Samsung Showcases the Future of Connected Living at CES 201…


LAS VEGAS–()–Samsung Electronics Co., Ltd. today announced how the company’s
investment and leadership in AI, IoT, and 5G technologies will serve as
the building blocks for its vision for Connected Living. The company
also unveiled its future AI-powered robotics platforms, which can be
used to manage activities of daily living, such as helping an aging
population independently manage their health routine.

“2019 is Samsung Electronics 50th anniversary, and for the
last five decades, we’ve been committed to bringing meaningful
innovations to consumers everywhere,” said HS Kim, President and CEO of
Consumer Electronics Division, Samsung Electronics. “In 2019, we’re
taking things to the next level, and leveraging our industry leadership
to make our vision of Connected Living a reality.”

Accelerating the Intelligence of Things with IoT, 5G, and AI

Driving Samsung’s Connected Living philosophy is the Intelligence of
Things – IoT, 5G, and AI working together across devices, to create
seamless experiences. At its CES press conference in Las Vegas today,
the company explained how its work in these core technologies is
enabling innovation throughout its product portfolio.

Since unifying the SmartThings app and introducing the SmartThings
Cloud, the SmartThings ecosystem has grown significantly. The number of
registered SmartThings users has grown 220 percent and app installs have
increased 61 percent. The number of partners participating in this
ecosystem has also grown by 44 percent. Today, consumers can enjoy
SmartThings experiences with devices from top global brands like Amazon,
Google, Bose, Sylvania, and Plume.

Samsung leveraged its telecommunications leadership to make major
strides in bringing 5G connectivity to consumers. Samsung is the number
one patent holder with ETSI1, having registered more than
2,000 5G essential patents as of November 2018. And it is the world’s
first company to receive FCC approval on its commercial 5G equipment.
The company powered the commercialization of home and mobile 5G networks
with major U.S. carriers and all three mobile carriers in Korea, with
additional trials running in Europe and Asia. Samsung is also committed
to putting the power of 5G in consumers’ hands, with a 5G smartphone
coming in the first half of 2019.

Samsung believes that AI is most useful when it helps to simplify a
complex world. To that end, the company established seven Global AI
Centers, and is adopting unique technologies into its products and
services. And to ensure that Samsung works with the best and the
brightest in the field, Samsung NEXT and the Samsung Strategy and
Innovation Center (SSIC) have invested in more than 20 AI-related
startups over the last five years.

Bixby, Samsung’s Intelligence Platform, Expands

Bixby started as a smarter way to use your Galaxy phone. Today, it is
evolving to become a scalable, open AI platform that will support more
and more devices. The company announced that Bixby intelligence will be
infused into its 2019 QLED and premium TVs, and smart appliances like
refrigerators, washers, as well as air conditioners, mobile devices, AI
speakers and more. What’s more, Bixby is expanding to a new Digital
Cockpit and robotics platforms.

Uber, Ticketmaster and others are using Bixby to make their services
more intelligent. Today, Samsung announced that iHeartRadio joined as a
new partner. And, Bixby will continue to grow as more partners, such as
Google, join the ecosystem.

Samsung also announced its core AI philosophy: Fairness, Accountability,
and Transparency. As it works to advance AI technology, Samsung is
committed to ensuring the algorithms it builds are inclusive, the
protection of user information and privacy are top priorities, and it’s
easy for consumers to understand what the company does with their data
and how it is handled.

Next Level Experience of Samsung’s 2019 Portfolio

Samsung also introduced a lineup of new innovations, all of which
streamline and simplify day-to-day tasks, and offer a more personalized
and unique experience for each user, in a way that only Samsung can.

Entertainment:

Samsung unveiled its 98” QLED 8K – it’s largest yet – adding to its 2019
lineup that features 65”, 75”, 82”, and 85” models. Embedded with the
Quantum Processor 8K chip, the 2019 8K line delivers the best in QLED
picture quality, design, smart features in more sizes than ever in
stunning 8K resolution. Whether a viewer is watching content through a
streaming service, set-top box, HDMI, USB or even mobile screen
mirroring, Samsung’s proprietary AI-based technology can recognize and
upscale any content, regardless of the native resolution, to near
pristine 8K quality. This is Samsung’s smartest and most powerful TV yet.

In 2019, Samsung Smart TVs offer more ways to search for content and
more compatibility with connected devices than ever before. With an
improved AI algorithm that leverages a user’s subscription services,
favorite content, and TV viewing habits, the Universal Guide makes it
easier for users to find the perfect show for them to watch. Users also
have more options than ever to quickly and easily find and control their
favorite content with just their voice by using new Bixby and the AI
Remote as well as even more ways to control their Samsung TVs through
Amazon Echo and Google Home.

In a move to deliver more entertainment options, value and open platform
functionality to Samsung Smart TV users, Samsung announced it will offer
iTunes Movies and TV Shows and Apple AirPlay 2 support on 2019 Samsung
Smart TV models beginning this spring. Support on 2018 Samsung Smart TVs
will be made available via a firmware update. In an industry first, a
new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs
in more than 100 countries. AirPlay 2 support will be available on
Samsung Smart TVs in 190 countries worldwide.

Home:

Family Hub 2019 is more intuitive and intelligent than ever before. The
new Family Board offers a completely redesigned screen experience,
letting family members communicate and share memories in a creative
space on the front of the fridge. Honored with a CES 2019 Innovation
Award, Family Hub 2019 with the new Bixby lets users interact in natural
language to get answers to complicated questions, preset the oven,
search for recipes, and even call an Uber. In addition, Bixby visually
shows you information on the screen for a richer experience and displays
an array of visual information. These new features will also be
available via automatic update for most earlier Family Hub models.

The new front load washer, also a 2019 CES Innovation Award winner, can
finish a full load in just 30 minutes2 with the SuperSpeed
feature. With Bixby, users can also control its smart features like
getting recommendations for the best wash cycle, scheduling a cycle to
be completed at a users’ preferred time, automatically connecting the
dryer cycle when the washer is done, or monitoring usage to efficiently
manage their laundry appliances.

Work:

Samsung revealed a line of new, innovative products that combine
productivity and flexibility to help consumers get things done more
conveniently. The redesigned Notebook 9 Pro is engineered for on-the-go
modern professionals to help them reach their true creative potential,
while the Notebook Odyssey gaming laptop, powered by the new high-end
NVIDIA® GeForce RTX™ 20-series GPU, is ready for both work and play.
Samsung Space Monitor leverages its sleek design and functionality to
allow users to focus on what’s on the screen and not what’s around it.
Its unique built-in space saving solution, a minimalist,
fully-integrated clamp stand that grips to the desk, tilting back and
forth to free up space for optimal user productivity. Beyond aesthetics,
Samsung’s Space Monitor is a feature-rich, high-performance monitor. The
27-inch model offers QHD resolution for incredibly detailed, sharp
images, while the 32-inch model presents content in 4K UHD.

Connected Driving:

Samsung also presented its latest development with HARMAN, showcasing
its innovation in automotive technology. The Digital Cockpit 2019 offers
an enhanced connected car experience focused on connectivity,
personalization, and safety.

With the integration of Bixby’s connected car experience, drivers can
remotely check how much gas they have before going on a long road trip
or set the car temperature before heading out for the day. Using onboard
cameras, the new Digital Cockpit recognizes specific drivers and
passengers and sets up the car’s personal space accordingly – adjusting
the display preferences, seat height, lighting, and queuing up favorite
playlists. Passengers can even enjoy personalized screens on the rear
seats and connect to In-vehicle Samsung DeX to get work done on-the-go.
The Digital Cockpit 2019 also provides a safer driving experience with
the mirror replacement vision system and camera-based safety solutions.

All of this is possible thanks to Cellular-V2X technology that
incorporates Samsung’s expertise in mobile network solutions with
automotive technologies. With Samsung’s C-V2X, cars will be able to
receive and analyze information that will make the driving experience
safer and more enjoyable.

Device Solutions:

In order to power tomorrow’s AI technologies, Samsung emphasized that
today’s AI infrastructure must evolve to handle intelligence at the
edge. For this reason, the company is working to launch a comprehensive
portfolio of solutions that will shape the future of intelligent devices.

Samsung’s mobile memory and AI-enabled processors, including the
recently-announced Exynos Auto line, will allow for faster and more
efficient on-device processing. At the same time, its advanced memory
solutions will meet the rigorous demands of tomorrow’s datacenters and
enterprises as they look to complete more complex AI tasks.

Robotics Platforms for the Future of AI

Samsung offered a peek into the future of Connected Living by
demonstrating its latest developments in robotics platforms including
the Samsung Bot Care, Samsung Bot Air, Samsung Bot Retail, and Samsung
GEMS. Among the robotics platforms, Samsung gave a first public
demonstration of Samsung Bot Care, which helps consumers manage their
daily health routines. With its advances in AI and robotics, the company
is harnessing its best assets to make a positive impact on society and
shape a better world.

For more information including photos and videos, please visit https://news.samsung.com/us/.
Samsung’s CES booth #15006 is on Level 1 of Central Hall in the Las
Vegas Convention Center and will be open from January 8-11, 2019.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative
ideas and technologies. The company is redefining the worlds of TVs,
smartphones, wearable devices, tablets, digital appliances, network
systems, and memory, system LSI, foundry and LED solutions. For the
latest news, please visit the Samsung Newsroom at http://news.samsung.com.

1 European Telecommunication Standards Institute
2
Based on using SuperSpeed on a Normal cycle with an 8lb load.

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