Tag: prepare

How to prepare your content for voice search

How to prepare your content for voice search

Site Search 360
By 2020, at least 50% of all searches are expected to be voice oriented. Consumers are increasingly reaching for their phone to speak commands, rather than type them. They want to know about the latest deals, sales and promos; receive personalised assistance and find instant business information.Voice shopping is also entering the arena. In September this year, Argos launched the first national voice shopping partnership with Google, allowing customers to check availability and reserve items with voice commands. While shoppers still need to browse Argos' website to discover products, their partnership with Google is an interesting example of omnichannel marketing.How are marketers preparing for the transition?1. Understand the impact on content marketingEver since the Hummingbird update...
Four steps to prepare your SEO strategy for voice search

Four steps to prepare your SEO strategy for voice search

Site Search 360
SEO has always been a changing landscape.All Google has to do is introduce a new set of tags – like schema – in order for technical SEOs to incorporate something new into their knowledge base. Likewise, the growth of mobile has changed what we prioritise. In terms of content, all your competitors have to do is improve theirs for you to need to step up. Backlinks, historically an easily gamed system, now must be genuine, earned and relevant to count.Voice search doesn’t change people’s need to search, so the fundamentals of SEO remain relevant. But what does need to change - this has been developing for a few years - is our need to pay attention to our audience’s requirements and adapt our strategies to account for more than just money keywords.The challenge that voice search throws at u