Massive corporate valuations are often the result of monopoly rights. While the broad trade monopolies available in the 1600s are no longer available, today’s massive valuations are often the result of the limited monopolies granted via intellectual property rights.For many companies, patent and trademark rights are foundational. Patent rights often justify the heavy investment into product and service development. Similarly, trademark rights justify the investment in marketing and brand development.Yet there are limitations on the availability of intellectual property rights. How does a company secure, maintain, and enforce intellectual property rights?Securing Intellectual Property RightsExclusive intellectual property rights are generally only available in exchange for some contribut
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The internet is filled with deserted websites that were built in hopes of driving traffic and business but abandoned when those clicks never materialized. What many businesses (including ecommerce companies) fail to understand is that building a website is only the first step in a path to more leads, conversions and sales. If your website isn’t getting much attention from customers and is not turning up on the first page of Google, adopting a 90-day calendar for an integrated marketing strategy in which keywords, clicks, and emails are all carefully planned could be the key to bringing your website back from the dead. Here are a few steps to get started.Content produced in collaboration with Optimum7 Internet
The internet could be fuelling a range of new mental health disorders such as cyberchondria, online hoarding, and shopping addictions, experts have warned.A group dubbed The European Problematic Use of the Internet Research Network have now called for internet companies to take responsibility and help scientists tackle problematic online behaviour.They said while most internet use is harmless, concerns have recently grown over how its use may affect public health and spark subsequent issues with gambling, pornography, and online bullying.Scroll down for video The internet could be fuelling a range of new mental health disorders such as cyberchondria, online hoarding, and shopping addictions (file photo) THE GROWING PROBLEMS WIT
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Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Learn how to reach the number one spot in Google search.Image: pexels By TEAM COMMERCEMashable Deals2018-08-21 09:00:00 UTC In Mad Men, businesses flock to Sterling Cooper and Don Draper's advertising prowess to create mind-blowing ads that help sell their products and services. That may have worked well in the 1960s, but maybe not so much now since everyone's eyes are glued to screens instead of billboards and print ads. Now that almost everything revolves around the internet, traditional advertising won't suffice. A surefire way to get noticed is through Google AdWords, which can help you rise up the ranks of Google search and of course, generate more leads and revenue. ...
Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow the base of loyal customers being stuck on page 6 in search results. A lot of studies already revealed the importance of SEO and here are a few stats to prove it: As much as 93% of all traffic comes from a search engine. 75% of users never scroll past the first page of search results. More than 60% of marketers say improving SEO and growing organic presence is their top inbound marketing priority. The first position on Google’s organic search results on the desktop has a 34% clickthrough rate. Bearing all these figures in mind, it is not the issue of whether you should create a good SEO strategy for your website but rather how to do it most productively. Here
Posted: Aug. 12, 2018 12:01 am MILFORD, PA. -- Two free classes are being presented Sept. 12 by Tim Sohn, CEO and founder of Sohn Social Media Solutions, a marketing and public relations company that is celebrating its five-year anniversary. Google grants Did you know Google gives out grants of $10,000 per month for Google advertising? Google advertising is an effective way of spreading the word about your nonprofit organization in New York, New Jersey or Pennsylvania. This free class – "Google Grants for Nonprofits" -- will be held on Sept. 12 at 10:30 a.m. at the Pike County Chamber of Commerce, Milford Community House, Suite 2, on Broad Street, Milford, Pa. In this class, attendees will learn about the Google grants program, what
In this guest post, head of strategy at SEO Shark, Davide Defendi, offers his top nine search engine hacks for brands to increase their Google ranking… 1. Get your URL on reputable sites Back links can have a significant positive impact on a site’s search engine ranking, especially if those sites receive considerable traffic. An effective way to get your website URL on such sites is through contributor articles. Offer your industry insight and opinions on other website blogs in exchange for a link to your site. Google will see the organic and credible way that your URL has appeared an external site, and it takes this vote of confidence from
SEO has one fundamental objective: Drive organic traffic to your site. That is generally done by accomplishing one fundamental goal: Increase organic rankings in search engines. However, what if there were a way to improve your traffic without having to worry about your rankings? What if you could improve traffic even if your rankings don't change? You can! By applying creative optimization of your title tags and meta descriptions, you can improve your clickthrough rate, which can directly affect the amount of organic traffic you get from search engines without changing your rankings at all. What does all that mean? We'll start with a bit of backstory. Conversion Rate Optimization: A Very Brief Summary The practice of c...