Month: November 2018

Breakaway Broker Series: 10 Ways To Build Your Financial Pl…

Breakaway Broker Series: 10 Ways To Build Your Financial Pl…

Zoomd
The big wirehouses are spending millions – even billions – on marketing. But plenty of small, independent planners and Registered Investment Advisors ((RIAs)) are still able to break through and have great success despite intense competition from the larger firms. For breakaway brokers, the Internet is a powerful tool that will give them a chance in the fight. When breaking away, an advisor cannot rely on old Outbound Marketing techniques they remember from when they may have started in the field. These tactics, like cold calling, cold email campaigns and direct mail, are delivering less and less Return On Investment (ROI). Inbound Marketing techniques, on the other hand, including content marketing, social media and the like, are in the ascendency. Here are 10 ways every advisor, es
Google Photos site updated to match the app’s refreshed Mat…

Google Photos site updated to match the app’s refreshed Mat…

Google Site Search
Google Photos' Android app was updated back in September to Google's hot new, mostly white aesthetic. At the time, the site still lagged behind with older iconography and layout, but no longer. Today Google has pushed that same Material Theme/Material Design 2 look onto the Google Photos site. Google Photos homepage/"Photos" gallery. Of course, the site already used a white background, so the most immediately noticeable change is the updated iconography and font. Like all the other newly redesigned services and apps, Google has bequeathed the Photos site with Product/Google Sans and its high-contrast outlined icons. But otherwise, functionality seems unchanged. (Note, since we can't do a side-by-side before/after comparison, there could be something left to discover, but right now ...
Parity or a disparity: Assessing women in tech

Parity or a disparity: Assessing women in tech

AddSearch
2018 has been called the Year of the Woman. But as a woman in a technology career, I’m looking toward 2092. According to a recent statistic from the Cardozo/Google Patent Diversity Project, based on historical trends, it will take until 2092 before we have gender parity for inventors. We need more women voices across the board — in leadership and politics, but also technology. This year has seen record participation in politics by women, and with representation for women at the state and national levels hovering around 20% for a group that represents 50.8% of the population, this is a welcome change. But the stats for women in technology-based jobs are roughly the same, and the impact of the disparity will become more problematic as we rely more and more on technology in the f
Google DeepMind Looks To Boost Oxford’s Diversity With New …

Google DeepMind Looks To Boost Oxford’s Diversity With New …

Algolia
The library at the University of Oxford, Bodleian Library. Oxford, England.Getty Google DeepMind has donated an undisclosed sum to the University of Oxford to help give under-represented groups the opportunity to study computer science at the prestigious institution. Oxford announced on Thursday that it will use the DeepMind funding to set up a scholarship programme for graduate students that identify as female, BME, or from households "with traditionally low progression to higher education." The positive story couldn't come at a better time. DeepMind is currently under the spotlight for handing off its DeepMind Health unit to Google, raising concerns from privacy researchers and lawyers. Four "DeepMind Computer Science Scholarships" will be awar
Tips to avoid GoFundMe scams | News

Tips to avoid GoFundMe scams | News

Cludo
Tips to avoid GoFundMe scams | News | wnem.com We recognize you are attempting to access this website from a country belonging to the European Economic Area (EEA) including the EU which enforces the General Data Protection Regulation (GDPR) and therefore access cannot be granted at this time. For any issues, contact [email protected] or call (989) 758-2100. Zoomd Trends
How to Get Your Real Estate Website to Actually Rank on Goo…

How to Get Your Real Estate Website to Actually Rank on Goo…

Site Search 360
Fortunately, if you know some basic principals and research what’s been successful for other similar businesses, you can make the process of earning a higher Google ranking more efficient. Let’s go ahead and burst a bubble for those wanting a quick, easy avenue to a top ranking on Google: There isn’t one. Improving your site’s ranking and SEO, or search engine optimization, entails hard work and time. Furthermore, your website is but one approach — albeit an important one — to attain prospective clients alongside such other marketing techniques as direct mail, signage and fliers. Fortunately, if you know some basic principals and research what’s been successful
Vint Cerf: The father of the internet reflects on what his …

Vint Cerf: The father of the internet reflects on what his …

Zoomd
RelatedArticlesModule - internet It never occurred to us when we built the net that people would want to wreck it, says the architect of the internet. Vint Cerf hasn’t changed in over a decade. Yes, the internet pioneer has become a septuagenarian since I last interviewed him in 2006. But at 75 he is impeccably dressed in his trademark three-piece suit, sharp as a tack and as busy as ever, shuttling around the world trying to improve his creation - or increasingly, trying to prevent its destruction. Cerf, along with colleague Bob Kahn, in 1973 invented the Internet Protocol (IP) and Transmission Control Protocol (TCP) which underpin the workings of the internet. It is thanks to Cerf and Kahn that your computer has an IP address that keeps you connected to
How The Wall Street Journal is preparing its journalists to…

How The Wall Street Journal is preparing its journalists to…

Cludo
Artificial intelligence is fueling the next phase of misinformation. The new type of synthetic media known as deepfakes poses major challenges for newsrooms when it comes to verification. This content is indeed difficult to track: Can you tell which of the images below is a fake? (Check the bottom of this story for the answer.) We at The Wall Street Journal are taking this threat seriously and have launched an internal deepfakes task force led by the Ethics & Standards and the Research & Development teams. This group, the WSJ Media Forensics Committee, is comprised of video, photo, visuals, research, platform, and news editors who have been trained in deepfake detection. Beyond this core effort, we’re hosting training seminars with reporters, developing newsroom guides, and
Should Google Show An SEO Score? Results Are Mixed.

Should Google Show An SEO Score? Results Are Mixed.

Site Search 360
The other day, Google launched a new portal named web.dev that pretty much has lighthouse, another Google tool, results for your audit. One of the lighthouse results is an SEO score. So I asked SEOs, should Google be scoring their SEO this way?Here is the score:Here is the breakdown:I posted a Twitter poll asking and 337 votes within 24 hours. I asked Should Google show SEO scores and 59% said yes and 41% said no. SEOs how do you feel that Google on https://t.co/J23gu572IG is showing you an SEO score? Should Google show SEO scores?— Barry Schwartz (@rustybrick) November 14, 2018 Here are some of the useful comments back on Twitter:Totally agree... it's not really an SEO score, it's just data that they're calling "SEO".— Bill Hartzer (@bhartzer) November 14, 2018 It's too broad