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How many Americans have pets? An investigation of fuzzy sta…

How many Americans have pets? An investigation of fuzzy sta…

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AMERICANS’ love for their pets is apparent in dog parks and grooming parlors, on cat videos and pet food price tags. But just how many pets we love is less clear. Google the US pet population, and you’re quickly confronted with two oft-cited, and contradictory, sources. The American Pet Products Association found that 68 per cent of US households owned some sort of pet in 2016 – “equal to the highest level ever reported”, it gushed in the executive summary. Among those pets were about 90 million dogs and 94 million cats, the group said. The American Veterinary Medical Association, by contrast, recently reported that 57 per cent of households had a pet at the end of 2016, a figure the group characterised as having only “inched up” from its previous survey in 2011. The
Google Estimates Online News Publishers Could See 45% Reduc…

Google Estimates Online News Publishers Could See 45% Reduc…

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The European Union’s proposed Article 11 could have a major affect on the amount of traffic that publishers see on their site directed by Google's search engine.This week Google shared data on a recent test that found publishers could see a 45% reduction in site traffic if the engine needs to remove snippets of text from search results.Article 11, referred to as the tax on links, requires search engines and online news aggregators to pay licensing fees when serving up summaries or snippets of descriptions in query results.The directive came about after some news publishers wanted search engines and others to sign a commercial license for using the descriptions. Google always argued that the brief descriptions encourage people who are searching to click on the link to view the content on
The Definition of Content Marketing has Evolved. Has your S…

The Definition of Content Marketing has Evolved. Has your S…

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Content Marketing, once a catchphrase and digital marketing tactic, is now seen as a key component in the success of a brand’s online marketing strategy. Make that, their marketing strategy. Online marketing and marketing are one and the same in our digital age.With years of content publication, tracking, and measurement under our belts, we have the data to state confidently that content marketing accelerates business growth. Content marketing continues to evolve, and to stay ahead of the game we’ve had to grow and change as well.The Definition of Content Marketing Has EvolvedSince the early 2000s, organizations have been collecting data and using it to make better decisions about what, when, where, and who to target in online marketing campaigns. What we’ve learned is that customers ar
‘Next Big Things’ don’t appear from nowhere. Just look at t…

‘Next Big Things’ don’t appear from nowhere. Just look at t…

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You may not have heard of Bill Gross, but you have been productised by him. The software entrepreneur is responsible for one of the most significant economic models of the internet era. In 1996, Gross founded GoTo.com, a search engine with the tagline “search made simple”. Search engines of the time, like Alta Vista, were strewn with features such as email and weather updates that made even finding a search bar challenging. Besides the cleaner interface, GoTo distinguished itself in another important way – all its search results would be sponsored.Gross’s idea seems obvious today but, at t
Internet Entrepreneur Andrew Hazen Acquires LongIsland.com

Internet Entrepreneur Andrew Hazen Acquires LongIsland.com

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Commack, NY - February 6, 2019 - Back in the 1990s, a lot of people saw the possibility and promise of the Internet. Some people saw the profit that could be found on the World Wide Web not simply by selling product, but also by helping others to do the same.   Andrew Hazen, an early Internet entrepreneur, trained as a lawyer before deciding that the Internet itself was not so much the Wild West, but a world where companies could thrive and people could get information as well as products.   Rather than just believe it, he bet on the Internet, going from law to the Web by finding a niche and a need.   He in 1998 started LIBusiness.com after buying that name in August of that year. While he and others built websites, Hazen n
Six Changes Photographers Need to Make to Their Websites in…

Six Changes Photographers Need to Make to Their Websites in…

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If you're not getting the followers, traffic, or clients you think you should be, then it might be your website that is part of the problem. Personal websites are still an important tool for photographers in 2019. If like many, your site hasn't changed much over the years then it could actually be doing you more harm than good. Neglected websites tell both search engines and clients that they may be better off looking elsewhere. If you haven't done any housekeeping on your site for a while then now would be a very good time to blow the cobwebs off that HTML of yours. 1. Update the Content on Your Site  This might seem like an obvious one but updating what is on your site is a surefire way to get excitement and attention back on your work. Google perceives regularly updated content a
The Big Internet Trends Impacting Local Search Marketing Ri…

The Big Internet Trends Impacting Local Search Marketing Ri…

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The world as we know it is changing, and has been for the past three decades. The foundation – trust – has remained the same, but now it’s trust amongst both consumers and search engines, versus just consumers as in the past.The internet explosion that occurred back in the ’90s revolutionized the marketing and advertising industries, giving businesses an alternative to reach potential customers over traditional TV, radio and print. The next big hit was the smartphone, which gave users an even more convenient way to access the internet. Then before you knew it, social media was taking over, tracking user data and turning it into personalized ad experiences. Needless to say, the world has been changing significantly for almost 30 years – and it’s not showing signs of slowing down any time
Trump campaign takes steps to prevent a challenge within GO…

Trump campaign takes steps to prevent a challenge within GO…

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WASHINGTON (AP) — WASHINGTON (AP) — Worried about a potential Republican primary challenge, President Donald Trump's campaign has launched a state-by-state effort to prevent an intraparty fight that could spill over into the general-election campaign.The nascent initiative has been an intense focus in recent weeks and includes taking steps to change state party rules, crowd out potential rivals and quell any early signs of opposition that could embarrass the president.It is an acknowledgment that Trump, who effectively hijacked the Republican Party in 2016, hasn't completely cemented his grip on the GOP and, in any event, is not likely to coast to the 2020 GOP nomination without some form of opposition. While any primary challenge would almost certainly be unsuccessful, Trump aides ar