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An introduction to schema.org markup for voice

An introduction to schema.org markup for voice

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Schema.org is a type of structured data markup – essentially, a kind of code – that you include in your webpages to make them easier for search engines to understand. It’s designed to be a universal “search engine language”, and was jointly developed by Google, Microsoft, Yahoo!, and Yandex. It has numerous benefits for SEO, not least of which is the fact that if search engines can better understand what your content is about, it’s more likely to be surfaced as a relevant result for a user’s search. Search Engine Optimization (SEO) Best Practice Guide Schema.org markup also gives your website a much higher chance of appearing as a rich result, such as a featured snippet or quick answer, many of which are used as the sources for answers in voice search. And as more ways of indexing the i
2 competing visions of the Internet-controlled future, Tech…

2 competing visions of the Internet-controlled future, Tech…

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Mon, Nov 12, 2018 - 5:50 AM Beijing WESTERN bigwigs were a no-show at China's biggest web conference. But in their absence, the local overseers of the nation's technology industry were only too happy to plug their unique vision for the global Internet. Unlike 2017, when Tim Cook and Sundar Pichai graced the World Internet Conference in Wuzhen, this year's gathering was a decidedly domestic affair, presided over by the likes of Tencent Holdings Ltd chairman Ma Huateng. Given the floor, they again pushed the concept of a rigidly policed medium that - nonetheless - is a wellspring of innovation to revolutionise businesses and modernise the Chinese economy. That first part flies in the face of the familiar US-led model, yet has produced two of the world's 10 most valuable companies - Al...
9 Military Veterans Who Now Serve the SEO Community

9 Military Veterans Who Now Serve the SEO Community

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' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'→' atext = ''+cat_head_params.sponsor_text+''; scdetails = scheader.getElementsByClassName( 'scdetails' ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, "http://www.searchenginejournal.com/" ); sc_logo = scheader.getElementsByClassName( 'sc-logo' ); logo_html = ''; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, 'ADVERTISEMENT' );
Should I use a service that scans dark web for my personal …

Should I use a service that scans dark web for my personal …

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(Pexels photo) Q: Should I consider a service that scans the dark web for my personal information? A: A service being offered by various security companies is a Dark Web Scan, which sounds pretty impressive based on the name. The dark web is where lots of cyber-criminals conduct business, so logically, monitoring the activity in the underworld makes sense, but it’s important to understand the limitations. What is the dark web? If you think of the internet as an iceberg, the part tha
When scientists get information overload – Axios

When scientists get information overload – Axios

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Science is moving at a dizzying pace: around 2.5 million scientific journal articles are published a year around the world, and still the volume keeps climbing. But rather than propel science at an increasing clip, the flood has created information overload — and threatens to hold back progress.The big picture: We have written about how artificial intelligence and faster computing are allowing scientists to go after much bigger problems. But part of the problem is also the more mundane task of simply keeping up with their field in an age of too much data.Scientists spend a lot of time reading each others’ work. In order to do useful research, they need to know what else is going on: the day’s trends, techniques, and outstanding questions.But the sheer volume means no one can read all th
Pichai makes case for move into China, says Google censors …

Pichai makes case for move into China, says Google censors …

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Google CEO Sundar Pichai offered a new justification for the company's exploration of a censored version of its search engine for people in China: it already censors information elsewhere. In a New York Times interview published Thursday, Pichai compared Europe's "right to be forgotten laws" to censorship when asked about launching a search product in China. "One of the things that's not well understood, I think, is that we operate in many countries where there is censorship. When we follow 'right to be forgotten' laws, we are censoring search results because we're complying with the law," Pichai told the Times. ...
Rebecca Treston QC raises the bar for women in Queensland

Rebecca Treston QC raises the bar for women in Queensland

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As far as Rebecca Treston QC – the Queensland Bar's first woman president – is concerned, "Dr Google" is one of the biggest challenges facing advocates.Along with the high cost of legal services and the "frequency with which solicitors are doing traditional barristers' work", Ms Treston gives the internet search engine a dishonourable mention."Every client that comes in has done research on you as the barrister and they have a pretty fair idea of the cases that are around that are like their's," she says."It's never a good thing at the doctor and it's certainly not a good thing in a piece of litigation." The best strategy, she adds, is to tell the client "in the nicest possible way that it's not as simple as reading the cases on the internet". Advertise