Month: August 2018

Google Clarifies Internal Anchor Text and Ranking Effects

Google Clarifies Internal Anchor Text and Ranking Effects

Site Search 360
'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append('ADVERTISEMENT'); if("undefined"!=typeof __gaTracker) __gaTracker('create', 'UA-1465708-12', 'auto', 'tkTracker'); __gaTracker('tkTracker.set', 'dimension1', window.location.href ); __gaTracker('tkTracker.set', 'dimension2', 'search-engine-optimization' ); __gaTracker('tkTracker.set', 'contentGroup1', 'search-engine-optimization' ); __gaTracker('tkTracker.send', 'hitType': 'pageview', 'page': cat_head_params.logo_url, 't...
Opinion: Google’s store sales measurement data deal with Ma…

Opinion: Google’s store sales measurement data deal with Ma…

Zoomd
Bloomberg reported Thursday that Google has been using Mastercard credit card transaction data as part of the store sales measurement analytics that it has made available to some retail advertisers. That’s not really news. The reporter’s angle is that “most of the two billion Mastercard holders aren’t aware of this behind-the-scenes tracking.” This story picks up the narrative of the AP article on Google’s use of location history from a couple of weeks ago. That basic narrative is: consumers are being deceived by marketers. That’s a blunt assessment that lacks nuance. Yes, consumer privacy is critical but we should be careful about suggesting every situation equals “deception.” Last year the Electronic Privacy Information Center (EPIC) filed an FTC complain
‘Trump’ Ranks Poorly On Fox News In Google Search Results 0…

‘Trump’ Ranks Poorly On Fox News In Google Search Results 0…

Google Site Search
CNN.com appears to have about twice the search engine optimization visibility of Foxnews.com. Backlinks in the articles and links and posts in social sites seem to contribute to that increase, according to data released Thursday.Marketers can have a multitude of backlinks that don’t make a difference, because the links come from sites with low “authority.” One thing is certain: SEOs are in the business of using data to grade the quality of a backlink, which is determined by the authority of the site and how many links it gets.“Having powerful backlinks from highly trusted sites means a lot to SEO visibility,” said Marty Weintraub, aimClear founder. “It’s almost like an echo system.”SEO visibility -- an index created by Searchmetrics based on search volume and other triggers such as rank
Here’s the Conversation We Really Need to Have About Bias a…

Here’s the Conversation We Really Need to Have About Bias a…

Algolia
A lot of people made fun this week of the paucity of evidence that Mr. Trump put forward to support his claim. But researchers point out that if Google somehow went rogue and decided to throw an election to a favored candidate, it would only have to alter a small fraction of search results to do so. If the public did spot evidence of such an event, it would look thin and inconclusive, too.“We really have to have a much more sophisticated sense of how to investigate and identify these claims,” said Frank Pasquale, a professor at the University of Maryland’s law school who has studied the role that algorithms play in society.In a law review article published in 2010, Mr. Pasquale outlined a way for regulatory agencies like the Federal Trade Commission and the Federal Communications Commis