Tag: ads

Facebook Search Ads are Now Available to Select Businesses …

Facebook Search Ads are Now Available to Select Businesses …

Zoomd
Facebook is now testing ads in search results, which are available to businesses in the automotive, retail, and e-commerce industries.The ads will be displayed to users in the United States and Canada.Facebook search ads may be expanded to more countries based on the results of this initial test.It’s fair to say that Facebook is now offering an ad product that competes with Google’s search ads.Although Facebook search ads will obviously be limited to appearing on Facebook, they are still competing for the same advertising dollars.Businesses now have to ask themselves if it would be more beneficial for their ads to show up in Google search or Facebook search.How Facebook Search Ads WorkWhen creating a campaign in Facebook Ads Manager, businesses in eligible categories will see ‘Search Re
Google Offers a New Way to Pay for Display Ads

Google Offers a New Way to Pay for Display Ads

Algolia
' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'→' atext = ''+cat_head_params.sponsor_text+''; scdetails = scheader.getElementsByClassName( 'scdetails' ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, "http://www.searchenginejournal.com/" ); sc_logo = scheader.getElementsByClassName( 'sc-logo' ); logo_html = ''; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, 'ADVERTISEMENT' );
Improve SEO with ‘Audience Insights’ in Google Ads

Improve SEO with ‘Audience Insights’ in Google Ads

Site Search 360
What if you could use information about your existing customers to obtain new ones? That’s the purpose of Audience Insights in Google Ads. It helps businesses find new prospects based on current customer data. Audience Insights uses data from your Google Ads’ remarketing lists. Audience Insights can provide helpful details about the people on those lists. For example, advertisers using conversion tracking can turn to Audience Insights to find prospects related to your “All Converters” remarketing list — i.e., buyers. With the details from this report, marketers can expand their targeting or adjust ad bids to reach these high-performing audiences. It’s important to know that the Audience Insights report does not appear by default — advertisers must activate it. And it’
Google and Facebook put ads in child sex abuse discovery ap…

Google and Facebook put ads in child sex abuse discovery ap…

Google Site Search
Image copyright Getty Images Image caption WhatsApp does not allow users to search for groups in its own app, which led to the creation of other services that did Evidence that adverts for major brands were placed in "child abuse discovery apps" via Google and Facebook's ad networks has led to fresh calls for the tech giants to face tougher regulation.The apps involved used to be available on Google's Play Store for Android devices, and directed users to WhatsApp groups containing the illeg...
Facebook, Google don’t allow CBD ads so ZenPup has to get c…

Facebook, Google don’t allow CBD ads so ZenPup has to get c…

Google Site Search
Currently, 47 states allow some form of CBD sales. The 2018 Farm Bill, which Congress passed this week, allows states to decide if CBD products made from hemp can be sold in their jurisdiction. However, it doesn't protect the products from the Food and Drug Administration, which can penalize companies for making inaccurate health claims. "We avoid talking about anything too specific about what the product will do," said Cary Smith, senior vice president at agency North 6th Agency. "If you come from an educational standpoint, you skew towards less restrictions, and have a bit of a larger organic reach." With so much uncertainty in the market, Google a...
Amazon Bought Tons Of Google Ads For Its Competitors’ Searc…

Amazon Bought Tons Of Google Ads For Its Competitors’ Searc…

Zoomd
It may be a familiar result for avid online shoppers — an Amazon ad appears when you search for a totally different company. Type "Target" or "Walmart" into the Google search box and, along with the result for the thing you're actually looking for, there is an Amazon ad.That's because Amazon and other companies engage in an ongoing bidding war for Google search ads targeted to the names of various retailers in an effort to win, or perhaps hijack, your click.Over Black Friday weekend, retailers ramped up these efforts. But Amazon beat out the competition by bidding far more for competing search terms than it did its own name, according to competitive search analysis company Adthena. Adthena reports that it found Amazon's brand bidding rate over Black Friday wee
Google Chrome update blocks fake ads

Google Chrome update blocks fake ads

Google Site Search
Google's mission to make the web a safer place continues with the latest release of its Chrome browser which will now block all fake ads.Chrome 71 will now block all ads on abusive sites that try to trick users with fake system warnings, close buttons that don't actually work and other fake content intended to direct them to ads and landing pages.The sites using these nefarious tactics won't be blocked from Google's search engine just yet but will be given 30 days to clean up their acts.Hopefully other browsers such as Apple's Safari and Mozilla's Firefox will soon follow suit.Additional safeguardsBesides blocking fake ads, Chrome will now also warn users when a site tries to hide the real costs and terms of a transaction.For example, if a site tries to make users sign up for a subscr...
‘Google Shopping enables fake competition for ads’

‘Google Shopping enables fake competition for ads’

Google Site Search
In Europe, Google was forced to open up its shopping service to outside competitors. But now it seems that digital marketing agencies are profiting from the changed auction model instead of the traditional comparison shopping sites: 23 percent of all ads seem to be from marketing agencies. In June 2017, Google got a €2.4 billion fine by the European Commission, because it abused its dominance and promoted its own comparison service Google Shopping over those of its competitors. Google split off Google Shopping and Europe saw a steady increase in the number of rival products showing up in Google Shopping’s search ads. 9% of ads are from comparison shopping sites But new research from Searchmetrics suggests that a third of ads within Google Shopping boxes are co
YouTube to Test Showing Two Ads Before Videos

YouTube to Test Showing Two Ads Before Videos

AddSearch
YouTube will soon begin testing two ads shown back-to-back before a video starts.The ads will be skippable, however, so users have no obligation to sit through them.When one of these “ad pods” is shown it will reduce the likelihood of another ad appearing later in the video.YouTube says this change is based on user experience research which has shown how users respond to multiple ads in long videos.“Our recent user experience research suggests that in addition to factors such as the length of ads, viewers are quite sensitive to the frequency of ad breaks, especially during longer viewing sessions.”Fewer interruptions lead to better user metrics, such as less abandonment and higher rates of ad viewing.Ad pods will first launch on desktop, followed by mobile and TV screens.The company sug
Google’s New ‘Target Impression Share’ Helps Ads Show Up Mo…

Google’s New ‘Target Impression Share’ Helps Ads Show Up Mo…

Google Site Search
' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'→' atext = ''+cat_head_params.sponsor_text+''; scdetails = scheader.getElementsByClassName( 'scdetails' ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, "http://www.searchenginejournal.com/" ); sc_logo = scheader.getElementsByClassName( 'sc-logo' ); logo_html = ''; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, 'ADVERTISEMENT' );