Site Search 360

Amazon SEO is Now More Important than Google SEO for Brands

Amazon SEO is Now More Important than Google SEO for Brands

Site Search 360
Amazon has dethroned Google in product searches with over 54 percent of all product searches now happening on Amazon instead of Google. What this means is that brands must make Amazon SEO their priority in order to show up near the top of product searches for their related keywords. It's predicted that an entire industry is in the midst of emerging to help companies adjust their strategies similar to what happened when Google first started to dominate search a couple decades ago. Walled garden research company Jumpshot released The Competitive State of eCommerce Marketplaces Data Report earlier this month which shows Amazon's amazing eight-point rise in product searches in the last year alone. Recently, Deren Baker, Jumpshot CEO, revealed the latest results from their report in a Bloom
SEO: 2 Ways to Collect Competitive Ranking Data

SEO: 2 Ways to Collect Competitive Ranking Data

Site Search 360
Your organic search competitors may not be the sites you think. What matters is who Google and Bing and other search engines think your competition is. They determine which sites rank for individual keywords based on criteria that have little to do with your business model. Keywords to Target To keep things simple, let’s start with Google, which drives the vast majority of search traffic in the U.S. First, determine which keywords to target. Yes, you want to win for your brand name, but that’s usually doable. Make sure you include nonbranded keywords. Those are more difficult to rank for but also can drive many more searchers to your site. The sites that rank and win clicks are your competitors. Putting on your blinders and competing against companies that share your
Why SEO and PPC should both be in your marketing strategy

Why SEO and PPC should both be in your marketing strategy

Site Search 360
The SEO team suggest something that’s pretty controversial for organic search specialists: PPC (pay-per-click) has a place in SEO strategy. What is the most basic reason for SEOs to use PPC? For specialists in online marketing, and by proxy for anyone who comes to them for help, the most important reason for always running, at the very least, one PPC campaign is that without spending a bit of money with Google Ads, the most valuable tool in an SEO’s kit – Google’s Keyword Planner – is essentially useless. In days gone by, Keyword Planner spat out relatively specific search volumes for search terms free of charge, and it was possible to give some proper insight into what browsers search for. If there isn’t a Google Ads campaign set up now, all it is possible to see is j
How to Do Keyword Research Using Google’s Free Keyword Plan…

How to Do Keyword Research Using Google’s Free Keyword Plan…

Site Search 360
You’ve probably heard that using certain keywords is important when you create content for your site. What’s the big deal? Search engines use keywords to help people find your website. Readers type in phrases or keywords and the engine populates various sites that could be relevant for them to view.The purpose of researching and using keywords is to get your site to appear in search results to attract more people to your page. Search engine optimization (SEO) is a marketing strategy that businesses and website owners use to increase organic traffic through keyword research and other techniques.If this all sounds challenging, don’t worry. I picked up bits and pieces of SEO knowledge for several years, but I only started implementing a real strategy last summer. My traffic from search was
How to Use Google’s New Free-to-Use Tool to Boost Your SEO

How to Use Google’s New Free-to-Use Tool to Boost Your SEO

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In the world of SEO, when Google announces a major update, your SEO plan can only sink or swim.In similar fashion to their recent update to AdWords and Google My Business, Google is in the process of redesigning their data collection platform: Google Search Console (GSC). Throughout 2018, Google is sending out Google Search Console reports directly to all webmasters to refresh them on website crawling errors that may be negatively affected in Google Search results.In the search marketing world, history proves that when Google invests heavy resources into innovating one of their products, they’re aiming to make search marketing more efficient, more measurable and, ultimately, more valuable.For marketers, updates to Google Search Console means there is a new “standard” for websites to ach
Affordable Minneapolis SEO Company Offers New Google My Bus…

Affordable Minneapolis SEO Company Offers New Google My Bus…

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(MENAFN Editorial) SEO is vital for the development of e-commerce. A company website is made visible on the search engine result pages through proven methods using industry standard best practices that are added to the site that push it to the top in the search engine. Minneapolis, MN - SEO is vital for the development of e-commerce. A company website is made visible on the search engine result pages through proven methods using industry standard best practices that are added to the site that push it to the top in the search engine. However, time constraints or lack of knowledge of SEO make it impossible for some business owners to create their website SEO-friendly. In such case, hiring the services of SEO consultants can help these businesses gain momentum whil...
4 SEO trends communicators should track | Articles

4 SEO trends communicators should track | Articles

Site Search 360
Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don't rank first, there's a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers by optimizing organic search rankings. "Ranking without links is really really hard. Not impossible, but very hard." — Gary Illyes, Webmaster Trends Analyst at Google, October 2016 Research shows that 30 percent of all internet users will employ ad blockers by 2018. Although nearly every page you view, app you download, link you click or product you buy is tracked, you can block cookies (tracking), use anti-spam software, skip ads and customize social media feeds.
Are Google ranking factors studies just plain dumb?

Are Google ranking factors studies just plain dumb?

Site Search 360
Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time.  How true is that?  And why might they be losing their relevance? Ranking factors studies analyse data from search results to identify the factors that correlate with high ranking pages. These factors can related to any element, from a website’s content, user signals (such as bounce rates and time on page) and the profile of backlinks to technical factors such as page download speeds. The logic goes that armed with this knowledge search and content marketers can have a clearer idea of where they need to make improvements to help their pages rank higher. As an example, back in 2015, Searchmetrics’ ranking factors analysis found that the content of the top
This Is Why We Can’t Have Nice Things

This Is Why We Can’t Have Nice Things

Site Search 360
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