Site Search 360

SEO Tactics – The Google Search Future: Plan Your 2019 Now

SEO Tactics – The Google Search Future: Plan Your 2019 Now

Site Search 360
Since its launch 21 years ago, Google has been investing heavily to ensure that its searchers get the most helpful search results and that substandard content doesn’t appear anywhere near the search engine’s top result pages. Today’s Google algorithms are more sophisticated than they have ever been. They can, for example, tell when a website uses spam SEO tactics and even shoot down any attempts by a rogue web admin to climb up its SEO rankings. FirmBee / Pixabay Content developers, on the other hand, have been improving their SEO tactics each passing day in order to satisfy Google’s highly demanding ranking criteria and make their quality information visible online. Some of the tactics that have produced impeccable results over the recent past include using the trend
When Does User-First SEO Not Apply?

When Does User-First SEO Not Apply?

Site Search 360
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Things You Need To Know Before Getting Started With SEO

Things You Need To Know Before Getting Started With SEO

Site Search 360
If you have just learned about search engine optimization (SEO), you might feel a little bit intimidated because there is so much you need to learn. This might not be helpful, but you should know that even those who started using SEO a decade ago are still learning new tricks with SEO today. However, there are things you need to learn first before you get your first foot in the world of SEO, and later on catch up with new tricks as they present themselves. Before you get overwhelmed with too much information, get to understand the meaning of SEO and its importance to the business. Search engine optimization can be defined as an online marketing strategy that helps individuals and businesses to increase the chances of their online content being found faster on sea...
5 Useful SEO Insights You Can Learn from Google Analytics

5 Useful SEO Insights You Can Learn from Google Analytics

Site Search 360
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How to prepare your content for voice search

How to prepare your content for voice search

Site Search 360
By 2020, at least 50% of all searches are expected to be voice oriented. Consumers are increasingly reaching for their phone to speak commands, rather than type them. They want to know about the latest deals, sales and promos; receive personalised assistance and find instant business information.Voice shopping is also entering the arena. In September this year, Argos launched the first national voice shopping partnership with Google, allowing customers to check availability and reserve items with voice commands. While shoppers still need to browse Argos' website to discover products, their partnership with Google is an interesting example of omnichannel marketing.How are marketers preparing for the transition?1. Understand the impact on content marketingEver since the Hummingbird update...
Google Says Higher Page Count Means Nothing For Search Rank…

Google Says Higher Page Count Means Nothing For Search Rank…

Site Search 360
Google's John Mueller said on Reddit that higher page count "means nothing" for ranking higher in Google. He said, in fact, he has seen case studies from the SEO community where reducing the number of pages results in overall better rankings in Google search. But the number of pages on your site is not a specific ranking factor in Google.John wrote:A higher page count means nothing (otherwise everyone would have an infinite calendar on their site, or heck, two.) There's (still) no magical ranking factor that results in a site ranking better if it has more pages indexed. If anything, anecdotally from conference presentations & talking with folks, large sites that reduce the number of indexed pages end up ranking better (usually from cutting out cruft, merging similar content,...
How to Use Google Analytics to Boost Traffic

How to Use Google Analytics to Boost Traffic

Site Search 360
Google Analytics can be intimidating. Maybe you’re one of those people who log in, see your website traffic stats and then leave — everything else is all too complicated to understand. If you are, you’re not alone. In fact, 80 percent of retailers are using Google Analytics incorrectly.But don’t give up on Google Analytics just yet. Even though it might be overwhelming now, with just a few tips I can show you how to use Google Analytics to increase your website traffic by leaps and bounds. You don’t need to be a tech wiz to implement these strategies that will grow your website visitors from a minuscule amount into a gigantic crowd.Get ready to learn how to use your website stats to your advantage, here’s how to use Google Analytics to boost traffic.Look at SEO queries and landing page
A Complete Best Practices Guide

A Complete Best Practices Guide

Site Search 360
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Google Halloween Ranking Update: Possible Niche Update Yest…

Google Halloween Ranking Update: Possible Niche Update Yest…

Site Search 360
Yesterday, on Halloween, I saw a some chatter within the industry around significant ranking changes in Google's search results. The thing is, the complaints are not widespread but there are a nice number of complaints in the SEO communities. I am thinking this is a niche targeted update, impacting a specific tactic or vertical - but it is way too early to know the specifics.Here are some quotes from the ongoing WebmasrterWorld thread with people noticing changes in their rankings and the search results they track in Google:Seems like something is happening again. Many of my keywords have dropped like it did on the 25th. sad Hopefully, things will return to normal after a day or two like it did last time. A bunch of non-relevant articles in front again. It looks as if my keyword...
How to boost search rankings using only your internal linki…

How to boost search rankings using only your internal linki…

Site Search 360
Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking strategy makes it easier for your pages to be indexed and to rank, as well as increasing click-through rates and conversion rates for visitors who can find what they are looking for. Before we start looking at three ways to boost your SERP rankings, let’s take a look at some of the basic principles of internal linking: The more links a page receives, the more value Google gives it. Just like external links indicate an overall value with regard to other pages on the web, in