20% Of All Global Ad Spend (…

Cludo
A new study has found that almost 20 per cent of ad dollars spent globally this year will be for search with Google, unsurprisingly, snaring over 85 per cent of the money. Following an analysis of WARC’s adspend data for its 12 key markets – Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, United Kingdom and United States – search advertising spend will amount to $US100.5 billion ($A133 billion) in 2018, an increase of 11 per cent from $US90.5 billion in 2017. This equates to one in five dollars spent on advertising worldwide this year. Mobile is driving growth in the search market, eroding display’s share of adverti
Google Shifting To Commerce, Amazon To Ads And Search 05/31…

Google Shifting To Commerce, Amazon To Ads And Search 05/31…

Site Search 360
Venture capitalist Mary Meeker at Kleiner Perkins released her annual Internet Trends 2018 report this week, covering everything from mobile to commerce.The biggest trends influencing search marketers are the flat smartphone shipment rates and slowing internet growth rates. The good news is that U.S. adults are spending more time online, up to about 5.9 hours per day in 2017, compared with 5.6 hours in 2016.About 3.3 hours of the total amount of hours are spend on mobile, compared with 2.1 hours spend on desktops and laptops. About 0.6 hours are spent on other connected devices.As Google Search and Microsoft Bing data suggests, people are shifting their time to mobile. Meeker’s report suggests that ad dollars are not following as fast. She pegs it as a $7 billion mobile ad opportunity.I
We offer better products and services – Bing on its search …

We offer better products and services – Bing on its search …

Cludo
David Murphy talks to Alex Steinman, VP, strategic search for Bing, about how the company is fighting back against Google’s dominance.In the search engine world, one company rules supreme. As of January 2018, according to Statista, Google commanded an 84.91 per cent share of the UK search market. It’s the sort of dominance that could make you wonder why anyone else bothers, but at Microsoft, Alex Steinman, VP strategic search for Bing, has far from given up the ghost. While Bing’s UK market share lags way behind Google’s on 11.23 per cent, it has almost doubled in the past four years, from just 6.1 per cent in 2014, and Steinman is bullish about Bing’s search credentials. “We have a 26 per cent share on queries from PCs – 35 per cent in the US – and that’s where 85 per
Google Maps reviews get search for keywords and phrases

Google Maps reviews get search for keywords and phrases

Cludo
Google Maps has been updated with a new feature: ability to search reviews for keywords or phrases. The functionality is now live on both Android and iOS and clients of the service. This lets you look up, say, "wheelchair" to know more about the accessibility or "vegetarian" when you want to see how the place's vegetarian options are rated. To access the feature, all you have to do is search for a place on Google Maps, tap the Reviews tab or scroll down to the Reviews section, and simply type what you are looking for into the search bar. Source Site Search 360 Trends
For Google, all roads lead back to search

For Google, all roads lead back to search

Zoomd
Richard Waters in San Francisco May 30, 2018 Print this page Once their revenues reach $100bn, most companies are destined for comfortable maturity. The law of large numbers kicks in.Not so for Google. The search advertising market may be 20 years old, but growth at the internet company has re-accelerated over the past three years. As a result, parent Alphabet — which gets 99.5 per cent of its revenue from Google — is expected this year to turn in its highest growth rate since 2011, even though its revenue will be nearly four times greater than it was then.The $26bn in new business likely to be added this year is a stunning demonstration of the enduring power of Google’s core business. It also points to the health of a cash m
Google search data reveals weight loss searches have increa…

Google search data reveals weight loss searches have increa…

Google Site Search
Washington: Google search data shows that weight loss searches have increased over time while those on obesity have decreased. The research, conducted by European Association for the Study of Obesity, suggests a normalisation of obesity in society.   Dr Aditya S. Pawar and colleagues studied data of awareness about obesity over the last twelve years worldwide. They used Google Trends which is based on the number of times worldwide the terms 'Obesity', 'Weight loss 'and 'Obese' were searched for using Google between January 1, 2006 and December 31, 2017. The program assigns a reference value of 100 for the point of maximum popularity among the search terms, and provides relative monthly scores for all terms, which were termed relative interest scores (RIS). The results found th
GDPR: European Union states agree rules to make search engi…

GDPR: European Union states agree rules to make search engi…

Zoomd
BRUSSELS: Search engines like Google and Microsoft's Bing could be made to pay for showing snippets of news articles under draft copyright rules endorsed by European Union ambassadors on May 25. The measure, which is not yet final, would allow press publishers to ask search engines to pay them for showing their articles for up to one year after publication. The original proposal from the European Commission had foreseen giving publishers the right to ask for payment for up to 20 years. The EU copyright reform package would also force websites like YouTube to seek a licence from rightsholders for displaying their content, for example a music video, or prevent it from being accessible. News publishers have had an acrimonious relationship with the likes of Google in the past, whom they bla...
This Indian start-up is the engine in Baidu’s search for th…

This Indian start-up is the engine in Baidu’s search for th…

Zoomd
Chinese internet giant Baidu’s next big market is India. Interested in fast-growing markets where it can score, Baidu has been in search of the elusive next billion. And helping the company in its efforts is an Indian start-up.From advising it to converting into English some of the Mandarin pages the search engine hosts so as to reach a wider audience, to promote Indian universities and colleges in China, right down to helping India’s hospitality industry get a share of 97.2-million Chinese outbound travellers, the Indian company has got some of the aspects covered.Apps Discover Technologies, a digital ad network marketing company, has exclusively partnered with Baidu. Aiming to provide Chinese traffic to Indian advertisers and brands, the alliance was meant to enable Indian companies