Tag: ads

Political ads study finds the right favors Google, the left…

Political ads study finds the right favors Google, the left…

Algolia
Left-leaning organizations are dominating political ads on Facebook and Twitter while rightwing advertisers are outspending liberal groups on Google, according to new research. Computer scientists at the New York University (NYU) Tandon School of Engineering analyzed more than 884,000 recent political ads on the three social media sites. They found that Donald Trump and his Make America Great Again political action committee had the largest number of ads of any candidate while a Republican group called the Senate Leadership Fund spent the most on ads. Meanwhile, Beto O’Rourke, the Democratic Senate candidate fighting to unseat Ted Cruz in Texas, was the largest spender on Facebook and Twitter, with a focus on ads seeking small donations from outside of his state, the researchers found.
SA’s big brands blame Google for allowing their ads to feat…

SA’s big brands blame Google for allowing their ads to feat…

Algolia
Some of South Africa’s biggest banks, insurance companies and car manufacturers have been caught advertising on fake news websites A News24 investigation over three months has found that big brands – like Absa, Coronation, Cell C, Capitec, Mercedes-Benz, Takealot and OUTsurance – which spend millions of rands promoting and marketing the credibility and integrity of their brands, have indirectly contributed to the fake news industry by buying programmatic advertising that landed up on dodgy websites. Some of these websites, like HINNews – a Nigeria-based site that publishes a mix of fabricated stories and real news – have run stories about EFF leader Julius Malema dying of listeriosis and a new kidnapping ring “ripping” unborn babies from their mothers. As the world is grappling with t
Google to End Ban on Cryptocurrency Ads

Google to End Ban on Cryptocurrency Ads

AddSearch
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Google Metric Measures Impact Of Video Ads On Search, Earns…

Google Metric Measures Impact Of Video Ads On Search, Earns…

Google Site Search
Google on Wednesday announced a metric that enables marketers to measure how video ads impact the number of searches on Google Search and YouTube, and gain a better understanding of the number of people who have viewed the ad and how often it has been viewed. It's part of a strategy to expand Google's Brand Lift metric beyond YouTube to all video advertising across its media properties. The tool, announced Wednesday, allows marketers to segment reports by audiences, creatives, and publishers to better understand what’s working. These insights enable marketers to optimize campaigns while running.There also were other metrics announced for Display & Video 360 measured by Google’s Active View. The metrics are based on the Interactive Advertising Bureau (IAB) and Media Rating Council (M
Google Ads Switches to Smart Bidding for Search Partner Sit…

Google Ads Switches to Smart Bidding for Search Partner Sit…

Google Site Search
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) __gaTracker('create', 'UA-1465708-12', 'auto', 'tkTracker'); __gaTracker('tkTracker.set', 'dimension1', window.location.href ); __gaTracker('tkTracker.set', 'dimension2', 'paid-search' ); __gaTracker('tkTracker.set', 'contentGroup1', 'paid-search' ); __gaTracker('tkTracker.send', 'hitType': 'pageview', 'page': cat_head_params.logo_url, 'title': cat_head_params.sponsor...
How to beat Google’s personalized ads

How to beat Google’s personalized ads

Google Site Search
Google has created its own universe. If you wanted to, you could use nothing but Google products, and you could live a very fruitful digital life. You could buy a Chromebook, use Gmail and G Suite, post your videos to YouTube, and save every last bit of data on Google Drive.You could make all your appointments on Google Calendar, download all your media from Google Play, and tell the world about your amazing Google experience on Blogger. And of course, have Google search answer your questions. Want to be shocked? Get a list of every Google search you've ever performed. I have the steps on my site. Tap or click here to see and erase everything you ever searched for on Google.When you convert your life to Google, you make a Faustian deal: Google caters to your ever...
5 Effective Ways to Reduce Your Google Ads CPA

5 Effective Ways to Reduce Your Google Ads CPA

AddSearch
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) __gaTracker('create', 'UA-1465708-12', 'auto', 'tkTracker'); __gaTracker('tkTracker.set', 'dimension1', window.location.href ); __gaTracker('tkTracker.set', 'dimension2', 'paid-search' ); __gaTracker('tkTracker.set', 'contentGroup1', 'paid-search' ); __gaTracker('tkTracker.send', 'hitType': 'pageview', 'page': cat_head_params.logo_url, 'title': cat_head_params.sponsor...
Twitter is slowly delivering ads to other publishers’ sites…

Twitter is slowly delivering ads to other publishers’ sites…

Algolia
Twitter's newest ad experiment takes place off its own platform. Leon Neal/Getty Images Twitter is starting to place ads within tweets on publishers’ websites, starting with a group of titles including The Street. The move hints at Twitter’s plan to make revenue from programmatic advertising that uses automated software to place ads on publishers’ sites. Twitter is testing the technology with local news publishers and blogs that commonly plug streams of tweets into their websites apps. Twitter has a plan to make more money outside of Twitter — while also helping publishers squeeze out a bit more revenue. After setting up a cryptic landing
Google Introduces Shoppable Image Ads

Google Introduces Shoppable Image Ads

Cludo
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) __gaTracker('create', 'UA-1465708-12', 'auto', 'tkTracker'); __gaTracker('tkTracker.set', 'dimension1', window.location.href ); __gaTracker('tkTracker.set', 'dimension2', 'digital-advertising' ); __gaTracker('tkTracker.set', 'contentGroup1', 'digital-advertising' ); __gaTracker('tkTracker.send', 'hitType': 'pageview', 'page': cat_head_params.logo_url, 'title': cat_hea...