The brands which are successful in the SEO field, have selected VIRLAN ReportageÂ & Sponsored Content Campaigns as the most effective solution to gain Google's first rank.Marketers and SEO experts know that even if the design and content of a website is approved by Google's robot, reaching the first rank in Google results, without having a follow backlink from valid websites, would be impossible. But according to Google's new updates, backlinks previously published in text-form ads on websites and stopped at a certain date, are now considered as purchased links or spams and would be a huge risk, which can definitely result in a site downgrade on Google rankings. And sites still using this old approach will be penalized by Google. Today, Google has defined new backlinks standards w
Heading into last yearâs holidays, marketers at HBO were eagerly experimenting with how to use technology like augmented reality and virtual reality to promote their shows. But then, celebrating with their families across the country, they watched as everyone from children to elderly aunts unwrapped smart speakers from Google and Amazon and started barking orders.When they got back to work, the marketers had a new priority: Figure out how HBO, whose product lives on screens, could create a space for itself in the world of voice.âWe saw, partly because Amazon discounted the devices so deeply, that they exploded,â said Sabrina Caluori, HBOâs senior vice president of digital and social marketing. âVery quickly, we realized that we really needed to dig in.âGoogle Home and Amazon
For many startup founders and business owners, your brand name will likely become a key asset of your business. However, entrepreneurs like to move rapidly. Cash is burning, and getting a product to market is of utmost importance. Although running an early-stage startup is exhilarating, do not let your brand name protection be swallowed up by all the excitement. Neglecting to properly secure a trademark for your company and products can lead to expensive consequences in the future, such as being forced to rebrand just as you’re gaining traction or being unable to stop infringers from using your brand name. Below are 5 of the most common mistakes businesses make with trademarks and what you can do to avoid them. Mistake #1: Picking a Bad Business/Brand Name Your brand name can be a
Some of South Africa’s biggest banks, insurance companies and car manufacturers have been caught advertising on fake news websites A News24 investigation over three months has found that big brands – like Absa, Coronation, Cell C, Capitec, Mercedes-Benz, Takealot and OUTsurance – which spend millions of rands promoting and marketing the credibility and integrity of their brands, have indirectly contributed to the fake news industry by buying programmatic advertising that landed up on dodgy websites. Some of these websites, like HINNews – a Nigeria-based site that publishes a mix of fabricated stories and real news – have run stories about EFF leader Julius Malema dying of listeriosis and a new kidnapping ring “ripping” unborn babies from their mothers. As the world is grappling with t
Amazon has dethroned Google in product searches with over 54 percent of all product searches now happening on Amazon instead of Google. What this means is that brands must make Amazon SEO their priority in order to show up near the top of product searches for their related keywords. It's predicted that an entire industry is in the midst of emerging to help companies adjust their strategies similar to what happened when Google first started to dominate search a couple decades ago. Walled garden research company Jumpshot released The Competitive State of eCommerce Marketplaces Data Report earlier this month which shows Amazon's amazing eight-point rise in product searches in the last year alone. Recently, Deren Baker, Jumpshot CEO, revealed the latest results from their report in a Bloom
Olivier Schott, founder and chief marketing officer, Scalefast. The world of retail is undergoing seismic shifts, one of the biggest being the growing importance of direct-to-consumer (DTC) e-commerce. Today, brands are realizing that their direct-to-consumer channel provides the best way to build lasting relationships with consumers and is critical for long-term success and customer loyalty. At the same time, it is difficult to ignore the rising domination of Amazon. In 2017, the retail giant alone accounted for a staggering 44 percent of the entire U.S. e-commerce market. For many consumers, Amazon is the default starting point when looking to buy products online. In fact, Amazon is now the most popular product search engine on the web, surpassing even Google. Amazon has rough...
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The search for flawless frames is not a speedy process. It's a never-ending personal journey that involves careful online research and visits toâgasp!âbrick-and-mortar retailers to try on the eyewear in the flesh. You may even bring along your BFF or SO to answer the all-important question, "So, can I pull these off?" Advertisement - Continue Reading Below As with most accessories, sunglass trends evolve with the season. One day oversize frames are in, the next theyâre replaced by tiny spectacles worn by the likes of Kendall Jennerâit's hard to keep up, I know. To top it off, there are hundreds of eyewear brands out there. Because shopping for sunglasses is a struggle, I'm kick-starting your search with seven label suggestions, and the pair we're lusting over from each.