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6 Mistakes to Avoid When Writing Your Meta Descriptions

6 Mistakes to Avoid When Writing Your Meta Descriptions

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'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "search-engine-optimization", ( $(this).attr('href') ) ); ); } }); }); Optimizing your meta descriptions is an important aspect of on-page SEO.Unfortunately, because meta descriptions are not a direct ran...
Google: Expect “Extreme” Ranking Fluctuations When Publishi…

Google: Expect “Extreme” Ranking Fluctuations When Publishi…

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'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "search-engine-optimization", ( $(this).attr('href') ) ); ); } }); }); Google’s John Mueller stated this week that “extreme” ranking fluctuations may occur after publishing new content.It’s also not unusu
The Morning After: Weekend Edition

The Morning After: Weekend Edition

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All it takes to get your stolen pooch back is an email to a CEO.Jeff Bezos adds 'puppy savior' to his resuméApparently, all you need to do to get a hold of Jeff Bezos though is have your puppy stolen by a delivery driver and guess the CEO's email address, according to CNBC. After UK resident Richard Guttfield's black miniature schnauzer was nicked following a dog food delivery, Amazon tracked the driver, an independent contractor, and found the dog at the thief's home.An Amazon spokesperson called the act "inexcusable" and said this is not representative of its standards for delivery partners. The driver will no longer be delivering packages for the online retailer -- naturally.A gang brought in drones specifically to disorientate and surveil agen
Google My Business Now Lets Agencies Register Accounts

Google My Business Now Lets Agencies Register Accounts

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'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "local-search", ( $(this).attr('href') ) ); ); } }); }); For the first time, Google is letting agencies register accounts on Google My Business.Agencies registered with GMB will also get access to an all-...
Google loses another patent heavy hitter to Facebook – Blog…

Google loses another patent heavy hitter to Facebook – Blog…

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Richard Lloyd Facebook has hired Google patent data analytics specialist Jeremiah Chan as its new head of patents. The move follows the social media giant’s poaching of the search giant’s patent head Allen Lo last August to be its head of IP.  At Google Chan was most recently legal director, global patents and was one of Lo’s first hires in 2012, brought into establish a data analytics team within the patent function. That was at a time when Google’s portfolio had grown dramatically following the $12.5 billion acquisition of Motorola Mobility which added 17,000 grants and 7,500 applications.  Getting a firm grip on the burgeoning portfolio, as well as using analytics to better inform prosecution practices, were both part of Chan’s remit after he
Google Begins Sending Mobile-First Indexing Notifications

Google Begins Sending Mobile-First Indexing Notifications

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'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "search-engine-optimization", ( $(this).attr('href') ) ); ); } }); }); Google has started sending emails to notify webmasters that their site has been migrated to mobile-first indexing.The company announc...
Google secures Indian patent for image identification

Google secures Indian patent for image identification

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The patent application, filed in 2009 at the Mumbai patent office, was granted on April 16 by Yogesh V Bajaj. Call it a pure coincidence. Amid the controversy over Google throwing up the image of PM Narendra Modi instead of Jawahar Lal Nehru when people searched for India’s first PM, the American search engine major has last week secured an Indian patent for an invention relating to identifying images using the face-recognition method. Google claims the method includes identifying the named entity, retrieving images associated with the entity and performing face-detection on the retrieved images to detect faces in the retrieved images, where a face detection was performed using a face-detection algorithm. To make the whole exercise foolproof, the method further includes iden
10 Best Ways to Optimize Mobile Landing Pages

10 Best Ways to Optimize Mobile Landing Pages

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'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "mobile", ( $(this).attr('href') ) ); ); } }); }); Mobile only continues to grow more important every year.Google’s recent rollout of a mobile-first index only emphasizes this point. It also helps to rein
Everything Patent Practitioners Need to Know

Everything Patent Practitioners Need to Know

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You’ve passed the patent bar exam. Now what? We have heard that question too many times to count over the years as we have collectively spent over 50 years teaching patent bar review courses. With so many firms cutting back on, or eliminating training, and experience being necessary to get a job, we decided to create this Patent Practitioner Training 101, to bridge the gap for those new to the industry, and to offer a training solution to those firms in need of a ready-made program. As experience patent practitioners know, and those new to the industry soon realize, having a license to practice is just the beginning. There are numerous skills to be learned, from how to interact with clients, execute written agreements, prepare applications and respond to patent examiners. Knowing
Top 7 Ways to Become a Better Digital Marketer

Top 7 Ways to Become a Better Digital Marketer

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With the digital marketing industry exploding and competition as fierce as ever, it’s important to be on top of your game.Whether you’re just starting your career or looking to improve your skillset several years in, here are the top seven ways to become a better digital marketing expert:1. Take Online CoursesYou work online, so why not learn online as well?There are countless resources out there, most of them completely free, where you can learn new skills, discover advanced techniques, and broaden your digital marketing horizons.Not only will these courses and certifications help with the resume, they’ll also help you better accomplish tasks in your daily work life.A great starting point is Google Academy for Ads, where you can get training on everything from Google AdWords and Analyt