By Robert SsenkasiThe Internet has radically transformed how we build and promote businesses. With this trend, entrepreneurs have access to far more resources and far more potential than ever before. However, so many of them end up neglecting these fruitful opportunities by foregoing marketing or delaying it as an unnecessary expenditure. With online marketing, entrepreneurs can use a wide range of methodologies to promote their business activities (products and services). Unlike the traditional marketing strategies, online marketing avails entrepreneurs with a couple of marketing essentials because of the extra channels and marketing mechanisms available online. These include banner ads, pop-ups, search advertising, emails/newsletters and heard-behaviours.However, majority of customer...
Small businesses can benefit greatly from using press releases as part of their marketing scheme. They help to win more business online by bringing traffic to webpages. Businesses can establish credibility in their local area through sharing relevant content and including the correct keywords. These keywords boost their search engine optimization, and can be tailored to target specific locations or phrases that might be typed in on a search engine by their target audience. The more content they create, the more likely Google or other search engines are to put the specific businesses content or website on the first page. This can result in more sign ups, more traffic to the website, more calls, or more emails for inquiry of both goods and services. Small businesses have a tight b...
Facebook is now testing ads in search results, which are available to businesses in the automotive, retail, and e-commerce industries.The ads will be displayed to users in the United States and Canada.Facebook search ads may be expanded to more countries based on the results of this initial test.It’s fair to say that Facebook is now offering an ad product that competes with Google’s search ads.Although Facebook search ads will obviously be limited to appearing on Facebook, they are still competing for the same advertising dollars.Businesses now have to ask themselves if it would be more beneficial for their ads to show up in Google search or Facebook search.How Facebook Search Ads WorkWhen creating a campaign in Facebook Ads Manager, businesses in eligible categories will see ‘Search Re
In the recent past, the number of businesses in the game has continued to grow dramatically. In return, competition has continued to skyrocket. This competition has not been kind to the SMEs. It has seen many of them perish even before tasting a share of the market. Thankfully, the advancements in the internet sector have come to the rescue. The internet has provided both parties with equal opportunities to survive the industry. The power of the internet can never be undermined. With a connection to the internet, today, companies can make sales regardless of the customer’s location. However, a connection doesn’t necessarily mean success. You’ve to understand some tricks on how to go about making it work. Small businesses are expected to make maximum use of the internet for bet
HOUSTON (PRWEB) November 28, 2018 BVM (http://www.brazosvalleymarketing.com) is celebrating its second year in business by reflecting on the many Houston-area companies it has helped to reach high rankings on Google. “I started the company in College Station and moved to Houston to accommodate BVM’s rapid growth,” says founder and owner Dustin Ogle. “It was started as a freelance side business but transitioned into a full-time company after just three years.” With more than 35 years of combined experience, the BVM team uses smart SEO strategies to help clients reach the first page of Google search resu
For many startup founders and business owners, your brand name will likely become a key asset of your business. However, entrepreneurs like to move rapidly. Cash is burning, and getting a product to market is of utmost importance. Although running an early-stage startup is exhilarating, do not let your brand name protection be swallowed up by all the excitement. Neglecting to properly secure a trademark for your company and products can lead to expensive consequences in the future, such as being forced to rebrand just as you’re gaining traction or being unable to stop infringers from using your brand name. Below are 5 of the most common mistakes businesses make with trademarks and what you can do to avoid them. Mistake #1: Picking a Bad Business/Brand Name Your brand name can be a
Companies can now have a business listing in Google Maps three months prior to their open date. Google Maps is adding a “Follow” button to business listings that, when clicked, will send updates from the business to the user’s “For You” tab. New businesses will also have the ability to have their business listed via a Google My Business profile up to three months prior to their open date. Why search marketers should care Google Maps is a key channel for local search marketers using Google My Business, and now, with the addition of a “Follow” button added to business listings found via Google Maps, companies have a new way to engage consumers. Once a user clicks on the new “Follow” button within a business listing, Google Posts updates from that business will
"SEO Ranker Agency in Phoenix, AZ"Using Search Engine Optimization, Local Companies Can Now Compete With National FirmsNational firms have tapped the power of Google to reach customers in Phoenix Arizona when this happens, small business owners are forced to cut back as the local business economy suffers. Phoenix SEO Ranker Agency wants to send revenues back to local businesses with the help of Internet search engine optimization best practices. Mark Alan, President, and Founder of Phoenix SEO Ranker Agency explains how they help the local small business community: “Using search engine optimization, also called SEO, we position Phoenix area companies on the first page of Google where they often see as much as a ten times increase in traffic to their business website.” “With over 20
Beijing's increasing intervention in the internet sector has raised pressure on Chinese businesses ranging from game producers to live-streaming sites, a chilling effect that also may hamper attempts by Facebook and Google to enter the world's largest internet market.Hong Kong-listed Tencent Holdings reported its first decline in quarterly profit in nearly 13 years on Wednesday, as state regulators failed to grant approval for in-game purchases involving the company's new hit video game, "PlayerUnknown's Battlegrounds Mobile." Online games contribute roughly 40% of Tencent's revenue.Shares of Tencent slumped accordingly as investors worried about its future growth, wiping out 93.24 billion Hong Kong dollars ($11.9 billion) in market value during Thursday morning's trading.Tencent has su
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