Tag: industry

What It Is and How It Is Changing the SEO Industry? [Infogr…

What It Is and How It Is Changing the SEO Industry? [Infogr…

Cludo
Everyone is already familiar with reverse image search – that is using an image as the search query to find related images from around the web. However, there is a new, more developed version of this feature that not only uses the metadata and keywords of the image but also carries out pixel-by-pixel comparisons between images to deliver highly-relevant results.Known as visual search, this technology has been made available by several tech giants such as Google and Pinterest to integrate search possibilities with real-life situations. Though it is not likely that visual search will completely replace text-based search, its effect can already be felt nowadays, and thus will require companies using SEO to adoptTo give you more insight on about what visual search is and how it is changing
Patent Office gets search help from tech industry heavyweig…

Patent Office gets search help from tech industry heavyweig…

AddSearch
Patent Office gets search help from tech industry heavyweights By Susan MillerOct 08, 2018 A key bottleneck in U.S. innovation is the patent process, which requires the thorough research of prior art, or any information that has bearing on a patent's claim to novelty. Before filing for a patent, applicants search through previously patented innovations and other documentation to be sure their proposal is truly new. Patent examiners likewise research prior art to ensure there is no duplication. When there's no good system for researching prior art that can be scattered across user manuals, conference presentations, websites, pay-walled peer-reviewed journals or temporarily public marketing materia...
Google’s Plan to Tackle Games Industry in the Works – Varie…

Google’s Plan to Tackle Games Industry in the Works – Varie…

Zoomd
Google is making plans to break into the games industry by offering a games streaming service and possibly hardware, according to a report from Kotaku. Now that Google has infiltrated so much of society (it even has its own verb!) by way of search engines, internet browsers, email, and mobile devices, the conglomerate is looking ahead to new avenues for growth. The games industry seems like a natural choice for the tech company to attempt to conquer. Right now, any games industry domination is simply in the planning stages, according to “five people who have either been briefed on Google’s plans or heard about them secondhand,” Kotaku reports. So what’s the plan? Apparently a games streaming service is top of the agenda. There have been whispers about the project, codenamed Yeti, sin
New Google Maps Features Might Create an SEO Industry for R…

New Google Maps Features Might Create an SEO Industry for R…

Site Search 360
First, Google indexed the world. In order to give users a way to search the internet founders Sergey Brin and Larry Page came up with the idea of creating a “PageRank” that would let their algorithm organize web pages by, among other things, how many other pages linked to them. Since then Google has become one of the main ways that the world searches the internet and has created an entire industry to help websites climb Google’s rankings. Search engine optimization or SEO has become a household term for anyone with a web presence. Then, Google started mapping the world. Understanding the value in being able to provide direction in a dense jungle of information like the internet they have gone as far as to put backpacks with cameras on hikers in the Amazon to try to get
Target audience: Health care industry uses microtargeting o…

Target audience: Health care industry uses microtargeting o…

Google Site Search
Hospitals, health insurers and other medical providers are moving millions of advertising and marketing dollars into getting more personal with patients.Though they are running behind other industries, they are now entering the new digital realm using the Internet-based marketing strategy best known from the successful Obama and Trump political campaigns: "microtargeting."At core, microtargeting is based on classic marketing principles. First, know who your customers are: age, geography, education, income. Two, know what they need: information on disease or condition, procedure or product. Then invest in using social media and ad networks to identify that audience. Advertising networks such as Google and Facebook have famously amassed a repository of consumer data, demographics and brow...