Tag: Content

How to prepare your content for voice search

How to prepare your content for voice search

Site Search 360
By 2020, at least 50% of all searches are expected to be voice oriented. Consumers are increasingly reaching for their phone to speak commands, rather than type them. They want to know about the latest deals, sales and promos; receive personalised assistance and find instant business information.Voice shopping is also entering the arena. In September this year, Argos launched the first national voice shopping partnership with Google, allowing customers to check availability and reserve items with voice commands. While shoppers still need to browse Argos' website to discover products, their partnership with Google is an interesting example of omnichannel marketing.How are marketers preparing for the transition?1. Understand the impact on content marketingEver since the Hummingbird update...
8 Content Tips to Drive Organic Search Traffic

8 Content Tips to Drive Organic Search Traffic

Google Site Search
Content marketing can drive natural search performance. Shoppers engage with the content and share it via social media and on their own sites. Or so we hope. All those shares and backlinks are key to driving a critical element of search engine optimization: link authority. The more links from high-quality sites, the more likely your site will rank. But acquiring new links is hard work. These eight tips will help you generate more links to the content you create. 8 Content Tips for SEO Mine keyword data. Searchers tell you what they want. You just have to listen to the keyword data. Google Search Console, Google Keyword Planner, Keywords Everywhere, and other tools offer free keyword info to aggregate and analyze for customer insights. Learn what questions your prospec
How to Do Content Curation for SEO: Your Starter Guide

How to Do Content Curation for SEO: Your Starter Guide

AddSearch
' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'→' atext = ''+cat_head_params.sponsor_text+''; scdetails = scheader.getElementsByClassName( 'scdetails' ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, "http://www.searchenginejournal.com/" ); sc_logo = scheader.getElementsByClassName( 'sc-logo' ); logo_html = ''; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, 'ADVERTISEMENT' );
5 Simple Steps to Creating Exceptional How-To Content

5 Simple Steps to Creating Exceptional How-To Content

Zoomd
' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'→' atext = ''+cat_head_params.sponsor_text+''; scdetails = scheader.getElementsByClassName( 'scdetails' ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, "http://www.searchenginejournal.com/" ); sc_logo = scheader.getElementsByClassName( 'sc-logo' ); logo_html = ''; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, 'ADVERTISEMENT' );
Google Says Putting Out More Content Doesn’t Make Your Site…

Google Says Putting Out More Content Doesn’t Make Your Site…

Google Site Search
Google's John Mueller said on Twitter that putting out more content doesn't necessarily make your web site any better, nor does it necessarily make your web site rank higher in Google's search results. "Just putting out more content doesn't necessarily make a site better," John wrote.Here is the context, where someone was frustrated his content isn't getting ranked in the top stories box:Just putting out more content doesn't necessarily make a site better.— 🍌 John 🍌 (@JohnMu) October 21, 2018 More or bigger does not always mean better.Of course, it makes logical sense to think that the more content you have, the more chances you have to rank for different keywords. But if your content isn't better, in Google's eyes, compared to other content they have in the index, then it won't
SEO: Driving Content Strategy with Keyword Research

SEO: Driving Content Strategy with Keyword Research

Google Site Search
Keyword research, the foundation of search engine optimization, also drives content strategy. Searchers want something: information or a product. When we research keyword data, we mine the search engines for information on the words and phrases searchers use to find the things they desire. Featuring content for products in the way that consumers naturally think and speak about them will drive more shoppers to your site via natural search. It will also help those shoppers on your site find what they’re looking for more quickly, to purchase. Digital marketing can be maddeningly subjective. There are a lot of opinions and areas of expertise, but few large-scale quantitative datasets available on which to base decisions. Keyword research provides a refreshingly quantitati
New format for Google Sitelinks shows more site content in …

New format for Google Sitelinks shows more site content in …

Google Site Search
Google is testing, or maybe rolling out, a new feature in the search results that lets you see more content from a web site without having to click to the site. Instead of showing normal Sitelinks, which are in the screen shot above on the left, you are presented with more detail Sitelinks, which are shown in the screen shot on the right. How do these new Sitelinks work? When you are shown the new Sitelinks, they are listed under the main search result snippet with arrows down to expand the results. Here is a closer look: You can expand the number of sitelinks by clicking on “show more” and/or click on a specific sitelink to see more from the web site directly related to that sitelink directly in the Google results: How can I see this in action? I was abl
Google: Make Content More Relevant to Recover from August A…

Google: Make Content More Relevant to Recover from August A…

AddSearch
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) __gaTracker('create', 'UA-1465708-12', 'auto', 'tkTracker'); __gaTracker('tkTracker.set', 'dimension1', window.location.href ); __gaTracker('tkTracker.set', 'dimension2', 'search-engine-optimization' ); __gaTracker('tkTracker.set', 'contentGroup1', 'search-engine-optimization' ); __gaTracker('tkTracker.send', 'hitType': 'pageview', 'page': cat_head_params.logo_url, 't...
Google Strongly Recommends Using HTML to Get Content Indexe…

Google Strongly Recommends Using HTML to Get Content Indexe…

AddSearch
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) __gaTracker('create', 'UA-1465708-12', 'auto', 'tkTracker'); __gaTracker('tkTracker.set', 'dimension1', window.location.href ); __gaTracker('tkTracker.set', 'dimension2', 'search-engine-optimization' ); __gaTracker('tkTracker.set', 'contentGroup1', 'search-engine-optimization' ); __gaTracker('tkTracker.send', 'hitType': 'pageview', 'page': cat_head_params.logo_url, 't...
AI-assisted image and video search is next content frontier

AI-assisted image and video search is next content frontier

Cludo
The larger the enterprise, the bigger the content lake -- or swamp, depending on the murkiness and degree of difficulty finding stuff. In those metaphorical pools swim vast stores of text, video and images containing content critical to institutional knowledge, employee education and marketing reuse. The problem is tracking, cataloguing and making the content searchable so employees can find what they need when they need it. Image and video search is especially difficult, because metadata is the only text a conventional search can latch onto in those files. And the metadata is only as good as the human curation describing the contents. Rudimentary image and video search utilities have existed for years, but today's tech epoch is marked by a convergence of storage capacity, comp...