Tag: Improve

10 Tips to Improve the Performance of Your Google Ads

10 Tips to Improve the Performance of Your Google Ads

Zoomd
The business of advertising is a minefield - who would've thought that driving attention to a superior product or service could be so difficult? With the decline of traditional advertising formats like television and newspapers, coupled with the rise of digital campaigns, which have a reach that can engage up to 80% of global internet users (via Google Display Network), companies are beginning to learn that the key to getting noticed is by vying for attention online. And with Google commanding 90% of the search market share, it seems logical to utilize their Adwords (Now Google Ads) service for maximum exposure - but bad practice and intense competition mean that some users fail to see a return on their investment. Luckily, we've tapped into a wealth of data that not only helps explai...
3 Ways to Improve Your Google Search Rankings – Adweek

3 Ways to Improve Your Google Search Rankings – Adweek

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More than 90 percent of all internet searches take place through Google; it processes 3.5 billion searches every day. Knowing this, it’s important for your business to have a strong presence on the platform. In fact, Google search rankings have become the pinnacle of online business success, considering the first page of Google search results receive 95 percent of web traffic, with subsequent pages receiving just 5 percent or less of the total traffic. Alas, getting ranked on Google today is not easy. In addition to the increasing number of searches, the rise of voice search, competition from bigger companies and fewer results per page, landing on the first page of Google is challenging. In general, marketing leaders need to pay close attention to the quality of their organization’s
What the Reputation Management Company Can Do to Improve Yo…

What the Reputation Management Company Can Do to Improve Yo…

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SAN FRANCISCO, CA / ACCESSWIRE / January 31, 2019 / Many companies suffer from negative images online. This negative press has the effect of being quite plausible because the internet displays individual reviews, professional comment and what appears to be factual. In order to combat this negativity, businesses must be proactive. They need to flood the internet with positive information and reviews of their company on a continual basis. The Reputation Management Company can use all the tools at their disposal to greatly improve your business’s internet reputation. They have the knowledge and expertise to remove negative content posted on various search engines or on specific websites. They can work with both cooperative and non-cooperative w
The Top 15 Free SEO Tools To Improve Your Marketing in 2019

The Top 15 Free SEO Tools To Improve Your Marketing in 2019

Site Search 360
Want to get good ranking and indexing on popular search engines such as Google, Yahoo, Bing, and etc? Well, it all begins with the best SEO tools. But evaluating every single tool is a daunting task, isn’t it? So, we have compiled a list of the best SEO tools of 2019 available in the market. These tools are free, fast, and easy-to-use. Source: LinkedIn 1. Google Keyword Planner, Search Console, Analytics and Many More Some of the best free SEO tools are made by Google. If you are new to the SEO business, then you should definitely try working with these tools. Keyword Planner: To Find and research keywords Trends: To Identify trends Search Console: To discover and fix technical and on-page issues Analytics: To analyze the number of people visiting your website, where they come fr
Techniques to improve your SEO rankings in 2019.

Techniques to improve your SEO rankings in 2019.

Site Search 360
Techniques To Improve Your SEO Rankings In 2019 Loading... All you know SEO is the slow and one of the main Digital marketing Strategy, that people followed for many years. Here are the latest advanced SEO techniques that will help you get past your competitors more quickly in 2019. Here the details: 1. Write long content. In SEO content is the king — the main three components that help to improve the site rankings. Ie. Content, high authority, and Rank brain. In SEO Content is the main factor, so in 2019 I suggest you write high trustworthy content for the website, blog /article. For a long time, SEO experts are concentrate on only quality content. But now in 2019, you can concentrate as well as the length of the material. In the study, SEO experts analyzed over one mill
Learn Expert SEO Skills and Improve Your Website’s Google R…

Learn Expert SEO Skills and Improve Your Website’s Google R…

Site Search 360
Try using Google to search for your website. If it didn’t appear on the first page, then your site may require search engine optimization. Not sure what that is? Find out and save over 90 percent with the Complete SEO Certification Training Bundle, just $24.30 with code NEWYEAR2019. Popular search engines such as Google, Bing, and Yahoo employ algorithms that rank websites according to certain criteria. The more common benchmarks include keyword usage, readability, and mobile friendliness but, in fact, there are many more that also play a role. And that’s why search engine optimization — or SEO — is so important. With it you can manipulate a website so th
Improve SEO with ‘Audience Insights’ in Google Ads

Improve SEO with ‘Audience Insights’ in Google Ads

Site Search 360
What if you could use information about your existing customers to obtain new ones? That’s the purpose of Audience Insights in Google Ads. It helps businesses find new prospects based on current customer data. Audience Insights uses data from your Google Ads’ remarketing lists. Audience Insights can provide helpful details about the people on those lists. For example, advertisers using conversion tracking can turn to Audience Insights to find prospects related to your “All Converters” remarketing list — i.e., buyers. With the details from this report, marketers can expand their targeting or adjust ad bids to reach these high-performing audiences. It’s important to know that the Audience Insights report does not appear by default — advertisers must activate it. And it’
6 Ways to Improve Ecommerce Site Search

6 Ways to Improve Ecommerce Site Search

Google Site Search
Site search is arguably the most important area when it comes to user experience. B2B items, especially, are often complex; buyers don’t have time to hunt for products. In this post, I’ll offer a few practical action steps for improving site search on your ecommerce site — B2B and B2C. There are three options for buyers to find products on an ecommerce site. Keyword search occurs when a buyer uses the search bar to find products. Keywords can be anything, from terms relating to products or categories to specific part numbers — UPC, MPN, EAN, internal, competitive, and industry-specific. Category browsing occurs when users select a category and drill down to find the items they are looking for in sub-categories. Faceted search is when users refine their search by
How to use Chrome User Experience Report to improve your si…

How to use Chrome User Experience Report to improve your si…

Google Site Search
At the 2017 Chrome Web Summit Conference, Google introduced the world to the Chrome User Experience Report (CrUX) – a database constructed from multiple samples pulled from real Chrome users’ web browsing experiences. According to Google, the goal was to “capture the full range of external factors that shape and contribute to the final user experience.” A few short months later, Google updated their PageSpeed Insights tool to score two separate categories: “speed” and “optimization.” The familiar PageSpeed Insights’ grade based on technical issues and Google’s recommended fixes was moved to the Optimization section, while the newly-introduced Page Speed section started labeling webpages as ‘fast,’ ‘average,’ or ‘slow’ based on the median value of one’s Firs
SEOs Tell Danny Sullivan How to Improve Google Search

SEOs Tell Danny Sullivan How to Improve Google Search

Google Site Search
' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'→' atext = ''+cat_head_params.sponsor_text+''; scdetails = scheader.getElementsByClassName( 'scdetails' ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, "http://www.searchenginejournal.com/" ); sc_logo = scheader.getElementsByClassName( 'sc-logo' ); logo_html = ''; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, 'ADVERTISEMENT' );