Tag: Business

Top-Ranking Google Local Search Results Rely On Business Ci…

Top-Ranking Google Local Search Results Rely On Business Ci…

Site Search 360
Local citations —  any mention of the company’s name, address and phone number in search results — not only helps people searching find the information needed, but also assists in ranking the business higher in search query results, according to data released Thursday. Among local businesses, 5% do not have listings on any of the most popular citations sites, according to data released Thursday from BrightLocal. Businesses that rank No. 1 in Google local rankings have an average of 86 citations, while businesses that rank No. 10 have an average of 75 citations, according to the research.The analysis from BrightLocal explores how local businesses use citations and the importance of the practice in local search engine optimization (SEO). The study looks at the average number of citations
How Founders can Build a Business Brand Using SEO

How Founders can Build a Business Brand Using SEO

Google Site Search
Search engine optimization helps bring more people to a company's website organically August 13, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own.  For any brand to prosper, visibility is key. Founders, therefore, give social media prime importance when trying to establish their brand. Search engine optimization is usually an afterthought for many. Why not push for both simultaneously from the beginning? A February report by US-based social discovery and sharing platform Shareaholic says in 2017 Google outshined Facebook as the top traffic referral driver, with search driving 34.8 per cent of site visits compared to 25.6 percent from social.“The ma
Google My Business Insights Show How Posts from Pages are P…

Google My Business Insights Show How Posts from Pages are P…

AddSearch
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "local-search", ( $(this).attr('href') ) ); ); } }); }); Google My Business has begun offering insights related to how posts from GMB pages are performing.This was officially announced by a GMB Community ...
Google My Business Sends Notifications When New Listings Go…

Google My Business Sends Notifications When New Listings Go…

AddSearch
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "local-search", ( $(this).attr('href') ) ); ); } }); }); Google My Business has started sending notifications when new listings go live on the web.A representative from Google announced this update, while...
Google My Business Lets Users Add “Call Now” Button to Post…

Google My Business Lets Users Add “Call Now” Button to Post…

AddSearch
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "local-search", ( $(this).attr('href') ) ); ); } }); }); Google is letting users add “Call Now” buttons to posts created in Google My Business.Tapping on the “Call Now” button will trigger a phone call to
Creating SEO Strategy for Your Business

Creating SEO Strategy for Your Business

Zoomd
Search Engine optimisation increase the traffic on your website and we are going to explain how July 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. With the advent of online marketing took a completely new turn. It won’t be wrong to say that businesses which are investing in online marketing faster became more successful than businesses that didn’t. Everything that used to be on papers, newspapers, billboards, flexes, etc. has now shifted to the internet. You now have online banner ads that act like billboards. You have affiliate programs that work like referral
Why Your Business Needs a Dynamite YouTube Marketing Strate…

Why Your Business Needs a Dynamite YouTube Marketing Strate…

Cludo
OpenClipart-Vectors / PixabayWe’re not sure we need to convince you that people love watching videos.But in case you didn’t realize how much, users watch ONE BILLION hours of YouTube per day— royally spanking the watch times of any other video hosting platform.As the second largest search engine in the world, maintaining an active YouTube channel is kind of a marketing must-have.So why is it that corporations resist jumping on the YouTube marketing bandwagon?Maybe they assume the competition is too high. Or maybe they’re too busy schmoozing it up trying to rank on Google, they neglect to explore the full power of YouTube as a traffic source and sales tool.If ranking higher, getting more website views or landing more leads and sales matters to your business, discover how a refined YouTub
6 Reasons Why SEO Might Not Be Right for Your Business

6 Reasons Why SEO Might Not Be Right for Your Business

Site Search 360
A lot of people think that search engine optimization (SEO) is a business staple, like email, desks, and, well … staples. But in reality, SEO is not something every business needs, especially small businesses with modest marketing budgets. If any of the conditions below apply to your company, you will be better off investing in marketing campaigns other than SEO: 1. Low keyword volume There’s not much point in achieving first page Google rankings for keywords that are searched for only a handful of times a month. If the most relevant keywords for your business have minimal volume, then you’re unlikely to reach the critical mass of click-throughs necessary to generate ROI for your SEO investment. (Companies fall into the trap of investing in low-volume keywords because it feels good when
These are SEO pitfalls service-based business should avoid

These are SEO pitfalls service-based business should avoid

Site Search 360
Search engine optimization (SEO) has become one of the most complicated aspects of having an online presence. The variables that are key to earning your rank constantly update and change, and there are many things that can go wrong. Moreover, SEO for service-based businesses have goals that are not necessarily going to be achieved through strategies built for other types of businesses. In this article, we’re going to look at three pitfalls you should avoid when marketing your service-based business online. Your business’s online presence will only help you if it’s aligned with guidelines and expectations laid out by Google and any website you use to help rank your website. Make sure you’ve got these all covered! 1. Google My Business We previously reviewed the Google M