The day after the last model walked the runway at Aveda’s Global Congress 2018, owners and managers got serious about business at an Aveda Business College session as a number of salon owners took the stage and shared best practices. As a Google consultant, the last speaker Angelina Darrisaw brought some wisdom from outside the industry encouraging owners to take advantage of a number of free Google tools to improve their websites and drive traffic both to their site and their salons.Google My Business (gybo.com): This business profile show up when potential clients search for your salon or businesses like yours on Google Search and Maps. “When people search for something locally, they have high motivation and intent to follow through—you want to capture them in th
Anyone who has tried to make the case for investing in Search Engine Optimization to a client, boss, or colleague, will be all too familiar with the common objections: it’s too unpredictable, PPC is better, it takes too long, etc. There’s a common misconception that the financial benefits of SEO are not as clear as say, social media or PPC. But anyone familiar with SEO knows that it is highly measurable and in most cases even better value for money than both social media and PPC. And, many businesses seem to have realized this: In 2016, Borrell and Associates predicted that the SEO industry would reach $80 billion a year in revenue by 2020. A well thought-out SEO strategy will bring more qualified traffic to your website. Quality content tailored to the nee
Do you Google every change in your body for fear it's a symptom of something bigger? Have you convinced yourself you're suffering from an illness you've read about online, to the point of worry or distress? Are you constantly at the doctor's, often armed with a series of bookmarked websites? If so, you could be dealing with cyberchondria, a form of health anxiety which the Guardian defines as "compulsively using search engines and websites in the hope of finding reassurance about medical fears, only to self-diagnose further ailments." Take a look at the five signs you might have cyberchondria listed below; if any of them sound familiar, it's worth discussing the matter with a doctor.As the Guardian reports, researchers have established the European Problematic Use of the Internet Resear...
5 SEO Strategies That You Should Try In 2019 Loading... When it comes to online marketing, SEO plays a big role. It’s the source of organic traffic and one of the most important things for any website. It’s also very complicated. It helps Google Bots crawl your site and classify you as worthy of high ranking. While this all seems simple enough, SEO experts are in constant debate over what affects the search engine results the most. Is it keywords? Backlinks? Social media? Or something else? Google recently added more updates to their algorithm and several SEO professionals have concluded that there are five dominant trends for 2019. Mobile first With the new updates to the algorithm came changes that some website owners really don’t like. Google announced that in the future,
Google's Titan Security Key Bundle has the power of Google behind it to keep your Google account safe from phishing attacks as well as offer outstanding 2Fa through the FIDO standard. The downside is that they're made in China and not available everywhere. $50 at Google Pros Bluetooth capable Adapts for USB A and USB C Google Titan secure element Advanced phishing protection Cons Made in China Expensive NFC not enabled The second generation Yubico key is cheap and works great — as long as you have a USB type-A port to plug it into. That means it's probably not going to work with your phone or your tablet. $20 at Amazon Pros U2F and FIDO2 support Made in USA Inexpensive Cons No wireless support USB A only It's great to see more companies offering 2FA (Two-Factor Aut
Twitter Facebook Google+ WhatsApp LinkedIn Pinterest Email There are many times people get bored and wonder what they can do to kill the boredom that overtakes their lives at varying times. This amidst the fact that they have gadgets and devices that can readily connect to the internet. This presents the question, “Are there anything that a person can do for fun online?” To answer this question, there are innumerable things that an individual can do for fun on the internet but first and foremost, have you heard about 918kiss register? Well, this can get you running as you begin on your exploration to find the different things you can do on the internet for fun. This tutorial tends to guide you on some things that you can do online for fun some of which include online
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Infusion Soft’s reported that Small Business Owners (SBOs), as part of their digital marketing strategies, have planned to budget 38% for social media management, 30% for Search Engine and Optimization (SEO) and digital ads, and 24% for website analytics in 2018. For the purpose of this post, however, emphasis will be on SEO. Because, apart from SEO being a powerful digital marketing tool and given that 93% of online experiences begin with the search engine, SEO, when done right, can also help you achieve your top marketing goals. (According to the 2018 Infusion Soft’s report, 31% of respondents said they would like to drive sales, while 25% said they prioritized retaining and re-engaging their customers). Now, while 47% of small business owners handle marketing efforts on their o
Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow the base of loyal customers being stuck on page 6 in search results. A lot of studies already revealed the importance of SEO and here are a few stats to prove it: As much as 93% of all traffic comes from a search engine. 75% of users never scroll past the first page of search results. More than 60% of marketers say improving SEO and growing organic presence is their top inbound marketing priority. The first position on Google’s organic search results on the desktop has a 34% clickthrough rate. Bearing all these figures in mind, it is not the issue of whether you should create a good SEO strategy for your website but rather how to do it most productively. Here