Site Search 360

Using Google Trends for SEO and Content Legal Marketing

Using Google Trends for SEO and Content Legal Marketing

Site Search 360
Wednesday, August 15, 2018 Law firms without dedicated personnel — either in-house or an outside agency — to perform in-depth keyword research and search trends may find it increasingly difficult to stay on top of the online search behavior of prospects and ideas for generating content that will speak to these prospects. That’s where Google Trends comes in. Google Trends is a fantastic tool for gaining valuable insights into search trends relevant to your practice area, and can help you generate ideas for content for your blog, website, and social media. Plus, you don’t need an engineering degree to use it — it’s simple! Here are some ways law firms can use Google Trends: Keyword comparison. If you’re a
11 Things You Must Know About Google’s 200 Ranking Factors

11 Things You Must Know About Google’s 200 Ranking Factors

Site Search 360
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9 important Google ranking factors you can’t ignore

9 important Google ranking factors you can’t ignore

Site Search 360
What can you do to climb to the top of Google's first page? The exact details of its algorithm might be a mystery, but these nine Google ranking factors just can’t be ignored. There’s no denying it, Google Search is a big deal. When we say big, we are talking about an index that weighs in at a whopping 100,000,000 gigabytes. That’s hundreds of billions of web pages stored in Google’s brain, all searchable in a moment’s notice. But how, with so many web pages out there, can you get yours front and centre (or rather page one and top) in a Google search? Here’s a list of nine Google ranking factors that you just can’t ignore in 2018. Quality content More than anything else, Google exists to help searchers have a positive experience, so content it believes provides genui
10 Conversion Copy Tips Every SEO Writer Needs to Know

10 Conversion Copy Tips Every SEO Writer Needs to Know

Site Search 360
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) __gaTracker('create', 'UA-1465708-12', 'auto', 'tkTracker'); __gaTracker('tkTracker.set', 'dimension1', window.location.href ); __gaTracker('tkTracker.set', 'dimension2', 'search-engine-optimization' ); __gaTracker('tkTracker.set', 'contentGroup1', 'search-engine-optimization' ); __gaTracker('tkTracker.send', 'hitType': 'pageview', 'page': cat_head_params.logo_url, 't...
5 Basic SEO Principles to Increase Your Website Traffic

5 Basic SEO Principles to Increase Your Website Traffic

Site Search 360
Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow the base of loyal customers being stuck on page 6 in search results. A lot of studies already revealed the importance of SEO and here are a few stats to prove it: As much as 93% of all traffic comes from a search engine. 75% of users never scroll past the first page of search results. More than 60% of marketers say improving SEO and growing organic presence is their top inbound marketing priority. The first position on Google’s organic search results on the desktop has a 34% clickthrough rate. Bearing all these figures in mind, it is not the issue of whether you should create a good SEO strategy for your website but rather how to do it most productively. Here
Free classes will show how to get Google grants, increase w…

Free classes will show how to get Google grants, increase w…

Site Search 360
Posted: Aug. 12, 2018 12:01 am MILFORD, PA. -- Two free classes are being presented Sept. 12 by Tim Sohn, CEO and founder of Sohn Social Media Solutions, a marketing and public relations company that is celebrating its five-year anniversary.   Google grants Did you know Google gives out grants of $10,000 per month for Google advertising? Google advertising is an effective way of spreading the word about your nonprofit organization in New York, New Jersey or Pennsylvania. This free class – "Google Grants for Nonprofits" -- will be held on Sept. 12 at 10:30 a.m. at the Pike County Chamber of Commerce, Milford Community House, Suite 2, on Broad Street, Milford, Pa. In this class, attendees will learn about the Google grants program, what
Google Can’t Recommend SEOs To Hire; Conflict Of Interest

Google Can’t Recommend SEOs To Hire; Conflict Of Interest

Site Search 360
I wonder how often Googlers get asked about who they should hire as an SEO consultant or firm? I get the question all the time and in fact, people ask to hire me all the time. It was interesting to see how Gary Illyes from Google responded, saying it would be a "conflict of interest" for him, in his position working at Google, to recommend specific SEOs for you all to hire.He said on Twitter "unfortunately I'm not in position to recommend an SEO company officially, because I work on Google Search & it would be conflict of interest most likely." He then interestingly enough suggests to the person to review his followers on Twitter, saying "but if you look at who I follow, you can likely get some ideas on who to listen to."Is Gary's follower list a good suggested SEO company...
How Much Should You Budget for SEO Services?

How Much Should You Budget for SEO Services?

Site Search 360
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "search-engine-optimization", ( $(this).attr('href') ) ); ); } }); }); How much should you budget for SEO services?Countless business owners and SEO service providers struggle with this question every day...