Tag: Businesses

5 Mistakes Businesses Make with Trademarks and Brands – IPW…

5 Mistakes Businesses Make with Trademarks and Brands – IPW…

AddSearch
For many startup founders and business owners, your brand name will likely become a key asset of your business. However, entrepreneurs like to move rapidly. Cash is burning, and getting a product to market is of utmost importance. Although running an early-stage startup is exhilarating, do not let your brand name protection be swallowed up by all the excitement. Neglecting to properly secure a trademark for your company and products can lead to expensive consequences in the future, such as being forced to rebrand just as you’re gaining traction or being unable to stop infringers from using your brand name. Below are 5 of the most common mistakes businesses make with trademarks and what you can do to avoid them. Mistake #1: Picking a Bad Business/Brand Name Your brand name can be a
Google Maps ‘Follow’ button gives businesses a new way to c…

Google Maps ‘Follow’ button gives businesses a new way to c…

Google Site Search
Companies can now have a business listing in Google Maps three months prior to their open date. Google Maps is adding a “Follow” button to business listings that, when clicked, will send updates from the business to the user’s “For You” tab. New businesses will also have the ability to have their business listed via a Google My Business profile up to three months prior to their open date. Why search marketers should care Google Maps is a key channel for local search marketers using Google My Business, and now, with the addition of a “Follow” button added to business listings found via Google Maps, companies have a new way to engage consumers. Once a user clicks on the new “Follow” button within a business listing, Google Posts updates from that business will
Phoenix SEO Ranker Agency Powers Local Businesses With New …

Phoenix SEO Ranker Agency Powers Local Businesses With New …

Site Search 360
"SEO Ranker Agency in Phoenix, AZ"Using Search Engine Optimization, Local Companies Can Now Compete With National FirmsNational firms have tapped the power of Google to reach customers in Phoenix Arizona when this happens, small business owners are forced to cut back as the local business economy suffers. Phoenix SEO Ranker Agency wants to send revenues back to local businesses with the help of Internet search engine optimization best practices. Mark Alan, President, and Founder of Phoenix SEO Ranker Agency explains how they help the local small business community: “Using search engine optimization, also called SEO, we position Phoenix area companies on the first page of Google where they often see as much as a ten times increase in traffic to their business website.” “With over 20
China’s censorship casts shadow over internet businesses

China’s censorship casts shadow over internet businesses

Zoomd
Beijing's increasing intervention in the internet sector has raised pressure on Chinese businesses ranging from game producers to live-streaming sites, a chilling effect that also may hamper attempts by Facebook and Google to enter the world's largest internet market.Hong Kong-listed Tencent Holdings reported its first decline in quarterly profit in nearly 13 years on Wednesday, as state regulators failed to grant approval for in-game purchases involving the company's new hit video game, "PlayerUnknown's Battlegrounds Mobile." Online games contribute roughly 40% of Tencent's revenue.Shares of Tencent slumped accordingly as investors worried about its future growth, wiping out 93.24 billion Hong Kong dollars ($11.9 billion) in market value during Thursday morning's trading.Tencent has su
3 SEO Pitfalls Service-Based Businesses Should Avoid

3 SEO Pitfalls Service-Based Businesses Should Avoid

Site Search 360
Search Engine Optimization has become one of the most complicated aspects of having an online presence.The variables that are key to earning your rank constantly update and change and there are many things that can go wrong.Moreover, SEO for service-based businesses have goals that are not necessarily going to be achieved through strategies built for other types of businesses. In this article we’re going to look at 3 pitfalls you should avoid when marketing your service-based business online.Your business’s online presence will only help you if it’s aligned with guidelines and expectations laid out by Google and any website you use to help rank your website.Make sure you’ve got these all covered!Google My BusinessWe previously reviewed the Google My Business service to let you know that
SEO Best Practices for Small Businesses

SEO Best Practices for Small Businesses

Site Search 360
Importance of SEOThere is a lot of fuss over the term Search Engine Optimization. So much, that SEO has become a buzzword in many ways. But for those of us living and breathing SEO — that is to say, business owners who want their website to appear high on a Google search, marketers, and dedicated SEO professionals — this three letter acronym is highly revered.The question that remains is: Why is the phrase so incredibly important? In short — if SEO is done by the book, (White Hat SEO), it can be more than effective. Good SEO can result in leading additional qualified traffic to your small business website.For this reason, SEO can largely be about building/establishing brand credibility just as larger businesses have done already. Companies like Google, Amazon, and WalMart have all accom
Do Local Businesses Really Need an SEO Retainer?

Do Local Businesses Really Need an SEO Retainer?

Site Search 360
Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into a business owner who doesn’t have some sort of search consultant they are paying a monthly retainer to.It seems like every company, no matter how small, is forking over somewhere between $300-$1000 each month to help them make their websites more visible on Google. It’s worth asking whether what they are getting in return is worth the cost. Do small and local businesses even need to pay SEO retainers in the first place?Let’s look at a couple of relevant questions and issues and then come back to find an answer…1. What is the SEO Consultant Doing for You?The biggest reason most business owners seem to have an S
Google to Notify Users When Businesses Respond to Reviews

Google to Notify Users When Businesses Respond to Reviews

Site Search 360
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "local-search", ( $(this).attr('href') ) ); ); } }); }); Google will now be sending email notifications to customers when a business responds to their Google My Business reviews.For businesses, this shoul...