Site Search 360

Google Search Console Makes ‘Inspect URL’ Tool More Useful

Google Search Console Makes ‘Inspect URL’ Tool More Useful

Site Search 360
' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'→' atext = ''+cat_head_params.sponsor_text+''; scdetails = scheader.getElementsByClassName( 'scdetails' ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, "http://www.searchenginejournal.com/" ); sc_logo = scheader.getElementsByClassName( 'sc-logo' ); logo_html = ''; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, 'ADVERTISEMENT' );
Practical tips to leverage search for strategic outcomes in…

Practical tips to leverage search for strategic outcomes in…

Site Search 360
Why should marketers be more strategic about the way they approach Search? Jordan Koene, CEO of Searchmetrics Inc, shares some practical ways to leverage search as a strategic part of marketing in 2019. Search is always hiding in plain sight. We all know it’s there; but its esoteric and keeps evolving, and typically left to the ‘search expert’ – either inhouse or the Agency. While no marketer will ignore Search in their strategy, they also shy away from getting completely involved or even treating it as a strategic part of their marketing efforts. Let’s face it - once your team or Agency has managed to hit page one of Google for your ‘focus keywords’, just how much attention do you focus on search? While marketers have been faced with the specter of Google’s ‘changing algorithms
What is Website Optimization? – The Frisky

What is Website Optimization? – The Frisky

Site Search 360
Optimizing the search engine (SEO) or simply optimizing the website involves changing the features of your website that would contribute to the trade and conversion of it. It’s all about improving your user experience so that more people will use your website more often. Based on a number of different factors, search engines assess the readability and importance of your website before assigning a position or ranking on the results page of the search engine. The more relevant your website is to search engines, the higher the website ranks. If you think about the fact that 60 percent of Internet users will not look beyond the first page of the search results, it is important to use the optimization to improve ranking of your site. Search engine optimization services address a vari
California business owner alleges Yelp has ‘monopoly’ on Go…

California business owner alleges Yelp has ‘monopoly’ on Go…

Site Search 360
LOS ANGELES (Legal Newsline) – A Santa Clarita, California law firm owner alleges he has lost sales and business of Yelp's alleged monopoly on online search results. Jaron Brignac filed a complaint on Nov. 19 in the Los Angeles County Superior Court against Yelp Inc. and Does 1-10 over alleged violation of the Sherman Act. According to the complaint, the plaintiff owns BPCS Law and alleges the defendant's "monopoly" on Google search results caused him to "lose out in an enormous amount of sales and business." "Defendant Yelp created a monopoly in the (search engine optimization) market and a monopoly on Google's first page ranking," the suit states. "Indeed, whenever a consumer Googles the keyword 'eviction attorney' or 'landlord tenant attorney,' Yelp appears not
Avail This Massive Discount Offer On The Complete SEO Certi…

Avail This Massive Discount Offer On The Complete SEO Certi…

Site Search 360
SEO experts are in high demand as more and more businesses are becoming virtual. If you are trying to increase your SEO rating or just wanting to start a new line of career, then we have something just for you. Wccftech is offering an amazing discount offer on the Complete SEO Certification Training Bundle. The massive 96% discount offer will expire in a few short hours so you better avail it right away. Complete SEO Certification Training Bundle features The Complete SEO Certification Training Bundle includes 8 comprehensive courses that will allow you to become an expert in a few days’ time. By following these instructions, you can ensure that your web pages are on the first pages of search results. Are you willing to give this bundle a try? Here are highlights of what the
Former ABC staff urge government not to appoint Greg Hywood…

Former ABC staff urge government not to appoint Greg Hywood…

Site Search 360
In a not-so-thinly-veiled swipe at former Fairfax CEO Greg Hywood, former ABC staff have urged Prime Minister Scott Morrison not to appoint a chairperson “who has displayed bias against the national broadcaster”.Hywood – who by some is considered a front-runner to replace Justin Milne at the helm of the corporation – was among the commercial media’s leaders who have been critical of the ABC’s digital approach. Hywood departed Fairfax after it sold to Nine  Hywood has previously lashed out at the ABC for “undermining” commercial media companies by “aggressively” competing with them for audience, and for giving money to Google for SEO marketing.ADVERTISEMENT “Current media regulations designed for a legacy market prevent local media effectively competing for scale with international play
The Marketer’s 2019 SEO Checklist

The Marketer’s 2019 SEO Checklist

Site Search 360
With an eventful 2018 behind us, there isn’t any time to sit back and take stock of everything that has changed in the world of SEO over the past 12 months. It’s already time to put your marketing strategies in place for the year ahead, remembering that what worked this time last year isn’t going to get the same kind of results in 2019.In this article, we’re looking at what you need to be doing now, by producing this SEO checklist. Think of it as an entire list of SEO-focused New Year’s resolutions for marketers – ones you really need to keep!#1: Make voice search a priorityVoice search hasn’t yet fully matured as a marketing channel. There are still a few questions waiting to be answered; which voice searches are actually profitable? How are paid ads going to fit in? How do brands turn
Master SEO and help your website gain visibility

Master SEO and help your website gain visibility

Site Search 360
These days, practically everything happens online — that includes the way we find and interact with businesses. If you have a website you're trying to drive customers towards, you know how difficult it can be to not just get people to land on your website, but also click, engage with and buy products or services. Whether you actively work in marketing or not, this Complete SEO Certification Training Bundle shows you how to drive traffic to your website and web pages, gain more visibility and optimize those pages for conversion. This eight-course bundle teaches you the methodologies and processes that help you drive business growth without spending any additional funds — plus, you'll establish repeatable processes that you can use across all your web processes. Learn how you can structu
Earn your dream job in 2019 with these trainings

Earn your dream job in 2019 with these trainings

Site Search 360
If you're looking for something to reinvigorate your approach to your career, a change just might be in order: whether you're looking to change your work environment, or looking to start an entirely new role. Life's too short to feel trapped doing work you're not passionate about — check out these five trainings that will help you impress at your next job interview, so you can start 2019 with the job you've always dreamed of. 1. Resume Writing (CV) & LinkedIn Profile Optimization Let recruiters come to you with this Resume Writing (CV) & LinkedIn Profile Optimization course: it uses digital marketing and SEO principles that LinkedIn and Google use to rank search results to fill your LinkedIn profile with strong keywords that'll make your resume stand out. Learn tagline tips to