Natasa Djukanovic explains, “In a digital age where you can find out a lot about a person from just a Google search and a few clicks, it’s important to make sure you’re portraying an online presence you are proud of.”
Now more than ever, your digital brand matters. From employers to potential clients, people are looking to online channels to make informed decisions about you.
One thing is clear: t
he shift to digital is here to stay. So whether it’s a few small tweaks or an entire brand overhaul, make revamping your digital persona part of your New Year’s resolutions. Here’s what to consider:
1. Start with self-reflection
As with all other New Year’s resolutions, your road to building a strong online persona should start by accepting who you are. The greatest challenge people face is deciding what to focus on, what to write about, whether they are thinking about making a personal website or aligning their social media posts with their “new” brand. “If the task sounds daunting and you are not sure how to approach it, start with some self-reflection” suggests Natasa. Write down everything you’ve achieved so far and if that doesn’t apply to you yet, focus on the things you are passionate about.
Get inspired by people you admire to start creating your own brand, especially by those in your industry. As you look within and figure things out about yourself, they can give you some ideas to take action.
2. Show what you bring to the table
No matter what stage of career you’re in, do not doubt that you have a lot to offer. As such, do not be afraid to share your work and anything you’re proud of online. Talk about it and engage with people who express an interest. Make sure your personal website and social media channels reflect your value while also showcasing your personality, including your beliefs and passions. This brings us to our next point.
Start by sharing relevant news articles and interesting perspectives within your area of expertise. Take it a step further and start creating your own content. Write a blog post that discusses an experience you had or something you learned. Jump on existing conversations with something to contribute. Doing this will make you stand out and you will be perceived as
an authority in your field.
4. Grow your digital network.
Do not be afraid to reach out to people you want to connect with. Take a proactive approach and go to the people you would like to build a relationship with. You may hear stories of people getting contacted by LinkedIn recruiters and being hired on the spot, but more often than not, some prior work is needed on their part to be in this position where people come to them. People you connect and interact with online are also part of your network. It’s through these meaningful connections that you are able to grow and make your personal brand even stronger.