Tag: certainty

Nonstop change is a certainty for ecommerce

Nonstop change is a certainty for ecommerce

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The internet continues to disrupt the selling of products and services. The traditional ecommerce strategy of creating a single site and trying to market to the entire internet from that site is a shrinking option. Most small businesses do not have the budget to compete with ecommerce giants, and thus their market share is diminishing. Increasingly, ecommerce works better with a layered approach. At one end there is the consumer. At the other end is the business, and in the middle is a third-party platform. Amazon and eBay are classic platforms. They say to the consumers, more or less, “Whatever you want to buy you can find it here. It is good value and safe to purchase.” Retailers have to simply list their products and Amazon, and eBay will do the hard work of gettin