Inside Google’s plan to stalk your social media accounts


Google, once again, is excited about social media. But not in the ways you might think; this isn’t about another in a failed string of chat apps, or the knockout success that never was in Google Plus. Instead, it’s an entirely new way of recognizing human faces, and one made possible by — you guessed it — creeping on your social media profiles.

In a recently approved patent, Google detailed a system of “Facial Recognition with Social Network Aiding.” It’s exactly what it sounds like, an attempt to parse social connections as a way to better identify your mug.

Hate spammy ICOs and crappy cryptocurrencies?

So do we.

Reverse Image Search works by attempting to match visual cues in photos with other, similar photos. It works mostly as intended, with some results being dead-on, and others complete misses. But as long as the photo is well-lit, and is of a high enough resolution, Google usually nails it.