Groupon (NASDAQ:GRPN) vs. Northsight Capital (NCAP) Head to…

Groupon (NASDAQ:GRPN) and Northsight Capital (OTCMKTS:NCAP) are both retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, risk, institutional ownership, profitability and analyst recommendations.

Analyst Ratings

This is a summary of recent ratings and target prices for Groupon and Northsight Capital, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Groupon 1 5 2 0 2.13
Northsight Capital 0 0 0 0 N/A

Groupon presently has a consensus price target of $5.12, indicating a potential upside of 64.02%. Given Groupon’s higher possible upside, research analysts clearly believe Groupon is more favorable than Northsight Capital.


This table compares Groupon and Northsight Capital’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Groupon -0.35% 11.15% 2.21%
Northsight Capital N/A N/A N/A

Insider and Institutional Ownership

67.0% of Groupon shares are held by institutional investors. 16.9% of Groupon shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares Groupon and Northsight Capital’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Groupon $2.84 billion 0.63 $14.04 million ($0.03) -104.00
Northsight Capital N/A N/A N/A N/A N/A

Groupon has higher revenue and earnings than Northsight Capital.


Groupon beats Northsight Capital on 7 of the 8 factors compared between the two stocks.

About Groupon

Groupon, Inc. operates online local commerce marketplaces that connect merchants to consumers by offering goods and services at a discount in North America and internationally. The company provides deals in various categories, including events and activities, beauty and spa, health and fitness, food and drink, home and garden, and automotive; and deals on various product lines, such as electronics, sporting goods, jewelries, toys, household items, and apparel, as well as provides discounted and market rates for hotel, airfare, and package deals. It offers its deal offerings to customers through Websites; search engines; mobile applications and mobile Web browsers, which enable consumers to browse, purchase, manage, and redeem deals on mobile devices; emails; affiliate channels; display advertising; and television and radio advertising. The company was formerly known as, Inc. and changed its name to Groupon, Inc. in October 2008. The company was founded in 2008 and is headquartered in Chicago, Illinois. Groupon, Inc. is a subsidiary of The Point, LLC.

About Northsight Capital

Northsight Capital, Inc. provides various online directories for a range of businesses engaged in the sale and distribution of cannabis and hemp related products. The company’s principal product categories include a monthly listing and a paid advertising in one or more of the company’s online directories; and leasing to customers one or more Internet domain names for the customer’s use, as well as subscription to membership in Crush Mobile’s dating applications. It operates, a smart phone and Internet platform directory with geo-mapping for dispensaries, doctors and clinics, head shops, tattoo parlors, and vape lounges;, a site on which individuals or dispensaries can rate or insert new strains commenting on their use and effect; for individuals looking to hire or seeking a job in the cannabis space; and that distributes new events for companies in the cannabis space. The company also operates, a Website where subscribers can find hundreds of recipes and ingredients for creating snacks, meals, and deserts using infused cannabis;, an informational, user-driven wiki focused on recreational and medical marijuana topics and information that allows collaborative editing of its content and structure by users;, a directory of medical doctors who are willing to issue medical marijuana cards to patients; and, a directory of the company’s Websites. The company was founded in 2008 and is headquartered in Scottsdale, Arizona.

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