The internet continues to disrupt the selling of products and services. The traditional ecommerce strategy of creating a single site and trying to market to the entire internet from that site is a shrinking option. Most small businesses do not have the budget to compete with ecommerce giants, and thus their market share is diminishing. Increasingly, ecommerce works better with a layered approach. At one end there is the consumer. At the other end is the business, and in the middle is a third-party platform. Amazon and eBay are classic platforms. They say to the consumers, more or less, “Whatever you want to buy you can find it here. It is good value and safe to purchase.” Retailers have to simply list their products and Amazon, and eBay will do the hard work of gettin
Though Chrome launched in 2008 as a scrappy upstart, it has for years been the dominant web browser, with over 60 percent market share on both desktop and mobile. So when Chrome adjusts its features or policies, it impacts a huge chunk of people worldwide. And a recent change to how Chrome treats logins has shown how poorly those alterations can go over.Even if you don't know much about the intricacies of Chrome's settings, you probably know that you can log into Chrome with your Google account—to sync your browsing history and other useful data across devices—or you can use it without logging in. That choice has always been a Chrome hallmark, emblematic of the balance between Google's business incentive to gobble up all of your data and its stated goal of respecting user privacy.But in
Ad relevancy is key to moving a customer down their purchase path. The consumer profiles we build on each individual user provide insight into their needs, brand biases, social stances and much, much more. When done correctly, we are able to better understand a prospect, allowing us to place a relevant ad in front of a person who is actively shopping for our brands or products. To be even more successful, we need to go beyond what that individual wants at that specific moment. Behavioral economics have shown that consistent touch points over a period of time allow us to influence potential customers when they are activated to make a purchase decision at a later date. Being there throughout the funnel, not just at the bottom of the funnel, is key to increasi...
Google’s local pack, the local results that show up in the main search results page, now may show different business categories next to a business’s name based on the category the user queried. For example, if a business does web design and SEO, if you search for [web design], Google may show the category “website designer” next to the company name in the local pack. At the same time, if you search for [seo], Google might show “internet marketing service” next to that same company name. Previously, Google would show the primary business category only, no matter how you searched Google for that company. Here are screen shots of my company being shown in different business categories based on the query: Kudos to @sergey_alakov for spotting this first.
Jun 14, 2018, 10:19am MST You may have heard about Google’s mobile-first indexing. Since nearly 60 percent of all searches are mobile, it makes sense that Google would give preference to mobile-optimized content in its search results pages. Are your website and online content ready? If not, you stand to lose search-engine rankings and your website may not rank in the future. Here is how to determine if you need help with Google’s mobile-first algorithm update: What is mobile-first indexing? Google creates an index of website pages and content to facilit
Women football supporters are launching a campaign before the World Cup starts with the aim of changing the way that female fans are represented on the internet - particularly in the images displayed by search engines. The campaign by This Fan Girl, which is also being supported by Carabao, aims to replace what they describe as ‘over-sexualised and non-representative’ images at the top of search results when people look for images of female football fans. They argue that most of the images that come top in search almost exclusively feature young, slim white women, which only represents a fraction of female football fans. This Fan Girl is an online community dedicated to female supporters, made up of photographer Amy Drucquer and her team, who visit stadiums around the UK to capture ima
Favianna Rodriguez grew up in Oakland, California. She still lives in what she calls “the cement city.” As an artist and activist, her calling card is injecting vibrant, bold images into the fight for climate justice and migrant rights. You might recognize her iconic “defend our mother” poster from the 2014 People’s Climate March. “Culture is one of the most important tools we can leverage in order to win,” says Rodriguez, who is also executive director of CultureStrike, an organization that empowers artists to generate systemic change. Story continues below In late May, Rodriguez — a 2018 member of the Grist 50 — traveled to Telluride, Colorado, to speak and exhibit her artwork at the annual Mountainfilm festival, which collects art and film that inspire