Tag: Responsive

How Voice and Responsive Search Ads will Revolutionize Goog…

How Voice and Responsive Search Ads will Revolutionize Goog…

Cludo
In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry changes will revolutionize the way we look at search marketing.Everyone’s heard “just Google it”, well now we can add “Hello Google”. Our relationship with Google’s products is evolving. What used to be finding long-tail keywords; has become the norm due to the change and influence of voice. So how do we view ads and keywords in search? This blog will discuss the changes to ads, and the importance of understanding the intent of a person is mirrored by their emotional state.Voices influence on Ad and KeywordKeyword searches are dri
Google Extends Responsive Search Ads Availability, Text Ads…

Google Extends Responsive Search Ads Availability, Text Ads…

Google Site Search
In September, Google will roll out responsive search ads to more advertisers in English, French, German and Spanish.The company announced the Google Responsive Search Ads last month at Marketing Live and showed how automation and machine learning supports the ad unit.Responsive Search Ads let markets set up one ad with multiple headlines and descriptions. For one static ad text, marketers can write up to 15 headlines and up to four descriptions. The automated platform matches the headline with the ad, based on many attributed surrounding the search.In addition to the rollout, Google will give marketers more room to tell their message. Beginning in late August, marketers will have the ability to add a third headline and a second description to text ads, adding up to 90 characters.For exa