There's a lot of competition on the internet, no matter what your hustle. The important thing is that when people search for what you've got, they find you - and that means keeping everything from your keywords to your mobile access up to date. To do that, you either need a full-time web guru or SERPstash, a tool that can analyze and maximize any site. Engines like Google rely on a lot of different factors to determine which pages get to the top of the search heap, and SERPstash lets you boost them all. You'll be able to test your site for speed and compatibility with mobile devices, then get concrete recommendations on how to improve both. Most importantly, you'll learn to use your keywords to your best advantage through analytics that tell you which ones are ranking for y...
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Google plans to change how the Search Console Performance reports count some metrics. At the end of March, rather than use the URL that appears in the search bar, Google said that for some searches it will begin using the canonical URL for reporting.The change is intended to help marketers see all the search metrics for all content at one property in one place. Mobile or AMP pages will also show as one property making it easier to identify issues. And it will improve the AMP and mobile-friendly reports by serving up more data.Google said it will backdate all the data to January 2018, and allow marketers to view both old and new versions for a few weeks during the transition to see the impact and understand the differences.The company did make suggestions on how to prepare for the change...
The world as we know it is changing, and has been for the past three decades. The foundation – trust – has remained the same, but now it’s trust amongst both consumers and search engines, versus just consumers as in the past.The internet explosion that occurred back in the ’90s revolutionized the marketing and advertising industries, giving businesses an alternative to reach potential customers over traditional TV, radio and print. The next big hit was the smartphone, which gave users an even more convenient way to access the internet. Then before you knew it, social media was taking over, tracking user data and turning it into personalized ad experiences. Needless to say, the world has been changing significantly for almost 30 years – and it’s not showing signs of slowing down any time
Aspen City Council on Monday approved an employment contract making Sara Ott interim city manager while also signing off on the process to recruit a permanent one through a national search.Ott, who has served as assistant city manager since May 2017, will be the interim city manager through Sept. 1 at a salary of $195,255.She is replacing Steve Barwick, who resigned at council's request Jan. 7. He will now serve as an adviser to Ott at his current salary of $195,229. He is expected to leave the city no later than March 1.And March 4 is the deadline for recruiting firms to submit bids via a request for proposals to do a nationwide search for a new city manager.After much discussion on process and admitting they haven't done this before, council members signed off on the timeline that cit...
More than 90 percent of all internet searches take place through Google; it processes 3.5 billion searches every day. Knowing this, it’s important for your business to have a strong presence on the platform. In fact, Google search rankings have become the pinnacle of online business success, considering the first page of Google search results receive 95 percent of web traffic, with subsequent pages receiving just 5 percent or less of the total traffic. Alas, getting ranked on Google today is not easy. In addition to the increasing number of searches, the rise of voice search, competition from bigger companies and fewer results per page, landing on the first page of Google is challenging. In general, marketing leaders need to pay close attention to the quality of their organization’s
The big news from the U.S. Senate race in Colorado is not that Mike Johnston, a serious candidate, has just announced he's getting in. We all knew he would get in, and that he would get in early — just as he did when he ran for governor and finished a passable third in the Democratic primary.Given the level of Donald Trump's toxicity in Colorado — see the demise of Mike Coffman, who is apparently now running for Aurora mayor — it will be no surprise if half a dozen or more reasonably viable Democrats get in.But the far bigger news this week is that Cory Gardner is possibly considering getting out. Or if he's not considering getting out, he's desperate to try anything to keep his job — even going as far as to endorse Trump nearly two years out from the 2020 election — a move from Mr. Smo
There’s more to a successful SEO strategy than adding a few keywords to your website. Tools like Google My Business and voice search are constantly evolving. And that means your strategy needs to evolve too. Here are tips for making use of these tools and improving your small business in other ways as well. Choose the Right Google My Business Category for Your Business Google My Business is one of the most important platforms for any local business to know, particularly when it comes to SEO. But in order to reach relevant customers via online search, you need to choose the right category for your business. In this Bright Local post, Carrie Hill provides tips for doing just that. Find Alternatives to Google Plus Google Plus may not be the most popular social network out there. But ther
Orangutan Marketing, having been in the digital marketing field for over a decade has created the go-to guide for Singaporean businesses in how to effectively run a successful Search Engine optimisation campaign from scratch.Singapore - Search Engine Optimisation or SEO for short, is one of the bigger mysteries of the digital marketing space, especially for business owners in Singapore who are looking to get an advantage in the search rankings against their nearest competitors. It combines a mix of content and technical preparation of a company’s web pages so that the major search engines pick up their most profitable keywords - and importantly, to show them above competitors or bigger brands in the market. Orangutan Marketing, having been in the digital marketing field for over a
Search marketers have plenty of free search analytics tools available, from Google Analytics’ wide array of reports and features to pared-down versions of free tools from companies like Moz and SimilarWeb.But eventually, marketers wanting deeper insights into their SEO and search marketing efforts – or those who simply outgrow the free tools they’re using — may need to invest in a search analytics solution.Why pay for a search analytics tool?According to Local SEO Guide founder and CEO Andrew Shotland, tools that help companies understand SERP results for target queries are a must.“Google often changes what it considers the intent of a given SERP, so staying on top of what type of content Google is ranking (e.g. packs, snippets, media, e-commerce, etc.) can be critical to deploying a so