Pinterest Just Made It Easier To Sell More Stuff…And Othe…


Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Small businesses can now create Pinterest ‘Shop the Look’ Pins and sell more items.

Pinterest’s Shop the Look tool lets visitors search for similar items that they see on the site by clicking on certain parts of a pin connected to the image.  In other words, if you like the way a person is dressed in a picture but you’re not crazy about the tie he’s wearing you can click on the tie’s pin (assuming there is one) to search for other similar ties…and then buy the one you like.  Last week, Pinterest opened up its Shop the Look tool to creators and small and midsized businesses. (Source: Ad Week)

Why this is important for your business:

With this change, sellers can now directly link users to their website and/or product page to buy merchandise. In addition, the products users see on Pinterest will be available immediately without having to go through a third-party app. If your business is active on Pinterest, or you have visually appealing products that you think you can sell on the platform, it’s now easier to do.

2 — Paya introduces a small business friendly payment platform.

Paya, which used to be called Sage Payment systems, has unveiled a service called Paya Connect –  a “platform for software firms and independent sales organizations to create payment and other commerce applications for merchants.” With the new platform, Paya’s more than 2,000 developer partners can use the company’s suite of products and services to better enable connection and acceptance of various payment options for their customers. Partners don’t necessarily have to be payment solution experts to implement a customized system. (Source: Digital Transactions)

Why this is important for your business:

The benefit is more options for ecommerce and online resellers for getting payments from their customers and a platform that makes it easier than ever for our partners to create customized payments experiences that meet solution-specific requirements,” according to company President Greg Cohen.

3 — Google Maps adds EV charging station info.

Google Maps has launched a feature that helps drivers of electric vehicles find places to charge them. It will let users search for nearby charging stations with search terms ‘EV charging stations’ or ‘EV charging.’  It will also tell drivers what types of ports are available, how many there are, and the station’s charging speeds. (Source: Engadget)

Why this is important for your business:

Ever thought of adding a charging station to your business? Could be an extra source of income. Google’s new EV features will allow businesses with charging stations to now have a link that will give more information about their setup, including user ratings and reviews.

4 — Ethereum Foundation awards nearly $3 million in startup grants.

As part of its ongoing grant program, Ethereum Foundation recently awarded nearly $3 million to a number of blockchain startups and developers. The Foundation’s grant team said its fourth wave of grants gave $2.86 million to 20 individuals or groups for work on client diversity, usability, scalability, and security, as well as for building tools. The grants were originally intended to support development on the ethereum blockchain and thus to help develop decentralized applications and smart contract technology. (Source: Coin Desk)

Why this is important for your business:

Digital currency will mature and blockchain will continue to be adopted. If you’re in the crypto-business, or thinking of getting into one, here’s a grant program that may provide you with the seed money you need to move to the next level.

5 — Large enterprises are adopting emerging tech at a much higher rate than small companies.  

A new report from IT marketplace Spiceworks shows that the rate at which large enterprises adopt emerging technologies is as much as 10 times higher than in small businesses. The report also reveals that, by 2020, 86% of companies with 5,000+ employees plan to adopt IoT tools, 65% want to deploy edge computing, 64% plan to add AI, and 56% will have blockchain-enabled technology. The report was based on a survey of 780 IT decision makers in North America and Europe conducted in July 2018. (Source: ZDNet)

Why this is important for your business:

None of this comes as a surprise to me and here’s another reason why I’m a supporter of big businesses – and so should you be. I don’t think that smaller companies should be on the bleeding edge of technologies.  Let the big guys, who have plenty of resources and lots of room to make mistakes figure out what works and what doesn’t. Once a technology becomes more commonplace it’s inevitable that it’ll be replicated and find its way down to the masses.

 

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