You need more traffic on your e-commerce website.This statement will be true for as long as you have an e-commerce website.The good news? There’s lots of traffic out there to be had. Over 220 million Americans are expected to make a purchase online in 2019.Of course, they’re not all your ideal customer.And that’s the other challenge. You don’t just need more traffic; you need the right traffic.Product ads are great, but they can’t do it allIn the early stages of selling their products online, most e-commerce marketers focus on direct response ads.This makes a lot of sense. Direct response is simple to execute and budget for, and the results are easy to measure.But direct response alone isn’t enough to power long-term, scalable growth.Eventually, channels that produced strong results on
PHOTO: Joshua Newton In 2016, Google introduced the concept of mobile-first indexing. According to the company, its algorithms would "use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results." In 2018, after a year and a half of testing, Google announced that it started to perform mobile-first crawls for "sites that follow the best practices for mobile-first indexing." To help site owners understand the best practices, Google published a guide on how to prepare for mobile-first indexing. At SMX West 2019 in San Jose, Calif., Eric Enge, general manager at Stone Temple Consulting, gave a presentation titled “Mobile-First Indexing and Mobile-Friendly SEO.” The bad news: there’s a l
Congratulations! You're ready to start investing. It might seem like a small step, but decades from now you'll look back and realize how meaningful this moment is to your financial future. Dipping your toe into the waters of investing can be a scary process. Which stocks should you buy? How can you be sure you won't lose money? How do you decide when to sell? We'll walk you through all the crucial questions you should be asking and show you how to find the answers. Take the plunge into profits. Image source: Getty Images. Before we go any further, here are five top stocks for beginner investors in 2019.
For his part, Salem Al Housani, Acting Deputy Director General, Information and Smart Government Sector, says, “We aim to make the UAE’s national portal as the first destination for people to search for government services and information. These people could be citizens, residents, visitors or those living abroad and having the desire to know about the UAE. Therefore, the portal management team updates the portal’s content daily, taking into account the suggestions and feedback of the portal users.” Site Search 360 Custom Site Search
If 2018 taught us anything, it was that it’s just a matter of time before hackers come across our personal information online. After a string of major hacks affecting millions of internet users, there are few people left online who haven’t been affected. Between Equifax
DisclosureEvery product here is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our work. Looking for the best song identifier? Here are a few ways to find the name of that song.Image: Mashable / bob al-greene By Matt Binder2018-12-30 14:48:42 UTC There are few things in life more annoying than having a song stuck in your head that you donât know the lyrics to. Itâs even worse when you donât even know the title of the song or who the hell the artist is behind this banger. How are you supposed to stop singing gibberish to the tune of this track when you donât know a single thing about it? Thankfully, there are now quite a number of apps that help solve this conundrum. Using these to
As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, it’s that the rapid pace of advancements in marketing tools and strategies won’t slow down anytime soon. To keep pace, marketers need to know what to expect — especially in the world of search. Don’t get me wrong. Staying up-to-date on the latest marketing trends and changes in audience engagement is essential, too. But search engines can change their algorithms overnight, and it can be tough to keep up if you’re not paying attention. The companies that fail to stay on top of the changes usually find themselves banished to the second page of results. To stay competitive and effectively use content marketing to improve your se
class="p1">With every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice. SEO is not done once and over, rather, it is a continuous effort. Like any other channel, SEO work calls for experiments or tests to improve our understanding and improve the strategy. You can learn a lot about how the search engines algorithms work by analyzing their patent filings. That said the SEO professional still has to rely on experiments and testing to identify and develop best practices that can earn higher rankings and significant traffic.Measure Your SuccessAs you consider a pilot, establishing what will be the success criteria is critical. Only monitoring the rankings will result in insufficient d...
5 extremely useful Google Chrome extension Google Chrome is the world’s number one browser. There are many reasons for this especially its clean interface, awesome user experience, syncing abilities and lots of hot and useful extensions. Chrome extensions no doubt make our work easy. There are numerous extensions in Google Chrome. I have brought different lists of these extensions from time to time. But there are lots and lots of extensions we miss. So here once again I am sharing some really cool and useful Chrome extensions you’d to use. As I am someone who’s doing research on different things. So I keep my focus on tools and extensions that can help us with research. So in this article, most of the extensions can be useful for those who do an advanced search
5 patent strategy tips to give your startup a competitive edge Arizona Daily StarAs an inventor or entrepreneur, you should be thinking strategically about patents. Algolia News