The ecommerce explosion continues, but there's also an element of evolution. To take your ecommerce presence to the next level, take advantage of these emerging trends. January 1, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Retail ecommerce sales continue trending upward, and consumer confidence has reached an 18-year high. Conditions are ripe for brands with an established ecommerce presence, but that doesn’t mean business as usual will always suffice. Instead, the organizations that excel will be those with a forward-thinking approach to ecommerce.Ecommerce is thriving because enough companies have kept up with changing technology an
As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, it’s that the rapid pace of advancements in marketing tools and strategies won’t slow down anytime soon. To keep pace, marketers need to know what to expect — especially in the world of search. Don’t get me wrong. Staying up-to-date on the latest marketing trends and changes in audience engagement is essential, too. But search engines can change their algorithms overnight, and it can be tough to keep up if you’re not paying attention. The companies that fail to stay on top of the changes usually find themselves banished to the second page of results. To stay competitive and effectively use content marketing to improve your se
By 2020, at least 50% of all searches are expected to be voice oriented. Consumers are increasingly reaching for their phone to speak commands, rather than type them. They want to know about the latest deals, sales and promos; receive personalised assistance and find instant business information.Voice shopping is also entering the arena. In September this year, Argos launched the first national voice shopping partnership with Google, allowing customers to check availability and reserve items with voice commands. While shoppers still need to browse Argos' website to discover products, their partnership with Google is an interesting example of omnichannel marketing.How are marketers preparing for the transition?1. Understand the impact on content marketingEver since the Hummingbird update...
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SEO has always been a changing landscape.All Google has to do is introduce a new set of tags – like schema – in order for technical SEOs to incorporate something new into their knowledge base. Likewise, the growth of mobile has changed what we prioritise. In terms of content, all your competitors have to do is improve theirs for you to need to step up. Backlinks, historically an easily gamed system, now must be genuine, earned and relevant to count.Voice search doesn’t change people’s need to search, so the fundamentals of SEO remain relevant. But what does need to change - this has been developing for a few years - is our need to pay attention to our audience’s requirements and adapt our strategies to account for more than just money keywords.The challenge that voice search throws at u