Month: April 2018

Why focusing on audiences – not keyword volumes – is the fu…

Why focusing on audiences – not keyword volumes – is the fu…

Google Site Search
Anyone who works in search will be able to tell you about the often-laborious task that is keyword research; building out a long list of all the ways that people search around your business (or your client’s business) and then using another tool (more often than not Google’s own Keyword Planner) to attach numbers to those keywords so that you can prioritise them by volume. The problem with this is that everyone ends up competing around a small set of ultra-competitive keywords.In the UK, the very generic and very competitive term, ‘cheap holidays’ is searched 450,000 times a month on average, with Google labelling it as a ‘high competition’ term for marketers and suggesting a bid of £2.09 to get any visibility among those searchers. Brands including On the Beach, Travel Republic and lov
How to Influence Search Results to Reflect Your Brand

How to Influence Search Results to Reflect Your Brand

Google Site Search
How can I influence Google search results for my name to be sure they appropriately reflect my business brand?These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.1. Add Relevant Brand Information to Your Personal ProfilesThere is a good chance that personal LinkedIn, Twitter, Facebook and Google+ accounts appear when a name is searched online. Since these websites are very powerful, adding relevant information to your accounts ensures that people see what you want them to. For instance, an entrepreneur can create eye-catching social profiles that are
Earlier search for California serial killer led to wrong ma…

Earlier search for California serial killer led to wrong ma…

Google Site Search
by Michael Balsamo, Jonathan J. Cooper and Gillian Flaccus | AP by Michael Balsamo, Jonathan J. Cooper and Gillian Flaccus | AP April 28 at 9:08 AM SACRAMENTO, Calif. — Investigators hunting for the so-called Golden State Killer turned to searching genetic websites in 2017 but misidentified an Oregon man as a potential suspect. A year later, after using a similar technique, they are confident they’ve caught the serial rapist and killer who eluded capture for four decades. In March 2017, an Oregon City police officer, working at the request of investigators in California, convinced a judge to order a 73-year-old man in a nursing home to provide a DNA sample. Court documents obtained by The Associated Press said detectives used a genetic profile based off DNA from crime scenes linked