Imagine you have invented a device that could save millions of lives around the world. But instead of profiting from the invention yourself, you decide to share the design online, to allow others to make their own version at low cost. Two years later, a company applies for a patent on your invention. Once the application is granted, the company not only begins profiting from your device, but launches a lawsuit against you, the inventor, for infringing their patent. This is the danger faced by researchers and developers alike, because the limits of existing content repositories means it is often a struggle for patent examiners to find what they call prior art — evidence that an invention is already known — relating to an application. That means that some applications that should be rejec
By Kevin Penton Law360 (October 3, 2018, 5:43 PM EDT) -- Cisco and the Massachusetts Institute of Technology have created an open archiving platform for prior art related to patents that inventors, patent examiners and others may use for free to research... To view the full article, register now. Algolia News
Every day, thousands of searches for retail businesses take place on the internet, with the majority of them occurring on Google. And if a retailer’s stores aren’t on the first page of search results in the paid, organic and Google Maps sections, users are far less likely to find any of those locations when searching for stores. Among mobile device users, 82 percent have reported trying a "near me" search on their devices, a number that rises 10 points among Millennials, according to recent research from Uberall, a San Francisco-based location marketing solution provider. These findings suggest that a growing number of consumers are placing proximity as their top priority, and brand loyalty below it. This is an especially big deal for grocers: When survey respondents were asked what t
Are you ready to boost your web traffic? If you are relying on people to find you through the internet, then Search Engine Optimisation should be at the top of your priority result. You can’t be able to generate more leads to your business if nobody finds you. Do you know about 93% of experiences on the Internet start with a search engine? So what happens after someone search the internet? The top results on Google have higher chances of getting clicked. If you are not on the top of the list, you have missed potential traffic. What is even more surprising is that about 75% people won’t even move to the second page of the search results. Here are a few ways to improve search engine rankings. Improve your page speed: Research shows th
By now, most people know this infamous digital marketing statistic: 71% (and up to 92%) of all search engine traffic and clicks occur only on the first page of Google. Backlinks and referring domains remain a critical factor for improving a website's link authority and Google search results. In fact, since 2015, research from Moz reveals that domain-level link features remain the most influential factor in improving website credibility and authority. With that said, backlinking can become a tedious and ineffective process when companies don't know what they're doing. Furthermore, when done wrong, backlinking efforts can backfire and hurt your site. Let's get into what's working in 2018. The anatomy of the superior backlink Just like m...
Site users and search engines don’t take website security lightly which is probably why you’ve likely heard of added security measures like HTTPS. But a lesser-known security layer called HTTP Strict Transport Security (HSTS) is also available and can help protect your site and your search engine optimization (SEO) as well. Let’s walk through what HSTS is and how it works. HSTS HSTS is a response header that informs the browser it can only connect to a certain website using HTTPS. HSTS increases both the speed and security of HTTPS websites. To fully understand what HSTS does, you need a little working knowledge of HTTPS. HTTPS HTTPS (Hyper Text Transfer Protocol Secure) is a secure version of HTTP. When a user connects to a site using HTTPS, the websit
The web makes for the largest marketplace and most probably the most time and cost efficient marketplace too. August 4, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. As an entrepreneur, you have an idea you are confident about. You have your initial investments in place, a functional business model and a clear idea about your target audience. The next obvious thing to do now is, spread out to your audience. There could be multiple ways of doing it, word of mouth, adverts or be on the web.By now, you have probably seen for yourself how influential and helpful...
Itâs no secret that Google loves technically excellent sites. If you want your sites to rank as well as possible, thereâs no substitute for ensuring that youâre nailing the basics and doing everything you can beyond that. While some aspects of technical excellence have always been important, in this article I want to focus on seven reasons that your site isnât performing as well as it could be in 2018. If you can fix these issues, your site will be in the best position possible for this year and the foreseeable future. 1. Optimizing for mobile Mobile site visits currently account for over 52 percent of web traffic worldwide. In countries like the US and UK, this number is closer to 60 percent. Even before 2018, having a good mobile site was essenti
In his latest guest post for B&T, founder and director of Sydney’s Shout Agency, Michael Jenkins (pictured below), offers his tips on how to improve a site’s SEO and, in doing so, making it a much better user experience, too… Search engine optimisation (SEO) is more than links and keywords. Google uses the entire consumer experience to figure out whether your site delivered the quality content the consumer needed. One often overlooked part of search SEO is user experience (UX). Too often, businesses forget that part of keeping a prospect on their website is to make the experience easy for customers to avoid an increase in bounce and decline i
Common mistakes and quick fixes to improve poky page speed - Search Engine Land Thanks to Our Sponsor Cludo Custom Site Search