Tag: Content

Overlooked B2B content strategies that will skyrocket your …

Overlooked B2B content strategies that will skyrocket your …

Site Search 360
According to a Demand Metric study, content marketing costs 62 percent less than traditional marketing, while generating around three times as many leads for every dollar spent. But despite having so much potential for B2B business, many companies are hesitant about committing to a content marketing strategy.That’s because developing a blogging strategy that works isn’t easy – you need to know the approaches that will bring you the results, as well as have an understanding about how to be more productive in your content marketing efforts, instead of wasting resources and time on tactics that simply don’t work.  But developing your blog is important for multiple reasons, so it’s definitely worth the effort. For instance,  if you take the time to build your blog, you will have a much easi
9 Tips for Creating Your Best SEO Content in 2019

9 Tips for Creating Your Best SEO Content in 2019

Site Search 360
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Why High-Quality Content Writing is Worth the Price

Why High-Quality Content Writing is Worth the Price

Site Search 360
There is nothing more frustrating than searching for the answer to a question on Google, clicking a link only to discover the article has a great title but does not answer your question (or provide any answers for that matter!). This is something Google understands which is why they measure bounce rate. Website links with high bounce rates are less likely to pull up in future searches which benefits searchers but may also harm your marketing efforts.Many claim “content is king.” At SMA we believe content within context is most important. And with the implementation of Hummingbird it seems Google agrees. Search Engine Land explains, “If you used a search engine during the early days of the Internet, you’ll recall how it could be difficult to find what you’re looking for when your knowled
Google Doesn’t Skip Indexing Content That Is Over-Saturated…

Google Doesn’t Skip Indexing Content That Is Over-Saturated…

Site Search 360
Someone asked Google's John Mueller if Google might skip crawling and indexing content that Google knows they have enough content around. So if you have a new blog post about title tags and SEO, will Google crawl and index that new post when Google knows they already crawled and indexed thousands of other posts about the topic.Google's John Mueller said that Google will still probably crawl and index that new post. He said he doubts Google has a mechanism to not index new content because Google already has enough content indexed on that topic. John added "There are a lot of topic areas with a ton of content, but sometimes people still find a new spin."This is from a set of tweets on Twitter from May. I am going through the archives during the holiday season at this point, to ...
A Complete Guide to Branded Content Strategy

A Complete Guide to Branded Content Strategy

Zoomd
The term branded content marketing is somewhat controversial. Its detractors believe it blurs the line between advertising and content marketing, diminishing the image of the content marketing industry as a result.So, why the controversy? Well, more than a handful of big brands have simply taken their logo and integrated it or with something for the sake of doing so, without giving any real consideration to the development of a natural and meaningful partnership or the creation of a wider narrative. This is often seen with sponsorship deals, especially in sport.So-called ‘logo slapping’ is an ineffective form of branded content because it doesn’t mean anything. Without a brand image and personality behind the logo, brand marketing is effectively reduced to crude advertising.Locating an
Tumblr is banning all NSFW content – and people are worryin…

Tumblr is banning all NSFW content – and people are worryin…

Google Site Search
Tumblr/Paige LeskinTumblr announced Monday that the website will soon ban the posting of any "adult content," which is defined as media that depicts "real-life human genitals or female-presenting nipples."In a blog post, Tumblr defended the decision as a "responsibility to consider (our) impact across different age groups, demographics, cultures, and mindsets."When Verizon bought Yahoo in 2017, it also took ownership of Tumblr.People across social media platforms decried Tumblr for taking away a platform where users could view NSFW content. and explore their identity in a safe space.Tumblr will soon ban its millions of users from posting NSFW content featuring nudity and porn, the blogging platform announced Monday. Tumblr is a part of Oath, the Verizon digital media subsidiary formed b...
Content and Ranking Factors for Google AI Search

Content and Ranking Factors for Google AI Search

Google Site Search
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9 Best content writing tools online to level up your conten…

9 Best content writing tools online to level up your conten…

Site Search 360
Are you thinking of creating content that will drive more traffic to your website? If so, it is vital that you have an efficient process when it comes to content creation.In this post, we have listed top content writing tools that can help you create great content. These include writing, keyword research, SEO outreach and idea generation.Interested?Let’s get started.One of the best ways to establish your online reputation is to create high-quality and authentic content. If you have valuable, high-quality content, everyone will want to read it.On the other hand, your content will rank if it answers questions that people are searching.This may sound simple, but the reality is harsh. A lot of things go into creating content that is effective. You need to think of great ideas, find keywords
4 Common Content Marketing Mistakes

4 Common Content Marketing Mistakes

Site Search 360
Image credit: one photo/ShutterstockContent is one of your strongest marketing tools – when written and produced right. However, many businesses and marketers fall into these common traps.Out of all the different kinds of marketing, one of the most effective is content marketing. Business owners around the world create content relating to their niche in an attempt to bring in potential customers and those with general inquiries.The process of creating content seems straightforward, but there's a shocking number of nuances that you must pay attention to when creating articles for your website. Without even realizing it, marketers end up making numerous mistakes while creating and publishing content, which keeps the content from working as well as it should.We are going to look at some of