Site Search 360

6 Things You Need to Know

6 Things You Need to Know

Site Search 360
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "search-engine-optimization", ( $(this).attr('href') ) ); ); } }); }); Knowing the basics of JavaScript has become a vital skill for the modern SEO professional, although until recently the relationship b...
The ultimate guide to HTTP status codes and headers for SEO

The ultimate guide to HTTP status codes and headers for SEO

Site Search 360
In the client-server architecture of the World Wide Web, the interaction between browsers and websites is handled through the hypertext transfer protocol (HTTP). This protocol was introduced in 1991 and is an official web standard. Almost all traffic on the web is handled through HTTP. When search engine spiders like Googlebot crawl a website, they behave like browsers requesting web pages from a site and rely on HTTP for this exchange. This is why it’s important for search engine optimization specialists (SEOs) to understand how the HTTP protocol works and the impact it has on search engines’ crawling and indexing of web pages. In this column, I’ll explain everything you need to know. But first, let me tell you about the tools you’ll need to perform the ne
Google’s John Mueller on Penalty Recovery

Google’s John Mueller on Penalty Recovery

Site Search 360
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "search-engine-optimization", ( $(this).attr('href') ) ); ); } }); }); John Mueller offered insights into the different kinds of manual actions and what to do to recover from the penalties. John Mueller’s
Search Console Is the Gateway to Google’s SEO Data

Search Console Is the Gateway to Google’s SEO Data

Site Search 360
If you want more information about your site’s natural search performance, Google gives it to you. Take some of it with a grain of salt, but there’s no reason not to listen. Google Search Console’s dashboard view displays messages, errors, performance, and indexation. Search Console is Google’s way of communicating with webmasters and search engine optimization professionals about the status of their site within its search results. Setting up Google Search Console can be a little daunting. It usually requires a developer’s help, unless you have access to a tag manager. It’s well worth the effort, though, for all of the tools you have access to. After “verifying” your site, you’ll see messages from Google about how your site looks in search results, as well as its perform
Future of Search: Voice, AI, and Engagement With Content

Future of Search: Voice, AI, and Engagement With Content

Site Search 360
Artificial intelligence is powering the world's most powerful learning machine: Google. As the search engine gets deeper insight into what makes people tick, it's adjusting search engine rankings to bring the most relevant, engaging content to the top of the search rankings. AI, voice, user engagement... the search engine optimization industry is seeing some seismic shifts, and marketers need to find their footing on a whole new landscape. Jeremiah Smith has been in search for 12+ years, helping companies like JotForm get the No. 1 page rank and increase traffic 598% in just two months. He keeps his eye on emerging trends, and uses his observations to benefit clients of SimpleTiger, a boutique digital marketing agency specializing in SEO for entr
Google updates its search quality rating guidelines

Google updates its search quality rating guidelines

Site Search 360
Google is out with an update to its search quality rater guidelines that includes some new areas of focus for raters. Google contracts with over 10,000 search quality raters worldwide to evaluate its search results. Raters are given actual searches to conduct, drawn from real searches that happen on Google. They then rate the quality of pages that appear in the top results — hence the “quality rater” name. According to Jennifer Slegg, who has observed and written about the changes to the quality rater guidelines over the years — including a deep dive this year — and has spoken at SMX Advanced on rater guidelines, there are several new notable areas Google wants raters to focus on. “The most noticeable for content creators is that Google wants their raters t
Google Suggests Some SEOs Make Up Theories To Fit Their Age…

Google Suggests Some SEOs Make Up Theories To Fit Their Age…

Site Search 360
I was recently having a conversation with someone about why I find it valuable that I don't do SEO services even though I write about SEO. I explained some of the reasons but one of the core reasons is that I see from time to time (not incredibly often) that when a penalty comes down or Google announces a new guideline or something - that some SEOs who have blogs will twist that announcement to fit their agenda for their company. Then I see Gary Illyes from Google post yesterday on Twitter that he sees the same thing.Gary said it super well, he said "the theories are there because accepting things as is is hard, so people come up with stuff that fits their agenda." I believe what he is saying is that people make up theories or explain things the way they want to explain it bec...
Google Has New Markup to Optimize Content for Google Assist…

Google Has New Markup to Optimize Content for Google Assist…

Site Search 360
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "search-engine-optimization", ( $(this).attr('href') ) ); ); } }); }); Google has collaborated with schema.org on a new set of structured data that publishers can use to optimize content for Google Assist...
Logic Inbound Offers Ecommerce Site Owners a New WooCommerc…

Logic Inbound Offers Ecommerce Site Owners a New WooCommerc…

Site Search 360
Logic Inbound has now provided an SEO guide to help ecommerce entrepreneurs using WooCommerce drastically improve their site traffic volume and visitor numbers with valuable tips and tools for improving SEO. Seattle, WA - 23 July, 2018 - Regardless of the ecommerce platform a business uses, they all have one thing in common – the need for effective, results-getting SEO. The experts at Logic Inbound understand the ins and outs of SEO for any ecommerce platform, realizing that it's as much art as science requiring a many-pronged approach. And that's why they have produced this WooCommerce SEO Guide. WooCommerce exists on WordPress and so has "its own peculiarities when it comes to SEO." What WooCommerce Is WooCommerce is simply a platform for building an ecommerce site, or online s
6 SEO Content tips to help your articles rank higher in Goo…

6 SEO Content tips to help your articles rank higher in Goo…

Site Search 360
Back when I started blogging, I always employed the best means to get people to read my posts. I wasn’t after big numbers then, just a mere 100 views per day would have been okay for me. But hey, I never got those numbers. This frustration of not getting enough views on my articles got me to search for possible means to get traffic to my blog. At the time, I experimented mainly with Facebook Adverts. However, it didn’t take me long to realise that it was not very sustainable. The thing with paid traffic is that when you stop paying, traffic ceases to come in and that’s especially very bad if you are not using your traffic to sell goods or services as in the case of ecommerce. Someway somehow, I came across SEO. I don’t really remember my first contact with SEO, but I do know that I c