Tag: Explains

Geoffrey Giles explains what differentiates Cut Throat Mark…

Geoffrey Giles explains what differentiates Cut Throat Mark…

Site Search 360
Photo: Geoffrey GilesGeoffrey Giles is the COO of Cut Throat Marketing, a Search Engine Marketing (SEM) firm based in South Carolina that operates across the United States. The company focusses on providing marketing and advertising services that help their clients to grow their customer base. They specialise in SEO, SEM, social media and graphic design. Geoffrey, how did Cut Throat Marketing get started? Cut Throat Marketing is a woman owned business, founded by my wife Cynthia Giles.  She started out focusing strictly on building websites, while she went to school at Midlands Technical College to learn web design. Using some of the connections we had in the community from a previous business that I sold, she was able to land a few clients to help generate some income while she was in
Nicholas Baudoin from Alkali Designs explains the impact on…

Nicholas Baudoin from Alkali Designs explains the impact on…

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Nicholas Baudoin, Founder of Alkali Designs. Photo: SuppliedNicholas Baudoin is the founder of Alkali Designs – a digital marketing agency based in Houston, Texas. He helps small and large businesses to get more visibility online by pushing their website to the top of search engines and by reputable branding. Nicolas answered some of our questions: Nicholas, why and how did you start Alkali Designs? I started Alkali Designs after several years of helping family friends with creating websites to get more exposure for their business. The more often this occurred the more I was being referred new clients. This continued every now and then until I finally decided I should make a business out of it. I would say the biggest push for starting Alkali Designs was knowing that I could genuinely
Google Explains Their Policy On Third-Party Trademarks In S…

Google Explains Their Policy On Third-Party Trademarks In S…

Google Site Search
Businesses aren’t happy with competitors using their trademarks in Google search ads, even though these cases aren’t deemed by Google as an infringement of the rules, with some exceptions. We reached out to Google to understand their stance on such occurrences and what businesses on the receiving end can do to protect themselves. From the outset, advertising on Google’s search platform is a pretty straightforward process. You set an amount as a bid for a keyword, and whenever someone searches said keyword or a combination of keywords, your listing appears somewhere near the top of the pile—dependent on how relevant and how good your formatting is, and then you get charged whenever someone clicks through on it. As of 2017, Google owns at least a whopping 86% share of the world’s searc
Dallas SEO and Digital Marketing Services Explains How Soci…

Dallas SEO and Digital Marketing Services Explains How Soci…

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Richardson, Texas, United States, 10/23/2018 / Story.KISSPR.com / Texas digital marketing services company, KISS PR, provides a whole range of digital marketing services to their clients, including SEO and social media marketing. While many clients understand how SEO works and how social marketing works, many don’t understand how they can work together to strengthen marketing efforts overall. Five Ways that SEO and Social Media Work Together 1. Social Posts and Profiles Rank on Google If you have ever searched for a business on Google and the search results included their social media page, then you probably figured out that social media platforms are treated the same as other web pages by Google. That means that you should make sure that your social pages are optimized for SEO. He
Logic Inbound Explains Its Approach to SEO for Doctors – Pr…

Logic Inbound Explains Its Approach to SEO for Doctors – Pr…

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Google’s goals are to show the most relevant, highest quality content for any given search query. Because the second that Google stops providing the best search results, it creates opportunity for another search engine to take it’s place. If you can align your website with those two goals, Google will rank you all day. A study indicates 78% of local Google searches result in an offline purchase. In other words, if you are a doctor, capturing more Google searches equals more patients. In this case study, Logic Inbound explains the exact tactics and techniques the company used to increase a Seattle doctor’s patients by over 1,000% in 15 months through SEO. We simply aligned this doctor’s website with Google’s goals. The company says that anyone can be ranked by Google, as long a