Keyword research has always been one of the most important (but also time-consuming and complicated) SEO activities. The best thing you can do to optimize your keyword research routine is getting yourself a powerful keyword research tool. This way, you will not only collect tons of new profitable keywords but also automate the whole process and save hours of time.The good (and bad) news is that there’s an overwhelming number of keyword research tools these days, and choosing one can be a real pain in the neck. That’s why I’ve decided to narrow down your choice to 5 best FREE keyword research tools that have already proven themselves to be reliable keyword finders in the industry at the moment.Rank Tracker is a powerful keyword research tool that has one of the largest keyword databases
All SEO professionals are aware of the concept of domain authority. Though, whether or not a high DA contributes to the success of your business has always been a topic of debate.There are two aspects to consider here, contribution to the business and contribution to search results. And, we all know that these are not the same thing.So, ask yourself; what is your specific goal? Do you want to increase your business or your current goal is to fare better in search results?As such for online businesses, the success is mainly through search results. But, search rankings do not matter equally to all types of businesses.However, you will find SEO experts giving contradicting opinions about the importance of DA in search rankings. But, the fact is that DA does matter. Continue reading to disc...
In the wake of ASTA rebranding itself as the American Society of Travel Advisors last year, the industry has, for the most part, embraced the term "travel advisor" over "travel agent." But ASTA and the travel retail community are both finding they still have to use the term "travel agent" to drive online traffic.Even so, most are encouraged by the shift from "agent" to "advisor," as they believe it will ultimately help focus consumers on the services they provide."I do think that for the sake of the industry, for there to be alignment and there to be a common term that's used among all the different levels of distribution is good," said Brian Hegarty, vice president of marketing at Travel Leaders Group. "If we're all using a common term [for] what we're doing, I think that only does goo
Domain Authority makes up one of the ranking factors determining where your website winds up on search engine result pages (SERPs). SEO consulting firm Moz developed Domain Authority. And it works with Google’s algorithm called PageRank. Your small business website’s backlink portfolio makes up one of the biggest measures of a good domain authority. Why Links Matter Domain authority involves a scale and scores that rank from 1 to 100. Higher scores highlight a website’s ability to rank better. If you’re a startup with a brand-new website, your Domain Authority (DA) score is always one. The relationship that you need to pay attention to is between the DA and links. High-quality external links to places that are relevant to your goods and services and are credible rank high on the scale
Content marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a marketing technology management platform. And based on her company’s list, Adobe, Google and WordPress are the most common of that mix.“There is no longer a clean line between content marketing and marketing technology,” said Brearton. “We are all content marketers in one way or another. And, as such, we all use one or more pieces of technology to create, deliver, manage or measure the effectiveness of content.”Brearton pulled a list of the most often used content marketing tools among her clients and found the number one tool was Adobe Creative Cloud, which CabinetM classifies as a content creation solution.Top 10 Content Marketing Tools based on CabinetM da
Social media is a tool you use. Your website and your email list are assets you own. March 18, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. On Thursday (March 13th), Facebook experienced an outage on its main platform, and on Instagram and WhatsApp. During that time, users had issues posting, commenting, and accessing content. For entrepreneurswho use social media for their business, this should be a blaring wake up call.Scrolling through your feed today, you’re likely to notice entrepreneurs talking about the outage and how they were affected. Just like in times past, for some entrepreneurs their business is heavily dependent on organically p
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Voice assistants are an increasingly integral part of modern life, and the experiences consumers are having with these digital personalities are growing in scope and significance.If you are a marketer in 2019 you’ve seen this often-cited voice statistic: By 2020 half of all searches will be voice searches. Based on the consumer adoption trends of the past few years, we’re on track to meet this prediction. How has the voice revolution evolved, how are today’s data-driven brands already finding success, and what can well-established voice channels like phone calls teach us about interacting with consumers via voice?Voice Is a Continually Evolving Channel“Brand voice” suddenly has a much more literal meaning thanks to the ability to create voice experiences for consumers. Marketers who wan
WordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice for our community since the mid-aughts when many of WordPress’s SEO features were implemented. It is therefore relentlessly attacked, largely for SEO spam reasons, but attacks can escalate to much worse.Here’s a look at some WordPress fundamentals and ways to ensure your WordPress site stays safe.Is WordPress safe?The latest version of WordPress is very safe out of the box. Neglecting to update it, however, among other things, can make it unsafe. This is why many security professionals and developers aren’t WordPress fans. WordPress also resembles PHP spaghetti code which is inherently insecure, where WordPress itself warns that vulnerabilities “stem from the platform’s extensibl
Independent UK job board CV-Library has chosen search and digital marketing agency Click Consult to deliver its paid search (PPC) strategy.Founded in 2000 by Lee Biggins, CV-Library has grown to become one of the UK's largest online job sites, attracting over 10 million job seekers every month and holding the nation's largest database of over 13.5m CVs. CV-Library also has a US-based sister site, Resume-Library, which was launched in 2015.In 2016, Biggins completed an internal buyout and now holds 100% of the shares. CV-Library, which now employs over 200 members of staff, is headquartered in Fleet, Hampshire, with regional offices in London, Manchester, Birmingham and Glasgow.Pete Bass, head of candidate acquisition at CV-Library, said: "We're delighted to be working on our paid search...