The Local SEO community was recently plagued with a massive fake review attack that impacted small businesses globally. A collection of 37 profiles left over 3 million fake 4-star ratings. By the time Google removed them all about five days later, the average profile had left over 81,000 ratings for various businesses. Who is behind it? At this point, we have no idea who initiated the attack. Most of the profiles have Vietnamese usernames but the majority of the ratings were left for SMBs in the USA. Who did it impact? Jason Brown and several other members of our Google Product Experts group tracked reports that came in from the Google My Business forum and on Twitter. Although we managed to put together a list of at least 257 businesses that were impac
Organic traffic will always be of the utmost importance to businesses and brands across the globe. With mobile usage on the rise and mobile-first indexing now in effect with Google, focusing your time and efforts on securing top mobile search rankings is more important than ever before. As we all know, we are simply playing in Google’s arena and rules can change at anytime. Industries and markets can also disappear overnight. Google doesn’t need to have a reason to act the way it does—it simple does as it likes. It’s not enough to simply have a website or blog with quality SEO in place; it’s also about knowing what works, what methods to stay away from, and also how your competitors are getting the upper hand. With all this in mind, we are going to cover some of the more important quest
A leading West Yorkshire digital marketing and SEO specialist has announced it can help local businesses improve their web presence. (Newswire.net -- November 29, 2018) -- LS22 Web Solutions, a unique digital marketing firm offering cutting edge web optimisation services based in West Yorkshire, has announced it can help clients get more customer engagement. It offers a variety of SEO, marketing and lead generation services to improve web rankings and media outreach. More information can be found at: https://ls22websolutions.com. One of the things that separates LS22 Web Solutions from other digital marketing firms is that it has a holistic approach to digital marketing. Using cutting edge, unique tools, the team can guarantee higher rankings and improve customer eng...
Massive corporate valuations are often the result of monopoly rights. While the broad trade monopolies available in the 1600s are no longer available, today’s massive valuations are often the result of the limited monopolies granted via intellectual property rights.For many companies, patent and trademark rights are foundational. Patent rights often justify the heavy investment into product and service development. Similarly, trademark rights justify the investment in marketing and brand development.Yet there are limitations on the availability of intellectual property rights. How does a company secure, maintain, and enforce intellectual property rights?Securing Intellectual Property RightsExclusive intellectual property rights are generally only available in exchange for some contribut
Part I: Zooming Out Recently, one of my students at Stanford told me a strange story. His parents, who live in Palo Alto, Calif., had been receiving mysterious packages at their house. The packages were all different shapes and sizes but each was addressed to “Returns Department, Valley Fountain LLC.” I looked into it and found that a company called Valley Fountain LLC was indeed listed at his parents’ address. But it also appeared to be listed at 235 Montgomery Street, Suite 350, in downtown San Francisco. So were 140 other LLCs, most of which were registered in 2015.
MOUNTAIN VIEW — In an unexpected mega-deal, Google has paid $1 billion for a huge Mountain View business park, a head-spinning acquisition that is deemed to be the Bay Area’s largest real estate purchase so far in 2018. Google’s new Mountain View purchase means that in the two years since the company began to collect properties in downtown San Jose for a proposed transit village, the search giant has spent at least $2.83 billion in property acquisitions in Mountain View, Sunnyvale, downtown San Jose and north San Jose alone. Adding to the eye-popping numbers: Google’s spending activity in those four markets reaches $3 billion when including the agreed-upon price for the search giant’s pending purchase of several government-owned parcels, along with the minimum value of a big set of su
When small businesses expand their online marketing, it becomes imperative to gain the trust of local prospective customers to stay ahead of the competition. Fortunately, the internet is there to make everyone happy; it is a powerful equaliser for all business. Any business can implement a local SEO strategy to help attract new customers to its physical location. But it isn’t that simple, and a shoddy local SEO strategy won’t cut it. To effectively rank high on search engines and snag local customers, a business has to build a great local SEO campaign that is built on proven and tested tactics. A top SEO company can help put in place an effective SEO strategy that is right for your business. But why do you need local SEO? Well, partly because your competitors are implementing local
LONDON--(BUSINESS WIRE)--GoDaddy, the world’s largest cloud platform dedicated to small independent ventures, today announced that its Website Builder will be the first in the UK to integrate with Google My Business. The new integration allows small business owners to get found more easily on Google search results, giving businesses another way to create powerful online identities and engage with customers, beyond their website’s pages. Google My Business is a free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps. By creating a business listing, verifying and editing their business information, publishing posts promoting a special offer or
Google will pay Apple $9 billion this year to remain the default search engine in the iPhone’s Safari browser, according to one Goldman Sachs analyst. That’s a hefty expense for Google, but will Apple end up paying the price when it comes to business messaging? According to Goldman Sachs analyst Rod Hall, Apple charges Google based on the number of searches iPhone users perform using Safari or Siri. If his $9 billion estimate is correct, it means Google is paying Apple roughly $10 a year for every iPhone user, as Cult of Mac reports. Hall predicts that number may climb as high as $12 billion next year, although other analysts have made lower estimates. Whatever the exact price tag, iPhone users acco
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