Site Search 360

Google Search Console’s Inspect URL Tool is Only Useful for…

Google Search Console’s Inspect URL Tool is Only Useful for…

Site Search 360
' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'→' atext = ''+cat_head_params.sponsor_text+''; scdetails = scheader.getElementsByClassName( 'scdetails' ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, "http://www.searchenginejournal.com/" ); sc_logo = scheader.getElementsByClassName( 'sc-logo' ); logo_html = ''; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, 'ADVERTISEMENT' );
UX Signals Aren’t Used For Rankings (Except They Are)

UX Signals Aren’t Used For Rankings (Except They Are)

Site Search 360
Whether UX signals like clickthrough rate, time on site, etc. are used as ranking signals has long been a discussion among SEOs – myself included. The idea is basically that if your site gets clicked in a search results it would be viewed as a point in its favor, if people tend to stay a long time on your site – there’s another point, etc.The specific question asked of Gary Illyes on Reddit was:“Can you please confirm/deny whether RankBrain uses UX signals of any kind?”And Gary’s reply was:“Dwell time, CTR, whatever Fishkin’s new theory is, those are generally made up crap. “There are two things at play here. Let’s start with the fact that the question is specific to RankBrain. Lyndon had asked if RankBrain took UX signals into consideration. It’s possible that the answer is specific
What To Look For When Hiring UK SEO Experts

What To Look For When Hiring UK SEO Experts

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Hiring an SEO Agency from the UK, or any other country is just the same as hiring a bunch of workers to fix your roof. No matter who you hire for what job, the most importing thing to understand is that you must ask the right questions. Hiring someone on the base of them promising a positive outcome should be disregarded as soon as you hear it. You will be spending money by hiring people, so why not ensure what quality they will bring to the table? In this article, we will discuss a couple of crucial factors that you must look into while hiring a UK SEO expert such as Local SEO Group. 1. Observe the Problem Firstly, you must understand why your website is ranking poorly on Google search results. Before hiring SEO experts, ask them to do a full SEO audit to better understand the p...
Local SEO Begins with Google My Business

Local SEO Begins with Google My Business

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A free tool that allows you to control how your business appears on Google Maps and Google search results? Yes, this is Google My Business (GMB). While small businesses shouldn’t just pay attention to Google and Google alone, this search giant has over 40,000 searches per second on average. Being smart with Google is a powerful business move.In the wake of the death of Google Plus, savvy small business strategy with Google is as important as ever.You could say Local SEO starts here.50% of people who search for a local business on their smartphone will visit that business that day. These are people primed to make a purchase if they only find what they’re looking for. Make sure you are doing everything possible to allow that searcher to find you. Recommended for You Webcast, March
Ready for Mobile-First Indexing? 5 Gotchas to Avoid

Ready for Mobile-First Indexing? 5 Gotchas to Avoid

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PHOTO: Joshua Newton In 2016, Google introduced the concept of mobile-first indexing. According to the company, its algorithms would "use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results." In 2018, after a year and a half of testing, Google announced that it started to perform mobile-first crawls for "sites that follow the best practices for mobile-first indexing." To help site owners understand the best practices, Google published a guide on how to prepare for mobile-first indexing. At SMX West 2019 in San Jose, Calif., Eric Enge, general manager at Stone Temple Consulting, gave a presentation titled “Mobile-First Indexing and Mobile-Friendly SEO.” The bad news: there’s a l
Senior slippery sex stimulator sales exec sacked for shafti…

Senior slippery sex stimulator sales exec sacked for shafti…

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A senior exec at British biz that makes and sells sex aids was sacked after he shifted the company's website from a .org to a .com, an employment tribunal heard this week. Head of sales and marketing at Yes Yes Yes, Ciaran Arstall, made the decision to move the firm's website from yesyesyes.org to its dotcom equivalent because he thought the new address would improve its visibility and boost sales – an SEO effort that flopped, tanked orders, and led to his abrupt ejection from the organization, it was claimed. One of the firm's two founders, Sarah Brooks, was dead set against the change, the Portsmouth News reported Tuesday. First, the .org address had been up for eight years and had a good Google ranking; and second, bot
Moz upgrades controversial ‘domain authority’ metric

Moz upgrades controversial ‘domain authority’ metric

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Moz, the popular SEO toolset, announced they have upgraded and improved how they measure their internal metric they call “domain authority,” a score given by Moz that estimates how valuable a certain domain is in terms of how well it might rank in Google or other search engines. According to the company, the upgrade, which rolls out on March 5, is meant to create a more trustworthy measurement by better weeding out paid and spammy links designed to game the metric.Domain authority is not a score by Google, and the search giant does not use it to determine ranking. Furthermore, many SEOs have said it causes confusion in the field.Over the years, especially since Google killed their visible PageRank scores, some in the SEO community have used “DA,” as some call domain authority, as a subs
Marketers are not magicians | The Media Online

Marketers are not magicians | The Media Online

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I am no stranger to managing complex relationships and campaigns, but when a client wants 100% ROI with a digital spend less than what I use on my monthly groceries, the magician in me knows there will be no rabbit coming out of that hat. Digital marketing is becoming more significant each year and brands need to look at placing more focus on delivering connected experiences for customers. It irks me when a client says they understand the need for digital marketing and the power of it, but when it comes down to investing, the enthusiasm in spending is non-existent. While a growing number of businesses recognise the opportunity that the internet presents, what they do not recognise is the need to financially invest. Perhaps they do not understand which methods are best for t
Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO …

Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO …

Site Search 360
' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'→' atext = ''+cat_head_params.sponsor_text+''; scdetails = scheader.getElementsByClassName( 'scdetails' ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, "http://www.searchenginejournal.com/" ); sc_logo = scheader.getElementsByClassName( 'sc-logo' ); logo_html = ''; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, 'ADVERTISEMENT' );
10 SEO copywriting tips for beginners

10 SEO copywriting tips for beginners

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What is SEO? In our post titled Why Content Creation Matters Most In SEO, we define it like this: “Search Engine Optimisation (SEO) is the methodology of how to increase the quantity and quality of traffic to your website through unpaid or ‘organic’ search engine results. It includes techniques to help you get a high-ranking placement in the search results page of search engines, which include Google, Bing, and Yahoo!.” 10 SEO copywriting tips You do not have to be an expert in  SEO. Regular bloggers can use these tips to improve their rankings. If you use a plugin like Yoast, you will be able to track if you are doing this correctly. Make sure your headlines and slugs reflect your post. Spend time creating your headline. If you are writing about copywriting tips for SEO make sure thi