Site Search 360

SEO: Shaving Seconds off Page Speed

SEO: Shaving Seconds off Page Speed

Site Search 360
For customers, site speed matters. For search engines, site speed impacts organic rankings. With its mobile Speed Update coming this month, Google will apply site speed to mobile search rankings for the first time. And since higher rankings typically equate to more visits and revenue, time is money in the world of search engine optimization. The fastest mobile sites rank the highest. Source: Searchmetrics 2018. The sites that rank the highest are also the sites that load the fastest on average, according to a study of mobile rankings and load times done by enterprise search platform provider Searchmetrics this year. The top-ranking mobile page loaded on average in two and two-tenths of a second, with the second-ranked page loading in an average of two and a half seconds....
6 Reasons Why SEO Might Not Be Right for Your Business

6 Reasons Why SEO Might Not Be Right for Your Business

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A lot of people think that search engine optimization (SEO) is a business staple, like email, desks, and, well … staples. But in reality, SEO is not something every business needs, especially small businesses with modest marketing budgets. If any of the conditions below apply to your company, you will be better off investing in marketing campaigns other than SEO: 1. Low keyword volume There’s not much point in achieving first page Google rankings for keywords that are searched for only a handful of times a month. If the most relevant keywords for your business have minimal volume, then you’re unlikely to reach the critical mass of click-throughs necessary to generate ROI for your SEO investment. (Companies fall into the trap of investing in low-volume keywords because it feels good when
Rumors Of A Google Search Algorithm Update Coming Soon?

Rumors Of A Google Search Algorithm Update Coming Soon?

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The SEO industry is a funny place in that we are constantly tracking Google updates as they are happening but at the same time, we are always trying to be one step ahead of them to know before they will happen. Like knowing when bad weather is about to hit, so you can prepare. It use to be easy with the Google Dance days and you had a few days to watch the dance happen and prepare - nowadays it is almost impossible to predict these things.That is - almost. I've seen over the past few years, some people predict Google updates before they happen. At one point, I was convinced there was a mole in the Google office leaking this information. There were a few personalities that would say a week beforehand, expect so and so update to happen on a specific date. And then bam, the date...
Using Synonyms on a Page for SEO

Using Synonyms on a Page for SEO

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The old joke goes “An SEO walked into a bar, pub, public house, Irish pub, tavern, beer garden…” and some site owners have been creative about interweaving synonyms into content on a page – some with more success than others.  And when it is not done very well, the content can be off putting for those who actually visit the page and read it.In the latest Google Webmaster Office Hours, John Mueller spoke about the role of synonyms in Google search.  But he also talked about how site owners should – and should not – be utilizing synonyms.I think with regards to what to put on the pages, that’s something you almost need to think about your target audience.  How do they search, what do they want to find on the pages, what makes them comfortable when they go to that page.  Do they want this
Google Has Reduced Amount of Spammy Links by Nearly Half

Google Has Reduced Amount of Spammy Links by Nearly Half

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'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "search-engine-optimization", ( $(this).attr('href') ) ); ); } }); }); Google has released a series of statistics which reveal how the search giant fought web spam in 2017.The statistics are part of Googl...
These are SEO pitfalls service-based business should avoid

These are SEO pitfalls service-based business should avoid

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Search engine optimization (SEO) has become one of the most complicated aspects of having an online presence. The variables that are key to earning your rank constantly update and change, and there are many things that can go wrong. Moreover, SEO for service-based businesses have goals that are not necessarily going to be achieved through strategies built for other types of businesses. In this article, we’re going to look at three pitfalls you should avoid when marketing your service-based business online. Your business’s online presence will only help you if it’s aligned with guidelines and expectations laid out by Google and any website you use to help rank your website. Make sure you’ve got these all covered! 1. Google My Business We previously reviewed the Google M
5 Tactics to Drive Website Traffic That Aren’t SEO

5 Tactics to Drive Website Traffic That Aren’t SEO

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Although all businesses with an online presence should invest in search engine optimization, it isn't the end-all, be-all when it comes to driving traffic to a professional website. June 29, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It's no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren't visiting your business online, they certainly won't be completing ecommerce purchases.Related: 4 Unexpected Ways Your Website Could Be Making More MoneyHowever, it seems as though every business in 2018 has gone all-in on search engine optimization (SEO) to increase traffic to websit