Tag: Brands

5 Mistakes Businesses Make with Trademarks and Brands – IPW…

5 Mistakes Businesses Make with Trademarks and Brands – IPW…

AddSearch
For many startup founders and business owners, your brand name will likely become a key asset of your business. However, entrepreneurs like to move rapidly. Cash is burning, and getting a product to market is of utmost importance. Although running an early-stage startup is exhilarating, do not let your brand name protection be swallowed up by all the excitement. Neglecting to properly secure a trademark for your company and products can lead to expensive consequences in the future, such as being forced to rebrand just as you’re gaining traction or being unable to stop infringers from using your brand name. Below are 5 of the most common mistakes businesses make with trademarks and what you can do to avoid them. Mistake #1: Picking a Bad Business/Brand Name Your brand name can be a
SA’s big brands blame Google for allowing their ads to feat…

SA’s big brands blame Google for allowing their ads to feat…

Algolia
Some of South Africa’s biggest banks, insurance companies and car manufacturers have been caught advertising on fake news websites A News24 investigation over three months has found that big brands – like Absa, Coronation, Cell C, Capitec, Mercedes-Benz, Takealot and OUTsurance – which spend millions of rands promoting and marketing the credibility and integrity of their brands, have indirectly contributed to the fake news industry by buying programmatic advertising that landed up on dodgy websites. Some of these websites, like HINNews – a Nigeria-based site that publishes a mix of fabricated stories and real news – have run stories about EFF leader Julius Malema dying of listeriosis and a new kidnapping ring “ripping” unborn babies from their mothers. As the world is grappling with t
Amazon SEO is Now More Important than Google SEO for Brands

Amazon SEO is Now More Important than Google SEO for Brands

Site Search 360
Amazon has dethroned Google in product searches with over 54 percent of all product searches now happening on Amazon instead of Google. What this means is that brands must make Amazon SEO their priority in order to show up near the top of product searches for their related keywords. It's predicted that an entire industry is in the midst of emerging to help companies adjust their strategies similar to what happened when Google first started to dominate search a couple decades ago. Walled garden research company Jumpshot released The Competitive State of eCommerce Marketplaces Data Report earlier this month which shows Amazon's amazing eight-point rise in product searches in the last year alone. Recently, Deren Baker, Jumpshot CEO, revealed the latest results from their report in a Bloom
4 ways brands can use Amazon to boost their own websites

4 ways brands can use Amazon to boost their own websites

Google Site Search
Olivier Schott, founder and chief marketing officer, Scalefast. The world of retail is undergoing seismic shifts, one of the biggest being the growing importance of direct-to-consumer (DTC) e-commerce. Today, brands are realizing that their direct-to-consumer channel provides the best way to build lasting relationships with consumers and is critical for long-term success and customer loyalty. At the same time, it is difficult to ignore the rising domination of Amazon. In 2017, the retail giant alone accounted for a staggering 44 percent of the entire U.S. e-commerce market. For many consumers, Amazon is the default starting point when looking to buy products online. In fact, Amazon is now the most popular product search engine on the web, surpassing even Google. Amazon has rough...
The Rise of Visual Search: How Brands Can Adapt

The Rise of Visual Search: How Brands Can Adapt

AddSearch
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "mobile", ( $(this).attr('href') ) ); ); } }); }); Visual search technology is continually improving, while visual search usage is expanding across various platforms.With new, intelligent, visual search t...
Best Sunglass Brands — Popular Sunglass Brands for Summer

Best Sunglass Brands — Popular Sunglass Brands for Summer

Cludo
The search for flawless frames is not a speedy process. It's a never-ending personal journey that involves careful online research and visits to—gasp!—brick-and-mortar retailers to try on the eyewear in the flesh. You may even bring along your BFF or SO to answer the all-important question, "So, can I pull these off?" Advertisement - Continue Reading Below As with most accessories, sunglass trends evolve with the season. One day oversize frames are in, the next they’re replaced by tiny spectacles worn by the likes of Kendall Jenner—it's hard to keep up, I know. To top it off, there are hundreds of eyewear brands out there. Because shopping for sunglasses is a struggle, I'm kick-starting your search with seven label suggestions, and the pair we're lusting over from each.