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Labor’s voter tracking practices exposed by a simple Google…

Labor’s voter tracking practices exposed by a simple Google…

Google Site Search
Updated October 23, 2018 08:51:07 Photo: New details about Labor's voter tracking software reveal some of the party's new campaign capabilities. (ABC News: Matt Roberts) Secrets about Labor's vast voter tracking system were sitting in Google search results for weeks and potentially months. Key points:Software firm used by Labor accidentally published a task list onlineRecords detailed work done for Labor's voter tracking database and MPs' websitesPolitical parties are exempt from the Privacy Act They detailed how the software firm behind the system carried out upgrades to allow the party to store individuals' belie...
Google Says Putting Out More Content Doesn’t Make Your Site…

Google Says Putting Out More Content Doesn’t Make Your Site…

Google Site Search
Google's John Mueller said on Twitter that putting out more content doesn't necessarily make your web site any better, nor does it necessarily make your web site rank higher in Google's search results. "Just putting out more content doesn't necessarily make a site better," John wrote.Here is the context, where someone was frustrated his content isn't getting ranked in the top stories box:Just putting out more content doesn't necessarily make a site better.— 🍌 John 🍌 (@JohnMu) October 21, 2018 More or bigger does not always mean better.Of course, it makes logical sense to think that the more content you have, the more chances you have to rank for different keywords. But if your content isn't better, in Google's eyes, compared to other content they have in the index, then it won't
Google Notifies Site Owners About Delays With Search Consol…

Google Notifies Site Owners About Delays With Search Consol…

Google Site Search
' ); h3_html = ''+cat_head_params.sponsor.headline+''; cta = ''+cat_head_params.cta_text.text+'→' atext = ''+cat_head_params.sponsor_text+''; scdetails = scheader.getElementsByClassName( 'scdetails' ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, "http://www.searchenginejournal.com/" ); sc_logo = scheader.getElementsByClassName( 'sc-logo' ); logo_html = ''; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, 'ADVERTISEMENT' );
5 Free Google Tools to Drive Traffic to Your Site and Your …

5 Free Google Tools to Drive Traffic to Your Site and Your …

Google Site Search
The day after the last model walked the runway at Aveda’s Global Congress 2018, owners and managers got serious about business at an Aveda Business College session as a number of salon owners took the stage and shared best practices. As a Google consultant, the last speaker Angelina Darrisaw brought some wisdom from outside the industry encouraging owners to take advantage of a number of free Google tools to improve their websites and drive traffic both to their site and their salons.Google My Business (gybo.com): This business profile show up when potential clients search for your salon or businesses like yours on Google Search and Maps. “When people search for something locally, they have high motivation and intent to follow through—you want to capture them in th
Google Search Console reporting currently delayed

Google Search Console reporting currently delayed

Google Site Search
Google posted on Twitter Friday morning that some of their reports within Google Search Console are currently delayed more than their normal two-days. “Some Search Console reports are currently a bit more delayed due to issues in the reporting pipeline,” the company said. This has no impact on your search rankings, this is just a reporting issue. Which reports are delayed? Specifically, the AMP, Rich Results / Structured Data, Hreflang, Index Coverage, and Mobile Usability reports are all delayed according to Google. I will say that I did check several of these reports, and not all of them are delayed. For example, while the mobile usability and AMP reports are both a week old, the index coverage report is only two days delayed, which is the normal expected
SEO: Driving Content Strategy with Keyword Research

SEO: Driving Content Strategy with Keyword Research

Google Site Search
Keyword research, the foundation of search engine optimization, also drives content strategy. Searchers want something: information or a product. When we research keyword data, we mine the search engines for information on the words and phrases searchers use to find the things they desire. Featuring content for products in the way that consumers naturally think and speak about them will drive more shoppers to your site via natural search. It will also help those shoppers on your site find what they’re looking for more quickly, to purchase. Digital marketing can be maddeningly subjective. There are a lot of opinions and areas of expertise, but few large-scale quantitative datasets available on which to base decisions. Keyword research provides a refreshingly quantitati
Google app suite costs as much as $40 per phone under new E…

Google app suite costs as much as $40 per phone under new E…

Google Site Search
Android manufacturers will have to pay Google a surprisingly high cost in Europe in order to include Google’s Play Store and other mobile apps on their devices, according to documents obtained by The Verge. A confidential fee schedule shows costs as high as $40 per device to install the “Google Mobile Services” suite of apps, which includes the Google Play Store. The new fees vary depending on country and device type, and it would apply to devices activated on or after February 1st, 2019. But phone manufacturers may not actually have to shoulder that cost: Google is also offering separate agreements to cover some or all of the licensing costs for companies that choose to install Chrome and Google search on their devices as well, according to a person familiar with the terms. Google d
Amazon Tops in Product Search, but Can It Keep Growing? — …

Amazon Tops in Product Search, but Can It Keep Growing? — …

Google Site Search
Google dominates the search market with a better than 90% share, but when it comes to actually buying something, more often than not, people begin their search on Amazon.com's (NASDAQ:AMZN) website. Data from Jumpshot shows that as recently as 2015, the Alphabet (NASDAQ:GOOG)(NASDAQ:GOOGL) search engine led with 54% of all product searches beginning in its search bar, with Amazon in second at 46%. However, three years later, the positions have reversed, and now 54% start on Amazon and 46% on Google. While Amazon might be on top, there are signs that others in the space are also making headway. Image sourc...
I Ditched Google For Bing. Here’s What I Found—And What I D…

I Ditched Google For Bing. Here’s What I Found—And What I D…

Google Site Search
What finally broke me was the recipes.On July 1, I abandoned Google search and committed myself instead to Bing. I downloaded the Bing app on my phone. I made it the default search mode in Chrome. (I didn't switch to Edge, Microsoft's browser, because I decided to limit this experiment strictly to search.) Since then, for the most part, any time I've asked the internet a question, Bing has answered.A stunt? Sure, a little. But also an earnest attempt to figure out how the other half—or the other 6 percent overall, or 24 percent on desktop, or 33 percent in the US, depending on whose numbers you believe—finds their information online.And Bing is big! The second-largest search engine by market share in the US, and one of the 50 most visited sites on the internet, according to Alexa rankin