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The marketer that prompted Google to ban rehab ads in the U…

The marketer that prompted Google to ban rehab ads in the U…

Site Search 360
Shortly after a Verge report about deceptive rehab marketing on Google last September, the search giant temporarily banned ads on rehab-related searches in the U.S., which had been netting them an estimated $78 million annually. After a January Sunday Times story exposed similar practices in the U.K., focusing on a referral company called Addiction Helper, Google banned ads on rehab searches there, too. When the new policy was enacted, The Intercept ran a story criticizing the policy for benefiting large companies with good S.E.O., noting that companies adept at gaming search can appear above unbiased sources of information like the federal government’s Substance Abuse and Mental Health Administration. Shortly after that story, SAMHSA’s helpline started showing up as the first result
New Google Data on Shopping Keywords

New Google Data on Shopping Keywords

Site Search 360
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "mobile", ( $(this).attr('href') ) ); ); } }); }); Google has published an article about shopping related keywords. The article relates that a growing trend with mobile consumers is in the use of three ne...
Bing Ads Rolls Out New Features for Importing Google AdWord…

Bing Ads Rolls Out New Features for Importing Google AdWord…

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'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "paid-search", ( $(this).attr('href') ) ); ); } }); }); Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads.Google Import, the tool which allow...
The Top WordPress Plugins to Improve Your Site’s SEO

The Top WordPress Plugins to Improve Your Site’s SEO

Site Search 360
Image credit: Tero Vesalainen / Shutterstock.comFor WordPress site owners, it's extremely important to know about the powerful plugins that can ease search engine optimization tasks.The SEO game has become more complex with time, and it requires a lot of technical knowledge to truly master it. Moreover, many of the processes are constantly subject to changes as search engine algorithms evolve, and this happens almost at a daily basis.The best way to keep up is to have the best and easiest to use SEO tools. These help automate most of the processes and also give you a heads up every time Google significantly changes the way they rank pages.WordPress has become the most used content management system, and  hosts nearly 30 percent of the internet's websites. If you're one of the many who u
Google: Site Changes Can Take Months to be Reflected in Sea…

Google: Site Changes Can Take Months to be Reflected in Sea…

Site Search 360
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "search-engine-optimization", ( $(this).attr('href') ) ); ); } }); }); Google’s John Mueller says it may take months for major site changes to be processed by search ranking algorithms.So, if site changes
Google AdWords is Fully Switching to New Version by End of …

Google AdWords is Fully Switching to New Version by End of …

Site Search 360
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "paid-search", ( $(this).attr('href') ) ); ); } }); }); Google has confirmed that AdWords is fully switching over to the new experience by the end of 2018.What sets the new AdWords experience apart from t...