Tag: Ecommerce

5 Ways to Drive Quality Traffic to Your E-Commerce Website

5 Ways to Drive Quality Traffic to Your E-Commerce Website

Site Search 360
You need more traffic on your e-commerce website.This statement will be true for as long as you have an e-commerce website.The good news? There’s lots of traffic out there to be had. Over 220 million Americans are expected to make a purchase online in 2019.Of course, they’re not all your ideal customer.And that’s the other challenge. You don’t just need more traffic; you need the right traffic.Product ads are great, but they can’t do it allIn the early stages of selling their products online, most e-commerce marketers focus on direct response ads.This makes a lot of sense. Direct response is simple to execute and budget for, and the results are easy to measure.But direct response alone isn’t enough to power long-term, scalable growth.Eventually, channels that produced strong results on
3 Website Features Your E-Commerce Site Needs to Stand Out

3 Website Features Your E-Commerce Site Needs to Stand Out

Google Site Search
As Amazon continues to dominate the e-commerce space, smaller online retail businesses must do more to compete.Web design is one effective way e-commerce businesses can stand out to consumers while making a worthwhile investment in their marketing strategy. A recent consumer survey from Clutch shows that people value three main user experience (UX) features when they browse online:Effective navigationUpdated website designAuthoritative contentUpdating a website to include or enhance these three features will benefit businesses beyond simply improving the user experience. Investing in navigation, design, and content also has important branding and SEO benefits.Use this article to explore how each of these website features contributes to a high-quality, effective user experience.1. Effect...
How to Use the Power of Local SEO for Your eCommerce Site

How to Use the Power of Local SEO for Your eCommerce Site

Site Search 360
FirmBee / PixabayLocal SEO is a necessity for eCommerce businesses that want to thrive, not just survive. eCommerce and local SEO can seem mutually exclusive – the very nature of eCommerce means goods are accessible to people across a large geographic location. Yet, eCommerce site or store owners can and should benefit from local SEO.To have a chance against the competition and to bring awareness to your local online company, you need to make your brand as visible as possible. The key to online visibility is search engine optimization (SEO). Local SEO is a targeted digital marketing strategy that will help your brand reach a wider audience. Use this guide to get you started with local SEO for eCommerce, and start beating out the competition!Set Up and Optimize Google My BusinessThe firs
Salesforce Brings Visual Search To Ecommerce Sites 01/14/20…

Salesforce Brings Visual Search To Ecommerce Sites 01/14/20…

Google Site Search
Salesforce on Monday introduced a visual search feature and recommendations API through its ecommerce platform for retailers and brands that sell direct to consumers, as well as businesses that sell to other businesses.Einstein Visual Search through Salesforce Commerce Cloud -- which runs sites like Adidas.com, as well as B2B sites -- allows consumers to upload a picture to the website and search for similar products. The visual search feature, which searches on attributes such as color and texture, adds to the company’s search offering for ecommerce sites.“Rather than type in the words 'black jacket' into the Einstein search engine on an ecommerce site, I can now upload a photo and the search engine will return a variety of black jackets based on the photo,” said Salesforce Vice Presid
3 Ecommerce Trends You Must Prepare for in 2019

3 Ecommerce Trends You Must Prepare for in 2019

Google Site Search
The ecommerce explosion continues, but there's also an element of evolution. To take your ecommerce presence to the next level, take advantage of these emerging trends. January 1, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Retail ecommerce sales continue trending upward, and consumer confidence has reached an 18-year high. Conditions are ripe for brands with an established ecommerce presence, but that doesn’t mean business as usual will always suffice. Instead, the organizations that excel will be those with a forward-thinking approach to ecommerce.Ecommerce is thriving because enough companies have kept up with changing technology an
How SEO Is Helping the E-Commerce Industry

How SEO Is Helping the E-Commerce Industry

Site Search 360
In this article, Rilind Elezaj writes about how SEO can help you, marketers, gain a fortune. For e-commerce websites, search engine optimization can be compared to the mythical three magic beans. In Jack and the Beanstalk, a fascinating fairy tale that you’re probably familiar with, a boy receives three magic beans from a magician. In a state of fury, the boy’s mother throws the beans outside through the window. When they woke up in the morning, the family discovered that a giant beanstalk had sprung up. The beanstalk enabled Jack to ascend to a kingdom high in the sky, from where he became exceedingly rich. Also Read: How Artificial Intelligence and Machine Learning Are Boosting B2B E-commerce How does SEO help the e-commerce industry? To optimize the profitability of your e-
Trends that will shape India’s ecommerce in 2020

Trends that will shape India’s ecommerce in 2020

Zoomd
India’s ecommerce sector has seen a hockey stick growth in the past few years. From the pioneering days of IndiaPlaza and Flipkart, which had to create the ecosystem from the ground up, to Walmart’s acquisition of Flipkart at a heady $16 billion valuation, India as a market has evolved tremendously. Currently, the number of Indians with access to Internet is 481 million, an increase of 11.34% from 2016 as per Internet and Mobile Association of India (IAMAI). The number of online shoppers is estimated to be about 120 million as per an ASSOCHAM-Resurgent study; the number of credit card holders is 29.8 million as per RBI numbers. All of these parameters are still growing, albeit at a lower percentage given the higher base. The other building blocks of fulfillment centres, last-mile delive
Amazon, Flipkart beware! Google enters e-commerce, launches…

Amazon, Flipkart beware! Google enters e-commerce, launches…

Algolia
Amazon, Flipkart beware! Google enters e-commerce, launches new shopping search features for Indian users Tech giant Google Thursday unveiled ‘Google Shopping’ in India that will allow users to easily filter through offers, review prices from multiple retailers and find products that they are looking for. The personalised experience will be available across various Google products — a Shopping home page, Shopping tab on Google Search and through Google Lens. Customers will be able to see trending products across different categories, various deals, and compare prices using the new offering. READ ALSO | After Flipkart, Walmart eyes another Indian startup that specialises in AI For retailers, the company will offer its ‘Merchant Center’ in Hindi, which will allow the sellers to l
6 Ways to Improve Ecommerce Site Search

6 Ways to Improve Ecommerce Site Search

Google Site Search
Site search is arguably the most important area when it comes to user experience. B2B items, especially, are often complex; buyers don’t have time to hunt for products. In this post, I’ll offer a few practical action steps for improving site search on your ecommerce site — B2B and B2C. There are three options for buyers to find products on an ecommerce site. Keyword search occurs when a buyer uses the search bar to find products. Keywords can be anything, from terms relating to products or categories to specific part numbers — UPC, MPN, EAN, internal, competitive, and industry-specific. Category browsing occurs when users select a category and drill down to find the items they are looking for in sub-categories. Faceted search is when users refine their search by
Nonstop change is a certainty for ecommerce

Nonstop change is a certainty for ecommerce

Zoomd
The internet continues to disrupt the selling of products and services. The traditional ecommerce strategy of creating a single site and trying to market to the entire internet from that site is a shrinking option. Most small businesses do not have the budget to compete with ecommerce giants, and thus their market share is diminishing. Increasingly, ecommerce works better with a layered approach. At one end there is the consumer. At the other end is the business, and in the middle is a third-party platform. Amazon and eBay are classic platforms. They say to the consumers, more or less, “Whatever you want to buy you can find it here. It is good value and safe to purchase.” Retailers have to simply list their products and Amazon, and eBay will do the hard work of gettin