Site Search 360

5 ways ignoring SEO could affect your bottom line

5 ways ignoring SEO could affect your bottom line

Site Search 360
Anyone who has tried to make the case for investing in Search Engine Optimization to a client, boss, or colleague, will be all too familiar with the common objections: it’s too unpredictable, PPC is better, it takes too long, etc. There’s a common misconception that the financial benefits of SEO are not as clear as say, social media or PPC. But anyone familiar with SEO knows that it is highly measurable and in most cases even better value for money than both social media and PPC. And, many businesses seem to have realized this: In 2016, Borrell and Associates predicted that the SEO industry would reach $80 billion a year in revenue by 2020. A well thought-out SEO strategy will bring more qualified traffic to your website. Quality content tailored to the nee
SEO Ranking – What Factors You Need to Focus on for Your Si…

SEO Ranking – What Factors You Need to Focus on for Your Si…

Site Search 360
Search engine optimisation (SEO) is not what it used to be. No surprise there, just think of an industry that hasn’t changed over the years. The reason SEO isn’t the same however is that the rules and ethics keep changing and are pretty much rewritten every year. It’s not easy to keep up with this and Google like it that way. So, looking at your own website and the results you want to achieve, what gave you a positive return last year may not work at all in 2018.You will always find changes that you “cannot ignore” if you want to rank higher, however, the fundamental aspects remain the same. I’m talking about Google ranking factors that can make or break your website’s position in the SERPs.There are literally hundreds of ranking factors documented or listed by the good and the great in
15 Common SEO Mistakes To Avoid

15 Common SEO Mistakes To Avoid

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Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you have to keep up with the ever-changing search engine algorithms. Of course, in the process of trying to keep up with SEO demands, businesses make some critical blunders that hurt rather than help their search rankings. So, we asked a panel of Forbes Agency Council members to share SEO errors they often come across. Here are 15 common mistakes to avoid. Forbes Agency Council members offer their best tips.Images courtesy of FAC members 1. Ignoring Your 'Google My Business' Listing One critical SEO error is not claiming or properly managing Google My Business listings. With Google continuing
Logic Inbound Explains Its Approach to SEO for Doctors – Pr…

Logic Inbound Explains Its Approach to SEO for Doctors – Pr…

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Google’s goals are to show the most relevant, highest quality content for any given search query. Because the second that Google stops providing the best search results, it creates opportunity for another search engine to take it’s place. If you can align your website with those two goals, Google will rank you all day. A study indicates 78% of local Google searches result in an offline purchase. In other words, if you are a doctor, capturing more Google searches equals more patients. In this case study, Logic Inbound explains the exact tactics and techniques the company used to increase a Seattle doctor’s patients by over 1,000% in 15 months through SEO. We simply aligned this doctor’s website with Google’s goals. The company says that anyone can be ranked by Google, as long a
Four simple SEO settings missed by hyperlocal websites

Four simple SEO settings missed by hyperlocal websites

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When it comes to news websites’ referral traffic, Google beats Facebook hands-down, with the search giant accounting for 40% compared to Facebook’s 26%. And yet hyperlocals, says publisher John Guinn, are making it harder for people to find them by not making the most of four simple SEO settings. In a guest post for OJB, John explains what those settings are — and how hyperlocal sites can use them to improve their SEO. SEO setting 1: The <title> tag The <title> tag — which describes the topic and theme of an online document — is seen as critical to both SEO and to the user experience. It is displayed in two key places: Firstly, the internet browser — in the top bar of the browser The title tag is “Crime News: van seized for illegal rubbish dumping crushed” …And secon
Google’s John Mueller Predicts Much More JavaScript in SEO …

Google’s John Mueller Predicts Much More JavaScript in SEO …

Site Search 360
' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'→' atext = ''+cat_head_params.sponsor_text+''; scdetails = scheader.getElementsByClassName( 'scdetails' ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, "http://www.searchenginejournal.com/" ); sc_logo = scheader.getElementsByClassName( 'sc-logo' ); logo_html = ''; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, 'ADVERTISEMENT' );
Google+ Never Really Stood A Chance (And That’s Okay)

Google+ Never Really Stood A Chance (And That’s Okay)

Site Search 360
Google has decided to close its Google+ social network. (Photo Illustration by Chesnot/Getty Images) News of Google shutting down Google+ was met with sighs of relief last week from marketing professionals everywhere who were only publishing on the scarcely-used platform with hope that it may improve Google rankings. The ultimate reason Google pulled the plug? Low engagement. Like any social media service, Google+ had its power users; but Google admits that 90 percent of Google+ user sessions lasted less than five seconds. Those numbers are embarrassingly low for a social network that was meant to be a Facebook competitor from its conception. Though the company’s slow reaction to a security bug earlier this year definitely didn’t help, the low enga
Why SEO is critical for your business in 2019

Why SEO is critical for your business in 2019

Site Search 360
SEO, the acronym for search engine optimization, is one of the most commonly used terms when it comes to businesses and the steps of creating an online presence. By definition search engine optimization is described as the process of building up the number of guests to a single website, by ensuring that the site appears high on the list of results returned by a search engine such as Google, Yahoo, or Bing.Therefore, SEO is critical for a company’s bottom line as you can not generate revenue if your website does not have visibility. In order to take your business to the next level, SEO is an essential step in online marketing. If you are a growing company, here are four reasons why SEO is critical for your business no matter the size.Primary Source of Website TrafficSEO is critical to dr
How to Remove Images from Google Search if Google Won’t

How to Remove Images from Google Search if Google Won’t

Site Search 360
377053 / PixabaySometimes negative search results take the form of images. Most often negative images cannot be removed from the internet. When they can be removed it is usually from the blog post, mugshot site, or article on which they reside and they must be removed by the publisher. Google will remove some images from search results under certain circumstances, but it is rare. Here’s what to do when an image cannot be removed from the source or from search results.Summary of steps to fix online image problemsIf an image cannot be removed from Google (check their guidelines here) or from the website on which it resides, then you can reduce the visibility of the image, effectively removing it from Google using these steps that are discussed in detail below:Create more compelling images
Boost your site’s search ranking by taking a $10 SEO course…

Boost your site’s search ranking by taking a $10 SEO course…

Site Search 360
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Image: Pexels By Team CommerceMashable Deals2018-10-12 09:00:00 UTC If you’re looking for a way to make your personal or professional website more visible and grow your audience, you need to know some search engine optimization (SEO) techniques. SEO is the not-so-secret formula for making Google prioritize your site above others. Apart from being flat-out effective, SEO is one of the most in-demand marketing skills around today. So learning SEO? It's a pretty great use of your time, especially if anything you do for work happens on line. (Spoiler: At this point, that's basically everything.) Taking an online class like the Complete SEO and Backlink Master Course can teach