Tag: change

How your apps and phone could change after ACCC recommendat…

How your apps and phone could change after ACCC recommendat…

Zoomd
This doesn't necessarily address the problem that users tend to wave away warnings and notifications if they're stopping them from using the platform, but it's possible this requirement would simplify notifications so you could see at a glance if the kind of data collection proposed is in line with the benefit you get in return.Secondly, users would get further controls over the collection of their data. When you first use an app or sign up for a service, all the options that allow your data to be collected would be set to "off", and it would be up to you to turn on the ones you want. These settings would need to explain the consequences of giving consent, and be "current and specific".LoadingThe preliminary recommendations also include measures to address tech giants' market power, inc...
Google AdSense Policy Change: All New Sites Need to be Veri…

Google AdSense Policy Change: All New Sites Need to be Veri…

Google Site Search
' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'→' atext = ''+cat_head_params.sponsor_text+''; scdetails = scheader.getElementsByClassName( 'scdetails' ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, "http://www.searchenginejournal.com/" ); sc_logo = scheader.getElementsByClassName( 'sc-logo' ); logo_html = ''; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, 'ADVERTISEMENT' );
The $90M Women’s Walkout At Google: Is Real Change Coming?

The $90M Women’s Walkout At Google: Is Real Change Coming?

Algolia
Google's headquarters inMountain View, California, USA  How much does sexual harassment cost? If you are Google, it may cost up to $90 million per case. Last week the New York Times reported that a female employee accused Andy Rubin, the inventor of the Android and former Google employee, of allegedly forcing her to perform a sexual act at a hotel in 2013. According to the reporting, the company investigated and found the claim credible enough to let him go in 2014. But not without toasting his achievements and sending him off with a $90 million exit package. Whether spurred on by the gigantic price tag or the tech giant's silent acceptance of alleged sexual misconduct, now the women of Google are ready to walk. As first reported by Buzzfeed, more than
Nonstop change is a certainty for ecommerce

Nonstop change is a certainty for ecommerce

Zoomd
The internet continues to disrupt the selling of products and services. The traditional ecommerce strategy of creating a single site and trying to market to the entire internet from that site is a shrinking option. Most small businesses do not have the budget to compete with ecommerce giants, and thus their market share is diminishing. Increasingly, ecommerce works better with a layered approach. At one end there is the consumer. At the other end is the business, and in the middle is a third-party platform. Amazon and eBay are classic platforms. They say to the consumers, more or less, “Whatever you want to buy you can find it here. It is good value and safe to purchase.” Retailers have to simply list their products and Amazon, and eBay will do the hard work of gettin
A Small Google Chrome Change Stirs a Big Privacy Controvers…

A Small Google Chrome Change Stirs a Big Privacy Controvers…

Algolia
Though Chrome launched in 2008 as a scrappy upstart, it has for years been the dominant web browser, with over 60 percent market share on both desktop and mobile. So when Chrome adjusts its features or policies, it impacts a huge chunk of people worldwide. And a recent change to how Chrome treats logins has shown how poorly those alterations can go over.Even if you don't know much about the intricacies of Chrome's settings, you probably know that you can log into Chrome with your Google account—to sync your browsing history and other useful data across devices—or you can use it without logging in. That choice has always been a Chrome hallmark, emblematic of the balance between Google's business incentive to gobble up all of your data and its stated goal of respecting user privacy.But in
How visual recognition is set to change advertising

How visual recognition is set to change advertising

Cludo
Ad relevancy is key to moving a customer down their purchase path. The consumer profiles we build on each individual user provide insight into their needs, brand biases, social stances and much, much more. When done correctly, we are able to better understand a prospect, allowing us to place a relevant ad in front of a person who is actively shopping for our brands or products. To be even more successful, we need to go beyond what that individual wants at that specific moment. Behavioral economics have shown that consistent touch points over a period of time allow us to influence potential customers when they are activated to make a purchase decision at a later date. Being there throughout the funnel, not just at the bottom of the funnel, is key to increasi...
Google local pack business categories dynamically change ba…

Google local pack business categories dynamically change ba…

Site Search 360
Google’s local pack, the local results that show up in the main search results page, now may show different business categories next to a business’s name based on the category the user queried. For example, if a business does web design and SEO, if you search for [web design], Google may show the category “website designer” next to the company name in the local pack. At the same time, if you search for [seo], Google might show “internet marketing service” next to that same company name. Previously, Google would show the primary business category only, no matter how you searched Google for that company. Here are screen shots of my company being shown in different business categories based on the query: Kudos to @sergey_alakov for spotting this first.
Google’s mobile first algorithm change may required help

Google’s mobile first algorithm change may required help

Google Site Search
Jun 14, 2018, 10:19am MST You may have heard about Google’s mobile-first indexing. Since nearly 60 percent of all searches are mobile, it makes sense that Google would give preference to mobile-optimized content in its search results pages. Are your website and online content ready? If not, you stand to lose search-engine rankings and your website may not rank in the future. Here is how to determine if you need help with Google’s mobile-first algorithm update: What is mobile-first indexing? Google creates an index of website pages and content to facilit
Campaign to change stereotypical search engine images of fe…

Campaign to change stereotypical search engine images of fe…

Zoomd
Women football supporters are launching a campaign before the World Cup starts with the aim of changing the way that female fans are represented on the internet - particularly in the images displayed by search engines. The campaign by This Fan Girl, which is also being supported by Carabao, aims to replace what they describe as ‘over-sexualised and non-representative’ images at the top of search results when people look for images of female football fans. They argue that most of the images that come top in search almost exclusively feature young, slim white women, which only represents a fraction of female football fans. This Fan Girl is an online community dedicated to female supporters, made up of photographer Amy Drucquer and her team, who visit stadiums around the UK to capture ima