SEO has one fundamental objective: Drive organic traffic to your site. That is generally done by accomplishing one fundamental goal: Increase organic rankings in search engines. However, what if there were a way to improve your traffic without having to worry about your rankings? What if you could improve traffic even if your rankings don't change? You can! By applying creative optimization of your title tags and meta descriptions, you can improve your clickthrough rate, which can directly affect the amount of organic traffic you get from search engines without changing your rankings at all. What does all that mean? We'll start with a bit of backstory. Conversion Rate Optimization: A Very Brief Summary The practice of c...
If the stream of big Google-related news so far this week — from details about Android P to some of the wow moments at I/O like Duplex — has reminded us of anything, it’s this. A fact that’s easy to overlook about the Mountain View giant, when companies like Twitter and Facebook, with all its recent mishaps, are the focus of so much media obsession: If there’s such a thing as an indispensable company, Google may definitely be it. For better or worse. Here’s a ground-level look at why what Google does — from how the next version of its operating system will look and feel to the grander, more experimental projects that get center stage at I/O — is so consequential. Even though conventional wisdom is that — for media companies, for example, your impression of Twitter and Faceboo
In the streets next to Görlitzer Park – an oblong patch popular with skaters, dog walkers and the odd drug dealer in the east of Kreuzberg in Berlin – you soon spot signs of contention about the newcomer to the neighbourhood. One is scrawled across a wall: “Fuck off Google.” Plans for the search engine giant’s new campus have inspired the community to respond creatively to what they see as an existential threat. The local anarchist bookshop, Kalabal!k, holds “Anti-Google Café” sessions twice a month, and since last year one of the burgeoning activist groups has been distributing a newspaper entitled Shitstorm: Against Google, Displacement and Tech Dominance. The Google campus’s future location is a large former electrical substation or Umspannwerk, which is currently hired out as an ev
Lens is Google’s experimental, camera-powered search engine, but up until today, the service was buried inside Google’s Assistant and the Google Photos app. Lens still isn’t getting its own standalone app, but now Google is merging the feature into the default camera apps on a handful of Android devices, including the Pixel. With new prominence, Google is updating Lens with a handful of features that should land on your phone sometime “over the next few weeks.” Perhaps the most immediately useful feature will be “smart text selection,” which Google says will let you copy and paste any text you see in the real world. This feature wouldn’t seem all the helpful in a pinch were it not for another change coming to Lens: It’ll work in real-time, so you won’t have to snap a picture i
Squarespace announced you can now verify your Squarespace site with Google Search Console with one click. I do not know anyone who uses Squarespace but I have read they have two million paying subscribers.Here are the instructions on how to verify your site in Squarespace with Google Search Console. These are the "one click" steps:In the Home Menu, click Settings. Click Connected Accounts. Click Google Search Console. Log into the Google account you want to connect to your site. If you have multiple Google accounts, ensure you select the correct one. Click Allow.Do you know anyone who uses Squarespace for a serious site? Forum discussion at Twitter. AddSearch Trends
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Sharp-eyed Google watchers have noticed a rather interesting development over at the Federal Communications Commission (FCC) in the US – specifically that Google has registered a new Chromecast device with Bluetooth support.Now before you start dreaming about using Bluetooth headphones with your Chromecast or maybe beaming audio in the other direction, we don't know anything about this new dongle yet. It's not particularly clear what Google is planning with this Bluetooth support, and it's made no official announcement yet.What is clear is that this is a new Chromecast – existing devices won't get Bluetooth support, so Google must be intending to show off something new soon. That said, it looks like an upgraded version of the second-gen Chromecast, not the Chromecast Ultra.All eyes on
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "search-engine-optimization", ( $(this).attr('href') ) ); ); } }); }); Google has alerted owners of recipe sites that they may begin to receive more traffic from a variety of sources.This is due to an upd...
Over the past year, Google has been referring to their shift to a mobile-first index. According to many experts, it’s one of the most significant changes to Google search results for quite some time.In this post, we’ll look at what the update means, how it might affect your content and SEO efforts, and what steps you can take to prevent a loss of traffic.What is the Mobile-First Index?Google’s mobile-first index is an algorithm update that will give precedence to mobile versions of websites. If a site doesn’t have a mobile-friendly version, the desktop site will still be crawled, but this could negatively impact search engine rankings. If the mobile and desktop versions are equivalent, or responsive design is used, the update shouldn’t affect search rankings.Why is It Happening?With mor