Tag: Mistakes

5 Mistakes Businesses Make with Trademarks and Brands – IPW…

5 Mistakes Businesses Make with Trademarks and Brands – IPW…

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For many startup founders and business owners, your brand name will likely become a key asset of your business. However, entrepreneurs like to move rapidly. Cash is burning, and getting a product to market is of utmost importance. Although running an early-stage startup is exhilarating, do not let your brand name protection be swallowed up by all the excitement. Neglecting to properly secure a trademark for your company and products can lead to expensive consequences in the future, such as being forced to rebrand just as you’re gaining traction or being unable to stop infringers from using your brand name. Below are 5 of the most common mistakes businesses make with trademarks and what you can do to avoid them. Mistake #1: Picking a Bad Business/Brand Name Your brand name can be a
15 Common SEO Mistakes To Avoid

15 Common SEO Mistakes To Avoid

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Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you have to keep up with the ever-changing search engine algorithms. Of course, in the process of trying to keep up with SEO demands, businesses make some critical blunders that hurt rather than help their search rankings. So, we asked a panel of Forbes Agency Council members to share SEO errors they often come across. Here are 15 common mistakes to avoid. Forbes Agency Council members offer their best tips.Images courtesy of FAC members 1. Ignoring Your 'Google My Business' Listing One critical SEO error is not claiming or properly managing Google My Business listings. With Google continuing
Google to acknowledge privacy mistakes as U.S. seeks input

Google to acknowledge privacy mistakes as U.S. seeks input

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WASHINGTON (Reuters) - Leading internet search engine Google will acknowledge that it has made “mistakes” on privacy issues in testimony an executive of the Alphabet Inc (GOOGL.O) unit will deliver to a U.S. Senate committee on Wednesday, according to a document reviewed by Reuters. FILE PHOTO: A Google logo in an office building in Zurich September 5, 2018. REUTERS/Arnd WIegmann/File Photo“We acknowledge that we have made mistakes in the past, from which we have learned, and improved our robust privacy program,” Google chief privacy officer Keith Enright will say in written testimony before the Senate Commerce Committee. Google will testify alongside AT&T Inc (T.N), Amazon.com Inc (AMZN.O), Apple Inc (AAPL.O) and other companies amid growing concerns about data privacy. Google’s wr
Are you guilty of these common SEO mistakes?

Are you guilty of these common SEO mistakes?

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When it comes to SEO and trying to rank high on Google, everyone is trying to outdo each other. It’s competitive — so every little bit of SEO you can add to your site helps. But let’s face it… it’s a struggle! Here are some common blunders you should avoid. Adding keywords to your Google My Business listing business name Everyone has heard of the importance of keywords. So, when thinking of their Google My Business (GMB) listing, it’s natural for a business to think that adding keywords to their business name could help their rankings on Google. Keywords in a business name can help with rankings, BUT if those keywords are not part of your company’s legal name, adding those keywords is in direct violation of Google My Business Guidelines. So guess what? If yo
5 of the Deadliest Mistakes to Your SEO Strategy

5 of the Deadliest Mistakes to Your SEO Strategy

Site Search 360
Search engine optimization (SEO) is a constantly evolving subject matter that even the most-seasoned digital marketing professionals struggle to entirely comprehend. While mistakes are at times inevitable, it’s imperative that you are familiar with not only best practices for SEO, but worst practices as well.Not only are errors in your SEO a huge waste of time and resources, they can also harm your rankings. This is why before you are able to build a successful SEO strategy, you first need to familiarize yourself with poor SEO methods so you know what to avoid.With that said, here are the five of the deadliest SEO mistakes that you need to be aware of.Not optimizing your site for mobile.In 2018, no business can afford to have a website that’s not mobile-friendly. Hosting Facts reported
6 Mistakes to Avoid When Writing Your Meta Descriptions

6 Mistakes to Avoid When Writing Your Meta Descriptions

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'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "search-engine-optimization", ( $(this).attr('href') ) ); ); } }); }); Optimizing your meta descriptions is an important aspect of on-page SEO.Unfortunately, because meta descriptions are not a direct ran...