For solar companies, ranking well in internet searches is key to successful solar marketing. A contractor’s website needs to appear high enough in search engine results that prospects can easily find it. As discussed in a previous article in this series on digital solar marketing, a great starting point is to make the site easy to use and filled with useful content that answers the questions of its target solar customers. To truly dominate Google rankings, however, solar contractors need to incorporate search engine optimization (SEO) practices. SEO is all about ending up on the first page of Google, the first Search Engine Results Page (SERP). First-page organic (i.e. unpaid) search results are even more important than paid ads (70% of clicks are on non-ads). Plus, the first page of Go
At Google’s cloud computing conference in San Francisco last week, CEO Sundar Pichai mused on his company’s commitment to openness, and artificial intelligence.“We create open platforms and share our technology because it helps new ideas get out faster,” Pichai said. Then he namechecked TensorFlow, the machine learning software Google developed and uses internally. The company open sourced the code in 2015, and it has since been downloaded more than 15 million times. “We created TensorFlow to make it possible for anyone to use AI,” Pichai said.Such homilies to openness have become standard from the large tech companies competing intensely to develop AI technology. Facebook, Amazon, and Microsoft have all, like Google, released as open source software that their own engineers use for mac
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Image copyright Shubnum Khan Image caption Shubnum Khan has shared a cautionary tale as the face behind a stock image If she is not welcoming immigrants to Canada and Uruguay, Shubnum Khan is selling carpets in New York City, leading treks in Cambodia or looking for love in France.Her face has been on a McDonald's advert in China and one for sedation dentistry in Virginia.But the truth is, the South African author and artist has done none of these things.It all started in 2012 when a friend...
In the client-server architecture of the World Wide Web, the interaction between browsers and websites is handled through the hypertext transfer protocol (HTTP). This protocol was introduced in 1991 and is an official web standard. Almost all traffic on the web is handled through HTTP. When search engine spiders like Googlebot crawl a website, they behave like browsers requesting web pages from a site and rely on HTTP for this exchange. This is why it’s important for search engine optimization specialists (SEOs) to understand how the HTTP protocol works and the impact it has on search engines’ crawling and indexing of web pages. In this column, I’ll explain everything you need to know. But first, let me tell you about the tools you’ll need to perform the ne
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Image copyright Chelsea Dickenson It is an amazing piece of technology - put a sentence in a box and see it translated into any of 103 languages. But what impact for good or bad does Google Translate have on a minority language? That is what we explore in Click for Cymraeg, a BBC Radio Wales programme looking into how the search giant's translation service has affected the Welsh language.It was in August 2009 that Welsh arrived on Google Translate, relatively early in the history of a service which was launched in 2006. "The reason was that it worked," says Macduff Hughes, the engineering director...
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You may have heard about a weird new product from Google: a little device called the Titan Security Key that will serve as a form of two-factor authentication. That means you would use the gizmo as part of a login process to verify that you are, in fact, you. Instead of getting a text message with a code, you plug the security key into your computer and press a button. You can’t buy one of these yet (Google says it will be available to the general public “soon”), but the announcement is a good reminder that setting up two-factor authentication on your accounts is one of the easiest ways to keep your info private— even if your username and password are compromised. “We see consistently that in a large percentage of cyber incidents, had individuals had some sort of multi-factor authenti
Image via Pixabay On a Saturday in late October, 2016, I started receiving odd messages: Total strangers were mentioning my name on social media; others were asking if I was a person named Hector Morenco; a few people emailed me about a suspicious account. That night, I got online, searched for Hector Morenco, and found a Twitter account—with my face. Morenco’s profile picture was my official headshot from the University of Georgia, where I work as a professor. Morenco’s Twitter bio stated that he was an Air Force veteran, a former Boy Scout, a “Based Conservative Independent,” and a political essayist. H